發(fā)布時(shí)間：2019-07-08 08:56

【摘要】：社會(huì)化問答社區(qū)用戶知識(shí)貢獻(xiàn)行為是促使社區(qū)發(fā)展壯大的關(guān)鍵。運(yùn)用扎根理論方法,提出了復(fù)制型和創(chuàng)作型兩類問答社區(qū)用戶知識(shí)貢獻(xiàn)行為,并結(jié)合自我決定理論和理性行為理論構(gòu)建了用戶選擇知識(shí)貢獻(xiàn)行為的收益模型,分析了社區(qū)激勵(lì)機(jī)制對(duì)用戶復(fù)制型回答與創(chuàng)作型回答內(nèi)外在收益的影響。研究結(jié)果表明:外在獎(jiǎng)勵(lì)將大幅度提升用戶復(fù)制型回答數(shù)量,但會(huì)減少創(chuàng)作型回答數(shù)量;社區(qū)弱化外在獎(jiǎng)勵(lì)政策,并注重內(nèi)在激勵(lì)政策,有助于創(chuàng)作型回答時(shí)產(chǎn)生更多內(nèi)在收益,進(jìn)而增加社區(qū)的創(chuàng)作型回答數(shù)量。
[Abstract]:The knowledge contribution behavior of socialized question and answer community users is the key to promote the development and growth of the community. By using the method of rooted theory, this paper puts forward two kinds of knowledge contribution behavior of question and answer community: replication type and creative type, and constructs the income model of users' choice of knowledge contribution behavior combined with self-determination theory and rational behavior theory, and analyzes the influence of community incentive mechanism on the internal and external benefits of users' replicative answer and creative answer. The results show that the external reward will greatly increase the number of replicative answers, but will reduce the number of creative answers, and the community will weaken the external incentive policy and pay attention to the internal incentive policy, which will help to produce more internal benefits in creative responses, and then increase the number of creative responses in the community.
【作者單位】： 重慶郵電大學(xué)經(jīng)濟(jì)管理學(xué)院;重慶郵電大學(xué)網(wǎng)絡(luò)社會(huì)發(fā)展問題研究中心;
【基金】：重慶市教委人文社科基金項(xiàng)目(16SKGH061) 重慶郵電大學(xué)社科研究項(xiàng)目(2010SKDJ01)
【分類號(hào)】：D669.3

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