基于文化創(chuàng)意設(shè)計的杭州傳統(tǒng)村落活化策略研究
[Abstract]:With the rapid progress of urbanization, the appearance and structure of some traditional villages are forced to change, even die out. In the face of this adverse situation, local authorities or professionals have gradually adopted measures such as the Register Act for rescue protection. At the same time, drawing lessons from the cultural creative design thought to carry on the village planning design also provides the new thought to the traditional village protection and the development. Firstly, this paper combs the research literature about the protection and development of traditional villages at home and abroad, studies and compares the concepts of cultural and creative design, and takes Hangzhou traditional villages as the object of investigation, respectively, to its traditional villages. The types and development status of cultural and creative industries are investigated and analyzed. Secondly, according to the regional characteristics, cultural characteristics and other factors to select 10 representative traditional villages as specific objects, through data collation and on-the-spot investigation and research, draw lessons from cultural creative design ideas and methods. Summed up the "rural SOHO art creation", "cultural theme brand consumption", "traditional architecture Hangzhou design", "eco-humanistic rural tourism", "Folk Festival Cultural Exhibition" and other traditional village five cultural creative design mode. On the basis of this, the author puts forward the new strategies for the revitalization of traditional villages in Hangzhou: constructing a benign platform for cultural creation, returning to the true nature of village design; enhancing the propaganda of creative design to promote the construction of talents; seeking the ideological source of creative design from the realistic soil; Through the multi-mode innovation, promote the cultural creative design forward. The activation of traditional villages based on cultural creative design is an academic attempt based on the consideration of traditional villages, the cultural integration of cultural creativity and social needs, and hence a new model for the development of traditional villages, which is based on the consideration of the traditional villages, the cultural integration of cultural creativity and the social needs of the two, and so on. The new strategy of activating traditional villages may not be perfect or mature, but it does provide a new way of thinking for the protection and development of traditional villages.
【學(xué)位授予單位】:浙江農(nóng)林大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:K878;TU982.29
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