【摘要】：近年來(lái),當(dāng)下流行語(yǔ)作為社會(huì)文化的產(chǎn)物,其迅猛發(fā)展對(duì)我國(guó)話語(yǔ)傳播模式和政策議程設(shè)置產(chǎn)生了革命性的挑戰(zhàn),話語(yǔ)體系的傳播同樣面臨考驗(yàn),主要表現(xiàn)為自由的話語(yǔ)內(nèi)容需求挑戰(zhàn)嚴(yán)謹(jǐn)規(guī)范的話語(yǔ)理論、對(duì)話表達(dá)多元化需求挑戰(zhàn)傳播方式一元化、個(gè)性化的休閑生活挑戰(zhàn)莊重正式的話語(yǔ)形象等。進(jìn)一步增強(qiáng)話語(yǔ)體系傳播的有效性,就要實(shí)現(xiàn)從傳播理念、表達(dá)策略、中國(guó)化的話語(yǔ)內(nèi)涵等方面的轉(zhuǎn)變,這是突破當(dāng)下話語(yǔ)體系面臨挑戰(zhàn)的新思路。
[Abstract]:In recent years, as a product of social culture, the rapid development of catchwords has brought about a revolutionary challenge to the mode of discourse communication and the setting of policy agenda in China, and the communication of discourse system is also facing the test. The main manifestations are the demand for free discourse content challenging the rigorous and normative discourse theory, the dialogue expression diversity demand challenge dissemination way unitization, the individualized leisure life challenge solemn and formal discourse image and so on. To further enhance the effectiveness of the dissemination of discourse system, we must realize the transformation from the communication concept, the expressing strategy, the Chinese discourse connotation and so on, which is a new way of thinking to break through the challenge of the present discourse system.
【作者單位】： 西安理工大學(xué)馬克思主義學(xué)院;
【分類號(hào)】：D61

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本文編號(hào)：2422506