發(fā)布時間：2018-05-25 18:34

  本文選題：當代中國馬克思主義 + 傳播受眾��； 參考：《山東大學》2013年碩士論文

【摘要】：馬克思主義傳播學是指運用傳播學相關理論方法將馬克思主義立場觀點和核心價值科學地傳遞給廣大受眾,使馬克思主義成為全社會的主流意識形態(tài)和普遍信仰,實現(xiàn)受眾的政治認同、理論認同和情感認同。馬克思主義傳播學研究是—個系統(tǒng)而龐大的課題,從傳播學要素看,它包括傳播主體、傳播內容、傳播方式、傳播媒介、傳播環(huán)境、傳播機制、受眾等多個環(huán)節(jié)的研究。本文單從傳播受眾視角進行考察。 導論部分主要完成了馬克思主義傳播受眾研究的必要性、意義和國內外研究綜述。導論指出了當下存在的馬克思主義信仰危機,是馬克思主義解讀的危機、傳播的危機。馬克思主義作為我們黨的意識形態(tài),要成為全社會的主流意識形態(tài)和普遍信仰,只有通過科學的傳播才能實現(xiàn)。馬克思主義大眾化是一種信息的傳播過程,馬克思主義的傳播也應遵循傳播學的原則。本文從受眾視角對馬克思主義的科學傳播問題進行考察,以期解決信仰危機。 第一章對相關概念進行了闡釋,指出當代中國馬克思主義傳播受眾即改革開放以來的馬克思主義傳播受眾,這一時期馬克思主義傳播受眾具有空前的廣泛性和復雜性。包含了從國家管理者到知識分子的精英階層,包含了從農業(yè)勞動者到產(chǎn)業(yè)工人,從青年學生到軍人等最廣泛的受眾群體。這一章對馬克思主義受眾研究與馬克思主義傳播學研究的關系進行了探討,認為馬克思主義傳播受眾研究是馬克思主義傳播學研究的組成部分,也是馬克思主義傳播學研究創(chuàng)新的內在要求 第二章對當代中國馬克思主義傳播受眾研究的理論基礎進行了考察,主要包括馬克思主義經(jīng)典作家對傳播受眾研究的歷史考察、傳統(tǒng)階級分析法對中國社會階級的劃分、社會學領域對中國社會階層的劃分、傳播學領域對中國社會受眾的分析。這些理論構成了本文對當代中國馬克思主義傳播受眾進行細分、定位與分析的理論基礎。 第三章對當代中國馬克思主義受眾的結構進行了細分與定位,把當代中國馬克思主義受眾分為國家、社會管理者階層受眾、產(chǎn)業(yè)工人受眾、農村常居人口受眾、以在校生為代表的青少年受眾、黨領導下的人民軍隊受眾、具有宗教信仰的受眾。對每個受眾群體的內涵和特征進行了定位,為接下來問題的發(fā)現(xiàn)和對策的提出奠定基礎。 第四章完成了當代馬克思主義傳播受眾的問題分析及策略選擇。針對不同的受眾群體有針對性的配備傳播主體、整合傳播內容、進行媒介選擇,采取不同的傳播策略,以期實現(xiàn)各傳播要素的整合與優(yōu)化配置,提高傳播效率。
[Abstract]:Marxist communication refers to the scientific transmission of Marxist standpoint and core values to the broad audience by means of the relevant theory of communication, which makes Marxism become the mainstream ideology and the universal belief of the whole society. Realize the audience's political identity, theoretical identity and emotional identity. The study of Marxist communication is a systematic and huge subject. From the point of view of the elements of communication, it includes the study of communication subject, content, mode, media, environment, mechanism, audience and so on. This article only carries on the investigation from the dissemination audience angle of view. The introduction part mainly completes the necessity, significance and domestic and international research summary of Marxist communication audience research. The introduction points out that the current crisis of Marxist belief is the crisis of Marxist interpretation and dissemination. Marxism, as the ideology of our Party, must become the mainstream ideology and the universal belief of the whole society. The popularization of Marxism is a process of dissemination of information, and the dissemination of Marxism should follow the principle of communication. This paper investigates the scientific communication of Marxism from the perspective of audience in order to solve the crisis of belief. The first chapter explains the related concepts and points out that the audience of Marxist communication in contemporary China is the audience of Marxist communication since the reform and opening up. In this period the audience of Marxist communication has unprecedented universality and complexity. It includes the elite from state managers to intellectuals, from agricultural workers to industrial workers, from young students to soldiers, and so on. This chapter discusses the relationship between the study of Marxist audience and the study of Marxist communication, and holds that the study of the audience of Marxist communication is an integral part of the study of Marxist communication. It is also the inherent requirement of Marxist communication research innovation. The second chapter investigates the theoretical basis of the research on the audience of Marxism communication in contemporary China, mainly including the historical investigation of the study of the audience of communication by the classical Marxist writers, and the division of the Chinese social class by the traditional class analysis method. The division of Chinese social stratum in the field of sociology and the analysis of Chinese social audience in the field of communication. These theories constitute the theoretical basis of this paper to subdivide, position and analyze the audience of Marxism communication in contemporary China. The third chapter classifies and orientates the structure of the contemporary Chinese Marxist audience, divides the contemporary Chinese Marxist audience into the state, the social manager class audience, the industrial worker audience, the rural resident population audience. The youth audience represented by the school students, the people's army audience under the leadership of the Party, and the religious belief audience. The connotation and characteristics of each audience group are defined in order to lay a foundation for the discovery of the following problems and the proposal of countermeasures. The fourth chapter has completed the contemporary Marxism dissemination audience question analysis and the strategy choice. Aiming at different audience groups, it is pointed out that the main body of communication is equipped, the content of communication is integrated, the media is selected, and different communication strategies are adopted in order to realize the integration and optimization of the communication elements and to improve the communication efficiency.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D641

