【摘要】：互聯(lián)網(wǎng)對(duì)網(wǎng)絡(luò)輿情的生成與引導(dǎo)發(fā)揮著關(guān)鍵作用,而合理運(yùn)用和控制網(wǎng)絡(luò)輿情的發(fā)展,對(duì)社會(huì)精神文明建設(shè)、社會(huì)治理、文化建設(shè)等具有重要作用。"季節(jié)性輿情"作為網(wǎng)絡(luò)輿情的組成部分,其生成與發(fā)展通常呈現(xiàn)出周期性、季節(jié)性特征,在部分地區(qū)、特定時(shí)間反復(fù)發(fā)生,最終引發(fā)和促成社會(huì)輿論的產(chǎn)生。對(duì)此,唯有積極應(yīng)對(duì),找出合理的治理對(duì)策,才能減少網(wǎng)絡(luò)"季節(jié)性輿情"的負(fù)面效應(yīng)。
[Abstract]:The Internet plays a key role in the formation and guidance of network public opinion, and the rational use and control of network public opinion play an important role in the construction of social spiritual civilization, social governance and cultural construction. " As an integral part of network public opinion, seasonal public opinion usually presents periodicity and seasonal characteristics. In some areas, it occurs repeatedly at a specific time, and finally causes and promotes the generation of public opinion. In order to reduce the negative effects of seasonal public opinion, only by actively responding and finding out reasonable countermeasures can we reduce the negative effects of seasonal public opinion.
【作者單位】： 四川傳媒學(xué)院;
【基金】：2016年度教育部人文社會(huì)科學(xué)規(guī)劃基金項(xiàng)目“網(wǎng)絡(luò)‘正能量謠言’的輿論生成與治理對(duì)策研究”(項(xiàng)目編號(hào):16YJA860006)的階段性成果
【分類號(hào)】：C912.63

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