本文關(guān)鍵詞： 網(wǎng)絡(luò)領(lǐng)域 馬克思主義意識(shí)形態(tài) 指導(dǎo)地位　出處：《安徽工業(yè)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：網(wǎng)絡(luò)時(shí)代的到來(lái)向我們預(yù)示著“網(wǎng)絡(luò)技術(shù)已經(jīng)構(gòu)成一個(gè)新的思想文化陣地和政治斗爭(zhēng)陣地”，網(wǎng)絡(luò)領(lǐng)域已成為各國(guó)思想意識(shí)形態(tài)互相爭(zhēng)奪的新領(lǐng)域。在網(wǎng)絡(luò)環(huán)境中，，新自由主義、新保守主義、網(wǎng)絡(luò)恐怖主義等各種意識(shí)形態(tài)在網(wǎng)上相互激蕩，偽馬克思主義、非馬克思主義乃至反馬克思主義等各種社會(huì)思潮在網(wǎng)上泛濫，個(gè)人主義、功利主義、實(shí)用主義等不良思想在網(wǎng)上蔓延，與處于主流意識(shí)形態(tài)地位的馬克思主義爭(zhēng)奪話語(yǔ)權(quán)；網(wǎng)絡(luò)以其開放性、自由性、虛擬性、多元性、平等性等特點(diǎn)，使公眾在網(wǎng)絡(luò)社會(huì)中的意見(jiàn)表達(dá)更自由化、情緒化和聚合化，造成人們信息選擇和價(jià)值取向的多樣和迷茫，我們?cè)趥鹘y(tǒng)傳媒中具有的話語(yǔ)權(quán)優(yōu)勢(shì)在很大程度上被削弱，導(dǎo)致人們思想意識(shí)多元化，形成非意識(shí)形態(tài)化的偏差思想、甚至產(chǎn)生反主流意識(shí)形態(tài)的錯(cuò)誤思想；另一方面，西方資本主義國(guó)家更是借助網(wǎng)絡(luò)實(shí)施更為隱蔽的“西化”和“分化”圖謀。所有這些在很大程度上弱化了馬克思主義意識(shí)形態(tài)在網(wǎng)絡(luò)領(lǐng)域中的思想整合力，沖擊了我國(guó)主流意識(shí)形態(tài)的導(dǎo)向力和控制力，威脅了馬克思主義意識(shí)形態(tài)在網(wǎng)絡(luò)領(lǐng)域中的指導(dǎo)地位。如何在這種話語(yǔ)權(quán)泛化的網(wǎng)絡(luò)環(huán)境中保持馬克思主義的主導(dǎo)地位和引導(dǎo)力、感染力、說(shuō)服力、中堅(jiān)力、控制力，空前地成為一個(gè)極具挑戰(zhàn)性的現(xiàn)實(shí)課題。 本文共分為五個(gè)部分，逐層展開。論文在闡明網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)的本質(zhì)、特點(diǎn)、規(guī)律和發(fā)展變化趨勢(shì)的基礎(chǔ)上，分析了網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)工作面臨的機(jī)遇與挑戰(zhàn)，進(jìn)而初步梳理了近年來(lái)網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)工作的做法和成績(jī)、以及目前所存在的主要問(wèn)題，最后提出了加強(qiáng)馬克思主義意識(shí)形態(tài)在網(wǎng)絡(luò)領(lǐng)域中指導(dǎo)地位、改進(jìn)網(wǎng)絡(luò)意識(shí)形態(tài)工作的對(duì)策建議。 本文的創(chuàng)新之處主要在于：一是將馬克思主義理論的自身建設(shè)和網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)宣傳工作創(chuàng)新建設(shè)統(tǒng)一起來(lái)辯證思考。加強(qiáng)馬克思主義意識(shí)形態(tài)在網(wǎng)絡(luò)領(lǐng)域中的指導(dǎo)地位，首先需要積極推進(jìn)馬克思主義中國(guó)化、時(shí)代化、大眾化進(jìn)程，不斷開辟中國(guó)特色社會(huì)主義理論體系的新境界，有效引導(dǎo)社會(huì)輿論，形成積極健康向上的思想輿論氛圍，這是當(dāng)前理論建設(shè)的重點(diǎn)，富有成效；而當(dāng)前關(guān)于網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)宣傳工作的建設(shè)則是薄弱環(huán)節(jié)，所以本文著重探討如何堅(jiān)持社會(huì)主義先進(jìn)文化前進(jìn)方向，大力發(fā)展中國(guó)特色網(wǎng)絡(luò)文化，構(gòu)建具有中國(guó)特色的網(wǎng)絡(luò)宣傳體系，用科學(xué)思想和先進(jìn)文化占領(lǐng)網(wǎng)上思想文化陣地。二是在與傳統(tǒng)意識(shí)形態(tài)工作比較視野下，結(jié)合網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)工作的技術(shù)特性，思考把握網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)工作運(yùn)行的內(nèi)在規(guī)律、網(wǎng)絡(luò)領(lǐng)域意識(shí)形態(tài)工作的主要功能和體制機(jī)制。
[Abstract]:The arrival of the network age indicates to us that "the network technology has formed a new ideological and cultural position and a political struggle position", and the network field has become a new field in which the ideology and ideology of all countries compete for each other. In the network environment, neoliberalism, Various ideologies, such as neoconservatism, cyberterrorism, and so on, are raging on the Internet, and various social trends of thought, such as pseudo-Marxism, non-Marxism and even anti-Marxism, are rampant on the Internet, individualism, utilitarianism, etc. Bad ideas such as pragmatism spread on the Internet and competed for the right to speak with Marxism, which is in the mainstream ideological position; the Internet is characterized by