發(fā)布時間：2018-04-29 18:53

  本文選題：�？谑� + 中學生��； 參考：《海南大學》2014年碩士論文

【摘要】：�？谑凶鳛楹Ｄ鲜〉氖�,是海南省經(jīng)濟相對發(fā)達的地區(qū),擁有11.6萬的在校中學生。他們思想活躍,敢于創(chuàng)新,對新事物敏感；與國內(nèi)發(fā)達地區(qū)的中學生相比,他們又相對保守,資訊落后,敏感于更多的糾結與矛盾中。這樣數(shù)量龐大、身份特殊、行為特色的中學生構成了獨具特色的消費群體。然而,對其消費行為的研究滯后使得�？谑兄袑W生消費引導與教育變得茫然。 論文研究以�？谑兄袑W生作為研究對象,采用問卷調(diào)查法、訪談法和文獻法等多種方式,對�？谑兄袑W生進行了抽樣調(diào)查,從消費動機、消費決策、消費習慣、消費風格、消費理念、消費結構和消費水平等方面分析了�？谑兄袑W生消費行為的特點,并從行為特點總結分析出他們所具有的消費觀類型,表現(xiàn)為：第一,理性與非理性消費觀并存；第二,節(jié)約型與奢侈型消費觀并存；第三,從眾性與個性化消費觀并存；第四,物質性與享受性消費觀比重增大�；谡{(diào)查,論文對不健康消費觀的危害進行了分析。 根據(jù)研究,我們認為影響海口市中學生不健康消費觀形成的原因既包括中學生身心發(fā)育特點,也包括學校、家庭和社會等因素。因此,論文從學校、家庭、社會、中學生自身等四個方面入手,提出了引導中學生健康消費的合理對策。
[Abstract]:Haikou, as the capital of Hainan Province, is a relatively developed area in Hainan Province, and has 116 thousand middle school students. They are active in thinking, dare to innovate and are sensitive to new things. Compared with middle school students in developed areas, they are relatively conservative, information backward and more sensitive to more entanglements and contradictions. However, the lag in the study of its consumption behavior makes the consumption guidance and education of middle school students in Haikou become vacant.
This paper studies the middle school students in Haikou as the research object, using questionnaire survey, interview and literature methods, and other ways to investigate the middle school students in Haikou, and analyze the consumption behavior of middle school students in Haikou city from the aspects of consumption motivation, consumption decision, consumption habit, consumption style, consumption concept, consumption structure and consumption level. Characteristics, and summarize and analyze the types of consumption view that they have from behavior characteristics: first, rational and irrational consumption view coexist; second, economizing and extravagant consumption view coexist; third, coexistence of conformity and individualized consumption view; fourth, the proportion of material and enjoyment consumption increase. Based on investigation, the thesis is not The harm of healthy consumption concept was analyzed.
According to the study, we believe that the reasons for the formation of the unhealthy consumption concept of middle school students in Haikou include both physical and mental development characteristics of middle school students, but also school, family and society. Therefore, the thesis starts with four aspects, such as school, family, society, and middle school students themselves, and puts forward the reasonable countermeasures to guide the healthy consumption of middle school students.

【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：C913.5;C913.3

【參考文獻】

相關期刊論文 前2條

1 ;《中共中央關于經(jīng)濟體制改革的決定》[J];w蕓，

本文編號：1821149