本文選題：新媒介　切入點(diǎn)：消費(fèi)　出處：《山東大學(xué)》2017年碩士論文

【摘要】：新媒介時(shí)代,大量的圖像信息充斥著我們的生活,我們進(jìn)入了一個(gè)以圖像信息為主導(dǎo)的視覺(jué)時(shí)代。在消費(fèi)語(yǔ)境中,媒介文化過(guò)度關(guān)注身體尤其是女性身體,通過(guò)建構(gòu)一個(gè)個(gè)完美的女性形象來(lái)塑造美的標(biāo)準(zhǔn);與傳統(tǒng)社會(huì)關(guān)注身體"生產(chǎn)性價(jià)值"不同,消費(fèi)社會(huì)更強(qiáng)調(diào)身體的"審美價(jià)值",尤其是身體外觀形態(tài)的審美價(jià)值。人們紛紛依循媒介和消費(fèi)主義塑造的所謂的"標(biāo)準(zhǔn)身體"來(lái)規(guī)訓(xùn)與控制身體,在此過(guò)程中,女性的主體意識(shí)被淹沒(méi),女性身體美變得異化和畸形。本文從媒介環(huán)境和消費(fèi)環(huán)境兩個(gè)大背景出發(fā),探討女性身體美自我呈現(xiàn)的外部動(dòng)機(jī)及其具體表現(xiàn),進(jìn)而探討新媒介技術(shù)時(shí)代尤其是移動(dòng)社交網(wǎng)絡(luò)下女性身體美的自我呈現(xiàn),即"前臺(tái)"的表演和"后臺(tái)"的模仿,分析其內(nèi)部動(dòng)因,最后反思這種身體美的呈現(xiàn)和實(shí)踐所造成的畸形的身體觀、審美觀和消費(fèi)觀。本研究的主體部分分為:第一章緒論介紹了論文的選題來(lái)源以及相關(guān)研究綜述,并對(duì)研究意義、研究方法進(jìn)行了介紹,界定了相關(guān)概念,梳理了研究思路,并提出本論文的創(chuàng)新點(diǎn);第二章分析了女性身體美的歷史變遷,以及現(xiàn)代女性身體審美的標(biāo)準(zhǔn),論述了媒介技術(shù)的進(jìn)步對(duì)女性身體審美的影響;第三章分析了消費(fèi)環(huán)境下女性身體是符號(hào)化、商品化的消費(fèi)品,身體在美的訴求下被肢解;第四章論證了女性身體美的自我呈現(xiàn)的兩個(gè)方面,即女性在"后臺(tái)"進(jìn)行模仿,并對(duì)身體進(jìn)行規(guī)訓(xùn)與懲罰,在"前臺(tái)"進(jìn)行理想化的表演,以獲得自我的認(rèn)同;第五章分析了女性身體美在當(dāng)今社會(huì)的畸形發(fā)展,造成審美的異化、消費(fèi)的物化、話語(yǔ)的失衡以及扭曲的身體觀。本研究主要采用文獻(xiàn)資料法、日常觀察法和多學(xué)科交叉分析法來(lái)進(jìn)行論述。研究的創(chuàng)新之處在于將美學(xué)與傳播學(xué)相結(jié)合,從歷史角度入手分析媒介技術(shù)的進(jìn)步對(duì)于女性身體美的影響,同時(shí)將媒介建構(gòu)與自我呈現(xiàn)結(jié)合分析,從美學(xué)的角度分析女性身體的審美實(shí)踐,從傳播學(xué)角度分析媒介對(duì)女性身體美的建構(gòu),通過(guò)多學(xué)科交叉分析研究女性身體美的畸形發(fā)展。本研究試圖喚醒女性的主體意識(shí),引導(dǎo)女性樹(shù)立一種健康的審美觀、身體觀和消費(fèi)觀。
[Abstract]:In the new media era, a great deal of image information is flooded into our life. We have entered a visual era dominated by image information. In the consumer context, media culture pays too much attention to the body, especially the female body. It is different from the traditional society to focus on the "productive value" of the body by constructing a perfect female image to shape the standard of beauty. The consumer society emphasizes the "aesthetic value" of the body, especially the aesthetic value of the appearance of the body. People discipline and control the body according to the so-called "standard body" created by the media and consumerism. Women's subjective consciousness is submerged, female body beauty becomes dissimilation and deformity. This paper discusses the external motivation of female body beauty self-presentation and its concrete performance from the media environment and consumer environment. Then it discusses the self-presentation of female body beauty in the era of new media technology, especially the mobile social network, that is, the performance of "foreground" and the imitation of "backstage", and analyzes its internal motivation. At last, it reflects on the abnormal body view, aesthetic conception and consumption view caused by the appearance and practice of this kind of body beauty. The main part of this study is divided into: the first chapter introduces the origin of the topic and the related research review, and it is of significance to the research. The research methods are introduced, the related concepts are defined, the research ideas are combed, and the innovative points of this thesis are put forward. The second chapter analyzes the historical changes of female body beauty and the standards of modern female body aesthetics. The third chapter analyzes that the female body is symbolized, commercialized consumer goods under the consumption environment, and the body is dismembered under the demand of beauty. The fourth chapter demonstrates the two aspects of female body beauty self-presentation, that is, women in the "backstage" to imitate, and discipline and punishment of the body, in the "front" idealized performance, in order to gain self-identity; The fifth chapter analyzes the abnormal development of female body beauty in today's society, resulting in aesthetic alienation, consumption materialization, disequilibrium of discourse and distorted body view. The innovation of the research lies in the combination of aesthetics and communication, and the analysis of the influence of the progress of media technology on the female body beauty from the historical point of view. At the same time, we combine the media construction with self-presentation, analyze the aesthetic practice of female body from the angle of aesthetics, and analyze the construction of female body beauty by media from the angle of communication. This study attempts to awaken women's subjective consciousness and guide them to establish a healthy aesthetic concept, body view and consumption view.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：C913.68;G206

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