【摘要】：網(wǎng)絡(luò)直播作為一種新興的社交生活方式,近年來(lái)逐漸受到社會(huì)各界的廣泛關(guān)注。隨著各類網(wǎng)絡(luò)直播平臺(tái)的不斷發(fā)展擴(kuò)大,其中不乏有直播吃飯、睡覺(jué)、閑聊等看似無(wú)內(nèi)容、無(wú)意義的直播類型。人們?yōu)槭裁丛敢饣ㄙM(fèi)時(shí)間與金錢參與到此類“泛娛樂(lè)”直播中,便成為值得思考的問(wèn)題。本文采取訪談和觀察的研究方法,通過(guò)訪談個(gè)案和觀察網(wǎng)友留言的方式描述了網(wǎng)絡(luò)直播的發(fā)展現(xiàn)狀、主要類型和特點(diǎn),并在此基礎(chǔ)上分析網(wǎng)絡(luò)直播受眾心理的具體表現(xiàn)。研究發(fā)現(xiàn),網(wǎng)絡(luò)直播已成為一種新的生活方式,全民直播時(shí)代下網(wǎng)絡(luò)直播具有參與門檻低、受眾范圍廣、參與流動(dòng)性強(qiáng)、內(nèi)容多樣化與低俗化、即時(shí)互動(dòng)性強(qiáng)等特點(diǎn)。不同內(nèi)容的泛娛樂(lè)類直播受眾心理的表現(xiàn)略有不同,但總的來(lái)說(shuō),網(wǎng)絡(luò)直播的受眾心理主要有滿足需要、追求刺激和集體狂歡三種表現(xiàn)。由于人本身的復(fù)雜性,每個(gè)個(gè)體所呈現(xiàn)出來(lái)的心理表現(xiàn)并不是某一種單一的心理特質(zhì),而通常是多種心理的復(fù)雜呈現(xiàn)。種種受眾心理的表現(xiàn)均離不開(kāi)社會(huì)發(fā)展的時(shí)代背景:人們的思維方式隨著經(jīng)濟(jì)領(lǐng)域的率先變革而出現(xiàn)變化,多元文化及多元價(jià)值觀念出現(xiàn)在人們的思維之中;消費(fèi)主義文化的興起在一定程度上促使了私密性事務(wù)商業(yè)化的發(fā)展,私人生活與公共領(lǐng)域的界限逐漸模糊;社會(huì)變遷帶來(lái)的生活壓力使得娛樂(lè)和狂歡成為人們生活的補(bǔ)充和潤(rùn)滑,而一味的否定和消解則使部分人被娛樂(lè)和狂歡所異化;追求效率所導(dǎo)致的快節(jié)奏的生活方式有其積極作用的同時(shí)也帶來(lái)了一定的負(fù)面效應(yīng)。
[Abstract]:As a new way of social life, webcast has been paid more and more attention in recent years. With the continuous development and expansion of various webcast platforms, there are some types of live broadcast, such as eating, sleeping, chatting and so on, which seem to have no content and no meaning. Why people are willing to spend time and money to participate in this kind of "pan-entertainment" broadcast, it is worth thinking about. This paper adopts the research method of interview and observation, describes the current situation, main types and characteristics of the development of live webcast by interviewing individual cases and observing netizens' messages, and then analyzes the concrete expression of the psychology of the audience of webcast. It is found that webcast has become a new way of life. In the age of live broadcast for all, it has the characteristics of low threshold of participation, wide range of audience, strong fluidity of participation, diversification and vulgarization of content, and strong interactivity in real time. The psychological performance of the audience with different content is slightly different, but generally speaking, the audience psychology of the network broadcast mainly has three kinds of performance: satisfying the need, pursuing the stimulation and collective carnival. Because of the complexity of human beings, the psychological performance of each individual is not a single psychological trait, but usually a complex representation of many kinds of psychology. The psychological performance of various audiences can not be separated from the background of social development: people's mode of thinking changes with the first change in the economic field, and multiculturalism and pluralistic values appear in people's thinking; To a certain extent, the rise of consumerism culture promotes the commercialization of private affairs, and the boundaries between private life and public sphere are blurred gradually. The pressure of life brought by social changes makes entertainment and carnival become the supplement and lubrication of people's life, while the constant negation and deconstruction make some people dissimilate by entertainment and carnival. The fast-paced life style caused by the pursuit of efficiency has its positive effect, but also brings some negative effects.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：C912.6;C913.4

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本文編號(hào)：2365499