本文選題：網(wǎng)絡輿情　切入點：傳播倫理　出處：《學習與實踐》2017年11期

【摘要】：傳播倫理是立足于現(xiàn)實關系又超越現(xiàn)實"關系"的精神氣質(zhì),網(wǎng)絡輿情是網(wǎng)民對社會現(xiàn)實和中介性社會事件的能動反應以及相伴生成的動態(tài)勢能;而作為治理對象的輿情則指"輿情危機",它可以用"理之未顯,勢之已發(fā)"的哲學話語來描述。建構的傳播倫理明晰網(wǎng)絡輿情發(fā)生的原因,并突顯輿情危機演變的"事件性""中介性""刺激性"特質(zhì),同時指明網(wǎng)絡輿情危機治理的倫理策略:應當治"理"而非治"事",需要建設現(xiàn)實的組織實體,有必要助推文化自信語境下個體的主體革命。
[Abstract]:Communication ethics is the spiritual temperament based on the realistic relationship and transcending the reality "relationship". The network public opinion is the dynamic reaction of the netizens to the social reality and the intermediary social events and the accompanying dynamic potential energy. The public opinion, as the object of governance, refers to the "crisis of public opinion", which can be described with the philosophical discourse of "the principle is not obvious, and the tendency has already developed." the constructed communication ethics clarifies the reasons for the occurrence of the public opinion on the network. It also highlights the characteristics of "event", "intermediary" and "stimulus" in the evolution of public opinion crisis, and points out the ethical strategy of managing the crisis of network public opinion: we should treat "principle" rather than "matter", and need to build a realistic organizational entity. It is necessary to promote the individual subject revolution in the context of cultural confidence.
【作者單位】： 西南政法大學全球新聞與傳播學院;
【基金】：2017年度重慶市社會科學規(guī)劃項目:傳播倫理建構與社會文化實踐問題研究(2017YBCB065) 西南政法大學青年科研項目:傳播倫理的建構邏輯研究(2016XZQN-25)
【分類號】：C912.63;G206

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