its openness, freedom, hypocrisy, pluralism, equality, and so on. To make public opinion expression in the network society more liberal, emotional and convergent, resulting in the diversity and confusion of people's information choice and value orientation, and weakening to a large extent our right of speech advantage in the traditional media. Leading to the diversification of people's ideological consciousness, the formation of non-ideological deviations, and even the emergence of erroneous ideas against mainstream ideologies; on the other hand, Western capitalist countries even use the network to carry out more covert "westernization" and "differentiation" schemes. All of these have greatly weakened the ideological integration of Marxist ideology in the network field. It impacts the guiding and controlling power of the mainstream ideology in our country, and threatens the guiding position of Marxist ideology in the network field. Appeal, persuasion, backbone, control, unprecedented has become a challenging reality. This paper is divided into five parts. On the basis of clarifying the nature, characteristics, laws and trends of the ideology in the network field, the paper analyzes the opportunities and challenges faced by the ideological work in the field of network. Furthermore, the paper preliminarily combs the practice and achievements of ideological work in the field of network in recent years, as well as the main problems existing at present, and finally proposes to strengthen the guiding position of Marxist ideology in the field of network. Countermeasures and suggestions for improving the work of network ideology. The innovation of this paper mainly lies in the following aspects: first, the dialectical thinking is to unify the self-construction of Marxist theory and the innovation construction of ideological propaganda in the network field, and to strengthen the guiding position of Marxist ideology in the network field. First of all, we need to actively promote the process of Marxism in China, the times, the popular process, constantly open up a new realm of the theoretical system of socialism with Chinese characteristics, effectively guide public opinion, and form a positive, healthy and upward ideological and public opinion atmosphere. This is the focus of the current theoretical construction and fruitful, while the current construction of ideological propaganda in the field of network is a weak link, so this paper focuses on how to adhere to the direction of advanced socialist culture. We should vigorously develop the network culture with Chinese characteristics, construct a network propaganda system with Chinese characteristics, and occupy the ideological and cultural position on the Internet with scientific thought and advanced culture. Combined with the technical characteristics of the ideological work in the network field, this paper discusses and grasps the internal law of the ideological work in the network field, the main function and the system mechanism of the ideological work in the network field.
【學(xué)位授予單位】：安徽工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：A811;G206

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