本文選題：城市形象 + 主題文化�。� 參考：《湖南大學(xué)》2011年碩士論文

【摘要】：城市作為人類文明活動的載體和產(chǎn)物,既表現(xiàn)為城市形象這一物質(zhì)形式和由此構(gòu)成的整體形態(tài)環(huán)境,又表現(xiàn)為一種文化現(xiàn)象和文化過程。城市通過城市形象這一“文化符號”的積淀和體現(xiàn),使主體得以認(rèn)識和感受。城市形象是城市發(fā)展?fàn)顟B(tài)的綜合反映,城市形象定位是城市形象設(shè)計(jì)的前提。定位,是指在社會的競爭關(guān)系中,每一個(gè)行為主體尋求生存之道時(shí)的一種思考和行為過程,也是社會存在方式的一種理性思維行為模式。 目前中國城市形象盲目西化、不斷趨同,使得城市地域文化逐漸喪失殆盡。城市文化是人們在城市形成和建設(shè)過程中所創(chuàng)造的物質(zhì)財(cái)富和精神財(cái)富的總和。在城市發(fā)展的過程中,不同歷史時(shí)期、不同地域的人們創(chuàng)造了不同的城市文化環(huán)境。日本建筑大師黑川紀(jì)章說:“我們創(chuàng)造城市就是在創(chuàng)造文化,如果城市的建造僅僅是出于經(jīng)濟(jì)目的,那么城市中的人是很不幸的”。因此,城市形象定位的價(jià)值訴求就在于尋找和重塑城市個(gè)性文化的優(yōu)勢所在。 本論文從目前中國城市形象發(fā)展所面臨的實(shí)際問題出發(fā),將城市主題文化定位放在城市社會經(jīng)濟(jì)高速發(fā)展的背景下進(jìn)行研究,提倡將主題文化定位落實(shí)、回歸到區(qū)域,并在區(qū)域文化中實(shí)現(xiàn)整合。在主題文化定位上繼承歷史、立足當(dāng)代、展望未來,并在自己城市文化的基礎(chǔ)上進(jìn)行再創(chuàng)造。論文重點(diǎn)試圖探討城市形象的主題文化定位方法。首先通過構(gòu)建城市形象的主題文化評價(jià)指標(biāo)體系確定城市的重點(diǎn)文化資源,在分析研究城市主題文化定位的原則和定位類型選取的基礎(chǔ)上,定位城市形象的主題文化,以期指導(dǎo)城市形象設(shè)計(jì)的順利進(jìn)行。
[Abstract]:City, as the carrier and product of human civilization, not only represents the material form and the whole form environment of the city image, but also represents a cultural phenomenon and cultural process. The city through the accumulation and embodiment of the "cultural symbol" of the city image makes the owner be able to understand and feel. The city image is the city development The comprehensive reflection of the state, the location of the city image is the premise of the city image design. Positioning, is a kind of thinking and behavior process when every actor seeks the way of survival in the competitive relationship of the society, and is also a rational thinking mode of thinking in the way of social existence.
At present, the blind westernization of Chinese urban image and continuous convergence make urban regional culture gradually lost. City culture is the sum of material wealth and spiritual wealth created by people in the process of urban formation and construction. In the process of urban development, people in different historical periods have created different urban cultural rings in different regions. Kurokawa, the master of Japanese architecture, said, "we create a city in the creation of culture. If the city is built only for economic purposes, the people in the city are unfortunate". Therefore, the value appeal of the city image positioning lies in the advantage of looking for and reshaping the city's personality culture.
This paper, starting with the actual problems facing the development of urban image in China, puts the city theme culture position on the background of the rapid development of the urban social economy, and advocates the implementation of the theme culture and the return to the region and the integration in the regional culture. Looking for the future, and making re creation on the basis of its own city culture. The thesis focuses on the discussion of the theme culture positioning method of urban image. First, the key cultural resources of the city are determined by the theme cultural evaluation index system of the city image, and the basis of the study of the principle and the selection of the location type of the city theme culture is analyzed. On the basis of it, we should locate the theme culture of city image in order to guide the smooth development of urban image design.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：C912.8

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 楊銘;方言與旅游地文化形象的感知研究[D];湖南師范大學(xué);2012年

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本文編號：2074402