本文關(guān)鍵詞： 社交網(wǎng)絡(luò)服務(wù) 過度使用 刺激有機(jī)體響應(yīng) 理性使用 技術(shù)壓力　出處：《中國科學(xué)技術(shù)大學(xué)》2017年博士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)今社會,社交網(wǎng)絡(luò)作為一種新興的、為具有相同興趣群體建立的虛擬社區(qū),得到了極大發(fā)展。隨著信息網(wǎng)絡(luò)技術(shù)的飛速發(fā)展,社交網(wǎng)絡(luò)服務(wù)以其嶄新面貌讓享用者突破傳統(tǒng)的交往方式,大大豐富和拓展了人們的社交活動。特別是近年來社交網(wǎng)絡(luò)服務(wù)從電腦端延伸到移動端之后,更是對社會生活和經(jīng)濟(jì)活動產(chǎn)生了廣泛而深遠(yuǎn)的影響。但是,沉迷于使用社交網(wǎng)絡(luò)服務(wù)產(chǎn)品也會造成一系列對使用者不利的結(jié)果,給使用者及其家人和朋友的生活和工作帶來許多問題,同時(shí)也進(jìn)一步導(dǎo)致社交網(wǎng)絡(luò)服務(wù)給社會帶來的正負(fù)效應(yīng)之比發(fā)生著悄然變化。社交網(wǎng)絡(luò)服務(wù)一方面呈現(xiàn)出繼續(xù)不斷擴(kuò)展和發(fā)展的繁榮景象,另一方面在用戶內(nèi)心實(shí)際的使用體驗(yàn)中,用戶對社交網(wǎng)絡(luò)服務(wù)反感的現(xiàn)象越來越多。與此同時(shí),社交網(wǎng)絡(luò)疲勞、社交網(wǎng)絡(luò)壓力、社交網(wǎng)絡(luò)成癮也開始進(jìn)入學(xué)者研究的視野中。最近有關(guān)社交網(wǎng)絡(luò)成癮應(yīng)對行為的研究指出,為了防止對社交網(wǎng)絡(luò)成癮導(dǎo)致的壓力,已有很多用戶停止使用社交網(wǎng)絡(luò)。然而,現(xiàn)在就預(yù)言社交網(wǎng)絡(luò)系統(tǒng)生命周期的終結(jié)顯然不符合社交網(wǎng)絡(luò)發(fā)展的實(shí)際,因?yàn)楫?dāng)用戶感知自己存在過度使用社交網(wǎng)絡(luò)的問題甚至存在成癮傾向時(shí),往往會理性地控制自己過度使用社交網(wǎng)絡(luò)的行為,使過度使用社交網(wǎng)絡(luò)回歸到正常使用的狀態(tài)。目前,諸多學(xué)者關(guān)注于用戶終止使用社交網(wǎng)絡(luò)的影響因素研究,而忽略了怎樣促使用戶存在過度使用行為時(shí)及時(shí)回歸理性使用的機(jī)理研究。為了填補(bǔ)這個(gè)研究空白,本文基于刺激有機(jī)體響應(yīng)理論(SOR),解釋有過度使用行為的用戶是如何在社交網(wǎng)絡(luò)技術(shù)壓力的作用下回歸正常使用的�；赟OR理論構(gòu)建的研究模型,本文提出了相關(guān)的研究假設(shè),并以問卷調(diào)查方法獲得了一手的數(shù)據(jù)資料。通過對中國社交網(wǎng)絡(luò)服務(wù)用戶調(diào)查數(shù)據(jù)的實(shí)證分析,我們發(fā)現(xiàn):(1)社會互動過載,工作入侵,隱私入侵對技術(shù)壓力有顯著的正向影響;(2)社交網(wǎng)絡(luò)服務(wù)用戶的感知有用性和感知有趣性以及技術(shù)壓力對回歸理性使用有突出的積極影響;(3)社會互動過載和隱私入侵對感知有用性和感知有趣性產(chǎn)生負(fù)向顯著影響。本研究不是把過度使用社交網(wǎng)絡(luò)簡單地與終止使用行為相聯(lián)系,而把研究視角延伸到用戶感知過度使用的壓力時(shí),哪些因素影響著用戶理性回歸到社交網(wǎng)絡(luò)的正常使用狀態(tài),拓展了社交網(wǎng)絡(luò)服務(wù)研究領(lǐng)域的范圍。這項(xiàng)研究不但更加符合廣大社交網(wǎng)絡(luò)用戶使用的實(shí)際情況,也有利于對處于過度使用的用戶實(shí)施干預(yù)提供有效指導(dǎo)。研究結(jié)果顯示,在社交網(wǎng)絡(luò)技術(shù)壓力、感知有用性和感知有趣性的作用下,人們可以利用社交網(wǎng)絡(luò)的技術(shù)壓力幫助過度使用者回歸到正常使用的狀態(tài),同時(shí)也提示社交網(wǎng)絡(luò)產(chǎn)品的提供商在產(chǎn)品設(shè)計(jì)時(shí)要在產(chǎn)品的有用性和有趣性二者之間做出權(quán)衡。本研究有以下貢獻(xiàn):拓展了社交網(wǎng)絡(luò)服務(wù)用戶后采納研究領(lǐng)域的范圍,首次把SOR模型運(yùn)用到社交網(wǎng)絡(luò)成癮的研究中,引入社交網(wǎng)絡(luò)技術(shù)壓力作為回歸理性使用的推動力,科學(xué)地解釋了過度使用社交網(wǎng)絡(luò)的用戶如何回歸理性使用。
[Abstract]:In today's society, the social network as an emerging, with the same interest groups set up a virtual community, has been a great development. With the rapid development of information network technology, social networking services to the new look let enjoy breaks through the traditional way of communication, greatly enriched and expanded people's social activities. Especially after in recent years, the social networking service from the computer terminal extension to the mobile terminal, but also had a wide and profound influence on social life and economic activities. However, indulge in the use of social networking services products can cause a series of unfavorable results to users, bring many problems to the users and their friends and family life and work, positive and negative the effect also lead to further social networking service brings to the society is undergoing changes. Social networking services on the one hand shows the continued expansion and development Show the prosperity, on the other hand, the use of the user inside the actual experience, users of social networking services and disgusted with the phenomenon more. At