本文選題：電視娛樂節(jié)目　切入點(diǎn)：性別意識　出處：《山東師范大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：在很長一段時間里，中國電視媒體主要是宣傳教化的工具，而其娛樂消遣的功能處于從屬，甚至被忽視的地位。隨著社會政治、經(jīng)濟(jì)和文化的發(fā)展，電視傳媒從傳統(tǒng)的嚴(yán)肅說教方式走向休閑娛樂的方式，長期以來被忽視的電視媒介的“娛樂”功能被人們重新認(rèn)識和關(guān)注�，F(xiàn)如今，，我國電視娛樂節(jié)目“無處不在”、“無時不在”，其廣泛性和普及性達(dá)到前所未有的程度，逐漸成為人們滿足精神文化生活的主要途徑。電視娛樂節(jié)目的出現(xiàn)不僅改變了人們接受信息的習(xí)慣，而且對于大眾的文化傳統(tǒng)、思想觀念、性別意識與價值判斷等方面產(chǎn)生重大的影響。 人類社會是由男女兩性組成，性別貫穿了人類歷史發(fā)展的始終，性別問題是任何社會都不能逃避的首要問題。然而，當(dāng)我們用性別視角來審視我國當(dāng)下電視娛樂節(jié)目時，就會發(fā)現(xiàn)一系列的問題，如，在電視節(jié)目制作中男性依然占有主導(dǎo)位置；強(qiáng)化男女兩性的社會差異，貶低女性的社會地位；對性別關(guān)注的不均衡和片面性；女性經(jīng)常被置于男性觀眾的“凝視”之下；女性形象的奇觀化等現(xiàn)象。這些除了受電視商業(yè)競爭的影響之外，還與大眾的性別意識淡薄，缺乏正確的兩性認(rèn)識有關(guān)。因此，有必要將對社會性別意識的反省意識，納入我國電視娛樂節(jié)目的性別意識研究中，通過電視娛樂節(jié)目的播出，傳遞更為健康、平等、和諧的性別理念和文化，以便為構(gòu)建男女平等、兩性和諧的社會文化生活提供參考意見。 論文主要分為六部分來完成： 導(dǎo)論部分，主要介紹本文的研究緣起、文獻(xiàn)研究綜述、研究方法與視角及電視娛樂節(jié)目的界定。 第一章，電視娛樂節(jié)目性別意識的形成原因。我國電視娛樂節(jié)目的形成原因主要包括：女性主義理論的傳播；大眾傳播方式的轉(zhuǎn)換；大眾性別意識的增強(qiáng)。 第二章，我國電視娛樂節(jié)目的性別意識的發(fā)展歷程。對我國電視娛樂節(jié)目的性別意識的發(fā)展歷程進(jìn)行梳理，從縱向的歷史發(fā)展角度將其分為三個階段，電視娛樂節(jié)目的性別意識萌芽期；電視娛樂節(jié)目性別意識的發(fā)展期；電視娛樂節(jié)目性別意識的成熟期。 第三章，電視娛樂節(jié)目性別意識的表現(xiàn)。第一，打造性別類品牌節(jié)目。具體表現(xiàn)為：電視娛樂節(jié)目的“性別化”傾向；專門為女性或者男性設(shè)計的電視娛樂節(jié)目；以性別為中心價值觀念。第二，關(guān)注節(jié)目流程設(shè)置的性別內(nèi)涵。以《快樂大本營》和《非誠勿擾》為例，分析電視娛樂節(jié)目如何在節(jié)目流程中設(shè)置性別元素，體現(xiàn)性別意識。第三，制造關(guān)于性別的熱點(diǎn)。這類“性別熱點(diǎn)”主要包括：以女性身體為賣點(diǎn)，鼓吹女性身體美；女性以色情產(chǎn)品的形式出現(xiàn)；制造兩性敏感話題；以性別反串為噱頭，制造話題人物等。 第四章，電視娛樂節(jié)目性別意識的社會價值。電視娛樂節(jié)目性別意識研究的價值和意義，具體表現(xiàn)為：有利于傳播健康的性別觀念；有助于促進(jìn)對邊緣群體的認(rèn)同；有利于舒緩現(xiàn)代生存壓力。 第五章，電視娛樂節(jié)目性別意識存在的問題。當(dāng)前我國電視娛樂節(jié)目性別意識的發(fā)展存在著許多問題，表現(xiàn)為：收視率至上與性別的奇觀化；男權(quán)中心與性別角色的刻板化；思想知識的匱乏與人文關(guān)懷的喪失等。 結(jié)語部分：性別意識的發(fā)展建議。
[Abstract]:In a very long period of time, China TV media is the tool of propaganda and education, and its entertainment function in the subordinate, even neglected. With the social and political, economic and cultural development, the television media from the traditional preaching to serious way of entertainment, TV media has long been ignored the entertainment function is a new understanding and attention. Nowadays, TV entertainment programs in China everywhere, at any time, thebreadth and popularity reached hitherto unknown degree, has gradually become the main way to meet the spiritual and cultural life of the people. TV entertainment has not only changed people to accept the Convention of information, but also for the mass cultural tradition, ideology, have a significant impact on gender consciousness and value judgment.
The human society is composed of men and women, gender throughout the history of human development, gender issues is the primary problem in any society can not escape the. However, when we use the gender perspective to look at our current TV entertainment programs, you will find a series of problems, such as in the production of television programs, the male is still dominant position; strengthen the social differences between men and women, to the social status of women; attention to gender imbalance and one-sided sex; women are often placed in the male audience of the "gaze"; the wonders of phenomena such as the image of women. In addition to these influenced by TV commercial competition, and also the public gender consciousness, lack of the correct awareness about gender. Therefore, it is necessary to reflect on the consciousness of gender awareness, research into the gender consciousness of Chinese TV entertainment programs, through television entertainment The program broadcasts a more healthy, equal and harmonious gender concept and culture, so as to provide references for the construction of gender equality, gender harmony and social and cultural life.
The thesis is divided into six parts.
The introduction part mainly introduces the origin of the research, literature review, research methods and perspectives and the definition of TV entertainment programs.
The first chapter is about the causes of gender consciousness in TV entertainment programs. The reasons for the formation of TV entertainment programs in China include: the spread of feminist theory, the transformation of mass communication mode, and the enhancement of mass gender consciousness.
絎簩绔

本文編號：1634147