【摘要】：基于知識貢獻動機(Knowledge Contributing Motivation,KCM)和技術(shù)接受模型(Technology Acceptance Model,TAM)視角,構(gòu)建學術(shù)虛擬社區(qū)知識貢獻意愿影響因素的理論研究框架,以學術(shù)虛擬社區(qū)204份有效調(diào)查問卷為樣本,采用結(jié)構(gòu)方程建模方法進行實證數(shù)據(jù)分析。研究結(jié)果表明,感知有用性、感知易用性和樂于助人對知識貢獻意愿產(chǎn)生直接的正向影響,且感知易用性也通過感知有用性間接地正向影響知識貢獻意愿;信任氛圍、激勵均通過感知有用性與感知易用性間接地正向作用于知識貢獻意愿,而自我效能的間接正向作用效應卻不顯著。
[Abstract]:Based on the perspective of knowledge contribution motivation (Knowledge Contributing Motivation,KCM) and technology acceptance model (Technology Acceptance Model,TAM), a theoretical research framework of influencing factors of knowledge contribution willingness of academic virtual community is constructed. 204 effective questionnaires in academic virtual community are taken as samples. The structural equation modeling method is used to analyze the empirical data. The results show that perceived usefulness, perceived usability and helpfulness have a direct positive impact on the willingness to contribute to knowledge, and perceived usability indirectly positively affects the willingness to contribute to knowledge through perceived usefulness; the atmosphere of trust. Motivation indirectly positively affects the willingness to contribute knowledge through perceived usefulness and perceived usability, but the indirect positive effect of self-efficacy is not significant.
【作者單位】： 山西財經(jīng)大學管理科學與工程學院;
【基金】：國家社會科學基金項目(16BGL041)
【分類號】：D669.3
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本文編號：2226289