本文選題：虛擬社區(qū) + 知識貢獻(xiàn)��； 參考：《浙江社會科學(xué)》2017年09期

【摘要】：隨著互聯(lián)網(wǎng)對消費者日常生活的滲透,大眾合作成為一種典型的共享式知識生產(chǎn)模式,因此,在網(wǎng)絡(luò)情境下,用戶參與虛擬社區(qū)的知識貢獻(xiàn)行為,直接影響著社區(qū)的經(jīng)濟(jì)價值和發(fā)展趨勢。基于文獻(xiàn)回溯,分析了用戶參與知識貢獻(xiàn)的影響要素和內(nèi)在邏輯機制。通過對百度百科虛擬社區(qū)用戶的問卷調(diào)查,基于結(jié)構(gòu)方程模型,研究結(jié)論如下:第一,用戶就緒能夠很好地詮釋知識貢獻(xiàn)行為,即用戶的動機、角色清晰性和能力正向影響其參與知識貢獻(xiàn)的傾向。第二,用戶就緒要素對知識貢獻(xiàn)的影響并非是直接的,用戶努力起著中介作用,即用戶努力的強度和目標(biāo)承諾性中介了用戶就緒和知識貢獻(xiàn)之間的關(guān)系。第三,用戶就緒三要素的影響路徑、機制和強度并非是相同和對稱的。具體而言,用戶動機通過努力強度和目標(biāo)承諾性影響知識貢獻(xiàn)意向;用戶能力通過努力強度影響知識貢獻(xiàn)意向;用戶角色清晰性通過目標(biāo)承諾性對知識貢獻(xiàn)產(chǎn)生影響。
[Abstract]:With the penetration of the Internet into the daily life of consumers, mass cooperation has become a typical shared knowledge production model. Therefore, in the network context, users participate in the knowledge contribution behavior of virtual communities. It directly affects the economic value and development trend of the community. Based on the literature review, this paper analyzes the influencing factors and internal logic mechanism of user participation in knowledge contribution. Based on the structural equation model, the research conclusions are as follows: first, user readiness can explain the behavior of knowledge contribution, that is, user motivation, through the questionnaire of Baidu encyclopedia virtual community. Role clarity and ability positively influence their tendency to participate in knowledge contribution. Second, the influence of user ready elements on knowledge contribution is not direct. User effort plays an intermediary role, that is, the intensity of user effort and the target commitment mediate the relationship between user readiness and knowledge contribution. Thirdly, the influence path, mechanism and intensity of the three elements of user readiness are not the same and symmetrical. Specifically, user motivation influences knowledge contribution intention through effort intensity and goal commitment; user ability influences knowledge contribution intention through effort intensity; user role clarity influences knowledge contribution through goal commitment.
【作者單位】： 湖北工業(yè)大學(xué)經(jīng)濟(jì)與管理學(xué)院;宜春學(xué)院;英國斯特靈大學(xué);清華大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：國家自然科學(xué)基金(71172212) 教育部人文社科青年基金(14yjc630197) 湖北省技術(shù)創(chuàng)新專項軟科學(xué)研究項目(2017ADC041)
【分類號】：C913.4
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本文編號：1908741