the same time, the social network fatigue, social network pressure, social network addiction researchers have begun to enter the field of vision. Recently studies on social network addiction coping behavior pointed out that, in order to prevent lead to Internet addiction social pressure, many users stop using social network. However, the end of predicted social network system life cycle now obviously does not conform to the actual development of social networks, because when the user perception of their excessive use of social networks and even the existence of addiction problems, tend to control their excessive use of social rationality the behavior of the network, the excessive use of social networks to return to normal state. At present, many scholars pay attention to the user to terminate Study on Influence Factors of the social network, while ignoring the mechanism of how the user behavior when there is excessive use of timely return to rational use. In order to fill the research gap, this paper based on the theory of stimulus organism response (SOR), to explain the excessive use of behavior of users is how to return to normal use in social network technology under pressure study on the model of SOR. Based on the theory of this paper, put forward the relevant research hypotheses, and to survey method to obtain first-hand data. Through the analysis of empirical Chinese social network service user survey data we found that: (1) social interaction work overload, invasion, invasion of privacy has a significant positive effect the technology of pressure; (2) social networking service users' perceived usefulness and perceived playfulness and technical pressure have positive effects on the outstanding return to rational use; (3) society The interaction of overload and invasion of privacy on perceived usefulness and perceived playfulness significantly negative influence. This study is not the excessive use of social networks simply linked to terminate the use of behavior, and the research perspective extends to the user perception of the excessive use of pressure, what factors affect the user rational return to social networks for normal use the state, which expands the scope of social network service research field. This study not only more accord with the actual situation of the social network users, but also conducive to the excessive use of user intervention in providing effective guidance. The research results show that in the social network technology pressure, perceived usefulness and perceived playfulness under the action of it can help the users return to normal use of excessive pressure of a social network, at the same time also suggested that social network provider of products in production Product design to make trade-offs between interesting and useful products. There are two contributions in this research: expand the social networking service users after the adoption of the scope of the research field for the first time, the SOR model is applied to the study of social network addiction, the introduction of social network technology as the rational use of pressure force, science to explain the excessive use of social network users to return to rational use.

【學(xué)位授予單位】：中國科學(xué)技術(shù)大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2017
【分類號】：C912.3;F274

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