本文選題：良渚文化 + 形制��； 參考：《浙江工業(yè)大學(xué)》2011年碩士論文

【摘要】：改革開放以來浙江經(jīng)濟(jì)發(fā)展迅速,短短三十年的時間里,浙江成功地走過了發(fā)達(dá)國家或地區(qū)幾十年乃至上百年才完成的發(fā)展歷程。但近些年來,浙江的經(jīng)濟(jì)建設(shè)已經(jīng)明顯遇到了瓶頸——浙江的文化建設(shè)已經(jīng)很難跟得上經(jīng)濟(jì)發(fā)展的快速腳步,反應(yīng)到了經(jīng)濟(jì)層面上的反應(yīng)就是:浙江地區(qū)的產(chǎn)業(yè)眾多,但都是呈粗放型發(fā)展,缺乏自身的產(chǎn)品創(chuàng)意和文化底蘊(yùn)。因此,浙江經(jīng)濟(jì)要實現(xiàn)從“制造大省”到“制造強(qiáng)省”并進(jìn)而實現(xiàn)“研發(fā)大省”的轉(zhuǎn)變,就必須依托浙江地區(qū)固有的傳統(tǒng)文化。近年來浙江加大對文化創(chuàng)意產(chǎn)業(yè)的支持力度,努力完成“文化大省”戰(zhàn)略目標(biāo)的建設(shè),并積極研究具有浙江地域特色的傳統(tǒng)文化。而良渚文化正是其中最獨(dú)特,最具代表性的源生地域文化。 筆者因有幸參與良渚文化的研究,對浙江源生態(tài)文化有一定的了解,希望通過此研究一方面弘揚(yáng)浙江地區(qū)悠久的歷史文化,另一方面借助文化的力量,為浙江企業(yè)產(chǎn)業(yè)升級和品牌塑造提供一定的參考和借鑒。 本研究課題擬從設(shè)計的角度探尋良渚的文化特征與精神內(nèi)涵,在展現(xiàn)人造物與特定的社會生活及文化之間關(guān)系的基礎(chǔ)上,運(yùn)用系統(tǒng)學(xué)的研究方法,將良渚文化器物和良渚文化精神作為主要研究對象,依照由表及里、文獻(xiàn)資料與圖像資料相結(jié)合的研究思路進(jìn)行研究。 本課題首先分析了浙江產(chǎn)業(yè)經(jīng)濟(jì)競爭力弱的部分原因,明確了基于傳統(tǒng)文化的研究與應(yīng)用對浙江企業(yè)品牌形成的積極意義。然后例舉說明國外的設(shè)計特點(diǎn)及其所體現(xiàn)的文化因素,并對國內(nèi)的發(fā)展現(xiàn)狀進(jìn)行說明。在第三章節(jié),本文對良渚文化陶器、玉器、石器等進(jìn)行分類概述。在第四章和第五章,本文分別對良渚文化器物形制和良渚文化器物紋樣進(jìn)行詳細(xì)的設(shè)計分析。在第六章,本文歸納提煉的良渚文化器物的設(shè)計觀,并在此基礎(chǔ)上進(jìn)行了多方面的設(shè)計應(yīng)用,并通過問卷調(diào)研來分析應(yīng)用的合理性及有效性如何。課題最后是對良渚文化應(yīng)用的總結(jié)與展望。
[Abstract]:Zhejiang's economy has developed rapidly since the reform and opening up. In a short period of 30 years, Zhejiang has successfully gone through the development process of developed countries or regions for decades or even hundreds of years. But in recent years, Zhejiang's economic construction has obviously encountered a bottleneck. Zhejiang's cultural construction has been very difficult to keep up with the rapid pace of economic development. The response to the economic level is: Zhejiang has a large number of industries. But they are extensive development, lack of their own product creativity and cultural heritage. Therefore, in order to realize the transformation from "making big province" to "making strong province" and realizing "big province of R & D", Zhejiang economy must rely on the inherent traditional culture of Zhejiang region. In recent years, Zhejiang has increased its support for cultural and creative industries, worked hard to complete the strategic goal of "cultural province", and actively studied the traditional culture with the regional characteristics of Zhejiang. Liangzhu culture is one of the most unique, the most representative source of regional culture. Having been fortunate enough to participate in the study of Liangzhu culture, the author has a certain understanding of Zhejiang's source ecological culture, hoping to carry forward the long history and culture of Zhejiang on the one hand, and on the other hand, with the help of culture. Zhejiang enterprises for industrial upgrading and brand-building to provide a certain reference and reference. This research topic is to explore the cultural characteristics and spiritual connotation of Liangzhu from the angle of design. On the basis of showing the relationship between artificial objects and specific social life and culture, the research method of systematics is used. In this paper, the objects of Liangzhu culture and the spirit of Liangzhu culture are taken as the main research objects. This paper first analyzes some reasons for the weak competitiveness of Zhejiang's industrial economy, and clarifies the positive significance of the research and application based on traditional culture to the formation of Zhejiang enterprise brand. Then it illustrates the design characteristics and cultural factors of foreign countries, and explains the present situation of domestic development. In the third chapter, this paper classifies the pottery, jade and stone tools of Liangzhu Culture. In the fourth and fifth chapters, this paper analyzes the shape of Liangzhu culture objects and the patterns of Liangzhu culture objects in detail. In the sixth chapter, this paper summarizes the design view of Liangzhu culture objects, and on this basis, carries on many aspects of design application, and through the questionnaire investigation to analyze the rationality and effectiveness of the application. Finally, the paper summarizes and prospects the application of Liangzhu culture.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：K876.8

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