【摘要】：社會化問答社區(qū)用戶知識貢獻行為是促使社區(qū)發(fā)展壯大的關鍵。運用扎根理論方法,提出了復制型和創(chuàng)作型兩類問答社區(qū)用戶知識貢獻行為,并結合自我決定理論和理性行為理論構建了用戶選擇知識貢獻行為的收益模型,分析了社區(qū)激勵機制對用戶復制型回答與創(chuàng)作型回答內(nèi)外在收益的影響。研究結果表明:外在獎勵將大幅度提升用戶復制型回答數(shù)量,但會減少創(chuàng)作型回答數(shù)量;社區(qū)弱化外在獎勵政策,并注重內(nèi)在激勵政策,有助于創(chuàng)作型回答時產(chǎn)生更多內(nèi)在收益,進而增加社區(qū)的創(chuàng)作型回答數(shù)量。
[Abstract]:The knowledge contribution behavior of socialized question and answer community users is the key to promote the development and growth of the community. By using the method of rooted theory, this paper puts forward two kinds of knowledge contribution behavior of question and answer community: replication type and creative type, and constructs the income model of users' choice of knowledge contribution behavior combined with self-determination theory and rational behavior theory, and analyzes the influence of community incentive mechanism on the internal and external benefits of users' replicative answer and creative answer. The results show that the external reward will greatly increase the number of replicative answers, but will reduce the number of creative answers, and the community will weaken the external incentive policy and pay attention to the internal incentive policy, which will help to produce more internal benefits in creative responses, and then increase the number of creative responses in the community.
【作者單位】： 重慶郵電大學經(jīng)濟管理學院;重慶郵電大學網(wǎng)絡社會發(fā)展問題研究中心;
【基金】：重慶市教委人文社科基金項目(16SKGH061) 重慶郵電大學社科研究項目(2010SKDJ01)
【分類號】：D669.3

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