發(fā)布時間：2018-04-01 16:43

  本文選題：群體　切入點：消費文化　出處：《四川省社會科學院》2011年碩士論文

【摘要】：手機作為高科技發(fā)展的產(chǎn)物,從出現(xiàn)到現(xiàn)在已經(jīng)有20多年的發(fā)展歷程。手機出現(xiàn)之時是一種高端消費品,使用手機的群體也很少。隨著生產(chǎn)廠商的增多,手機價格的下降,手機開始在群體當中普及開來,成為大眾消費品。同時,手機也由款式單一、體積龐大并且僅僅只有通訊功能的工具,發(fā)展到款式多樣、小巧玲瓏且擁有多種功能的通訊工具。在這其中手機被賦予了文化價值意義的消費,手機附帶的擴展性功能更多的是一種文化產(chǎn)品的消費。所以隨著手機的發(fā)展,群體對手機的消費有著更深層次的意義,而不僅僅是手機使用價值的一種消費。群體消費文化是影響手機使用的關鍵因素。 我國消費文化,由于群體所處時代的不同,表現(xiàn)出前現(xiàn)代、現(xiàn)代和后現(xiàn)代社會因素混雜的情況。消費文化在整個社會中有著不同的群體表現(xiàn)。正是由于群體消費文化的差異性產(chǎn)生了消費行為的差異。所以本文用不同群體消費文化的相關理論分析群體手機使用情況,用定量的數(shù)據(jù)資料說明當前我國群體手機使用情況的差異性特征。
[Abstract]:As a product of high-tech development, mobile phone has been developed for more than 20 years.Mobile phones were a high-end consumer product when they appeared, and few people used them.With the increase of manufacturers and the decline of mobile phone prices, mobile phones have become popular among the masses and become consumer goods.At the same time, the mobile phone has developed from a single style, a large volume and only a communication function tools, to a variety of styles, small and exquisite communication tools with a variety of functions.The mobile phone is endowed with the consumption of cultural value, and the expanded function of the mobile phone is more of the consumption of a cultural product.Therefore, with the development of mobile phones, the group of mobile phone consumption has a deeper significance, not just a consumption of mobile phone use value.Group consumption culture is the key factor that affects the use of mobile phone.The consumption culture of our country, because of the different times of the group, shows the mixed situation of the pre-modern, the modern and the post-modern social factors.Consumer culture has different groups in the whole society.It is because of the difference of group consumption culture that produce the difference of consumption behavior.So this paper analyzes the use of group mobile phone with the relevant theories of different group consumption culture, and explains the different characteristics of group mobile phone use in our country with quantitative data.
【學位授予單位】：四川省社會科學院
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：C912

【引證文獻】

相關碩士學位論文 前2條

1 王鳳仙;上海大學生智能手機的使用行為研究[D];上海交通大學;2013年

2 楊芳;動畫在智能手機娛樂功能中的運用與研究[D];湖北工業(yè)大學;2013年

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本文編號：1696393