【摘要】：近年來,當(dāng)下流行語作為社會文化的產(chǎn)物,其迅猛發(fā)展對我國話語傳播模式和政策議程設(shè)置產(chǎn)生了革命性的挑戰(zhàn),話語體系的傳播同樣面臨考驗,主要表現(xiàn)為自由的話語內(nèi)容需求挑戰(zhàn)嚴(yán)謹(jǐn)規(guī)范的話語理論、對話表達多元化需求挑戰(zhàn)傳播方式一元化、個性化的休閑生活挑戰(zhàn)莊重正式的話語形象等。進一步增強話語體系傳播的有效性,就要實現(xiàn)從傳播理念、表達策略、中國化的話語內(nèi)涵等方面的轉(zhuǎn)變,這是突破當(dāng)下話語體系面臨挑戰(zhàn)的新思路。
[Abstract]:In recent years, as a product of social culture, the rapid development of catchwords has brought about a revolutionary challenge to the mode of discourse communication and the setting of policy agenda in China, and the communication of discourse system is also facing the test. The main manifestations are the demand for free discourse content challenging the rigorous and normative discourse theory, the dialogue expression diversity demand challenge dissemination way unitization, the individualized leisure life challenge solemn and formal discourse image and so on. To further enhance the effectiveness of the dissemination of discourse system, we must realize the transformation from the communication concept, the expressing strategy, the Chinese discourse connotation and so on, which is a new way of thinking to break through the challenge of the present discourse system.
【作者單位】： 西安理工大學(xué)馬克思主義學(xué)院;
【分類號】：D61

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相關(guān)期刊論文 前3條

1 汪馨蘭;;網(wǎng)絡(luò)信息化條件下我國主流意識形態(tài)話語權(quán)實現(xiàn)方式的轉(zhuǎn)型研究[J];云南行政學(xué)院學(xué)報;2016年02期

2 黃，

本文編號：2422506