【參考文獻】

相關期刊論文 前10條

1 李延芳;;提高理論宣傳普及效果,推動中國馬克思主義大眾化[J];大慶社會科學;2008年02期

2 熊申英;羅南石;;從隱性教育的視角探索馬克思主義大眾化的途徑[J];東華理工學院學報(社會科學版);2006年04期

3 徐艷玲;李建柱;;建立馬克思主義傳播學初探[J];當代世界與社會主義;2010年06期

4 黃長義;;當代中國馬克思主義大眾化的文化場域與路徑選擇[J];湖北大學學報(哲學社會科學版);2008年03期

5 朱哲;曾慶勇;;馬克思主義大眾化與馬克思主義化大眾[J];湖北大學學報(哲學社會科學版);2008年03期

6 梅瓊林;胡力榮;袁光鋒;;關于受眾的表述:中國傳播學受眾研究回顧(2000——2010)[J];河南社會科學;2011年01期

7 姜勝洪;;構建和諧社會中產(chǎn)業(yè)工人階層的輿情分析[J];廣西社會科學;2009年04期

8 張云平;張福平;楊驊驍;;聚攏民眾:馬克思主義大眾化傳播的基礎——基于公共空間理論的分析[J];江漢論壇;2009年08期

9 易明;張芹;;社會轉型時期的青年心理與青少年的思想政治教育[J];今日南國(理論創(chuàng)新版);2008年02期

10 韓曦;當代中國產(chǎn)業(yè)工人階層結構分析[J];南昌航空工業(yè)學院學報(社會科學版);2004年04期

相關重要報紙文章 前3條

1 艾君（河南）侯志川（四川）徐迅雷（浙江）周士君（河南）馮遠理（新疆）;[N];華夏時報;2002年

2 本報記者　 周奔 席嚴峰 辛士紅;[N];解放軍報;2007年

3 鄧聿文;[N];學習時報;2006年

相關博士學位論文 前1條

1 易如;“馬克思主義”：從符號到大眾化——傳播的視角[D];復旦大學;2009年

，

本文編號：1934235