本文選題：食品安全 + 危機(jī)管理　； 參考：《上海外國(guó)語(yǔ)大學(xué)》2017年博士論文

【摘要】：隨著全球化時(shí)代社會(huì)開放度的日益提高,國(guó)家間政治、經(jīng)濟(jì)、社會(huì)、文化等領(lǐng)域的交流與合作呈現(xiàn)出全方位發(fā)展的新常態(tài)。作為非傳統(tǒng)安全領(lǐng)域的食品安全在國(guó)際公共關(guān)系中也逐漸呈現(xiàn)出更為重要的地位和作用。食品安全危機(jī)對(duì)國(guó)際公眾健康、對(duì)國(guó)際食品貿(mào)易產(chǎn)生重要的影響,同時(shí),國(guó)際社會(huì)對(duì)中國(guó)政府及企業(yè)的信任危機(jī),也使食品安全上升到了國(guó)家公共安全的高度。然而我國(guó)對(duì)于食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通重視不夠、經(jīng)驗(yàn)不足,往往出現(xiàn)溝通不及時(shí)、信息不對(duì)稱、對(duì)象不明確、方法不靈活、措施不到位等。有鑒于此,聚焦食品安全領(lǐng)域的公共危機(jī)管理,研究探討通過(guò)加強(qiáng)國(guó)際戰(zhàn)略溝通有效化解中國(guó)食品安全危機(jī),具有較強(qiáng)的理論意義和現(xiàn)實(shí)意義。本文把所研究的國(guó)際戰(zhàn)略溝通限定在非傳統(tǒng)安全的食品安全危機(jī)管理范圍。非傳統(tǒng)安全是近些年才確立的一個(gè)新的研究領(lǐng)域,應(yīng)對(duì)非傳統(tǒng)安全需要國(guó)際視野、戰(zhàn)略思維。危機(jī)及公共危機(jī)管理、溝通及國(guó)際戰(zhàn)略溝通又都是比較大的概念。本文研究的“食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通研究”,針對(duì)中國(guó)食品安全領(lǐng)域頻頻出現(xiàn)種種危機(jī)以及危機(jī)對(duì)政府公信力乃至國(guó)家形象造成的負(fù)面影響,從國(guó)家戰(zhàn)略的高度、從非傳統(tǒng)安全的視角,應(yīng)用外交學(xué)、管理學(xué)、公共關(guān)系學(xué)、傳播學(xué)等交叉理論,以食品安全領(lǐng)域?yàn)槔?通過(guò)對(duì)危機(jī)管理、國(guó)際戰(zhàn)略溝通的辨析,研究構(gòu)建食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通方法,完善食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通機(jī)制。在研究過(guò)程中,不難發(fā)現(xiàn),非傳統(tǒng)安全視角下的食品安全已經(jīng)成為一個(gè)全球性的重大戰(zhàn)略問(wèn)題,越來(lái)越受世界各國(guó)政府和社會(huì)公眾的普遍關(guān)注。國(guó)內(nèi)外學(xué)界和業(yè)界圍繞“從農(nóng)田到餐桌”的食品安全全程管理研究與實(shí)踐,有許多方面值得我們學(xué)習(xí)和借鑒。結(jié)合食品安全領(lǐng)域的專業(yè)特性,本文也援引了近幾年來(lái)嬰幼兒乳粉產(chǎn)業(yè)的系列危機(jī)事件作為典型案例來(lái)驗(yàn)證理論研究,提出有效化解中國(guó)食品安全危機(jī)的國(guó)際戰(zhàn)略溝通舉措。本文采取理論導(dǎo)向?yàn)橹?結(jié)合案例研究,輔以對(duì)比分析,致力于從加強(qiáng)國(guó)際戰(zhàn)略溝通的角度強(qiáng)化中國(guó)食品安全危機(jī)管理。主要采用四種研究方法:一是定性分析法,運(yùn)用歸納和演繹、分析與綜合以及抽象與概括等方法,對(duì)相關(guān)理論基礎(chǔ)進(jìn)行梳理;二是比較研究法,探求食品安全危機(jī)管理普遍規(guī)律與特殊規(guī)律的方法;三是案例分析法,通過(guò)相關(guān)食品安全危機(jī)事件處置情況的跟蹤了解進(jìn)行例證;四是交叉研究法,借鑒不同學(xué)科的理論研究成果,從不同的角度和側(cè)重點(diǎn)分析、論證本項(xiàng)課題的核心概念,把關(guān)于食品安全危機(jī)溝通研究不斷引向深入。本文運(yùn)用管理學(xué)、傳播學(xué)、公共關(guān)系學(xué)、國(guó)際關(guān)系學(xué)等多學(xué)科的理論研究基礎(chǔ),從塑造國(guó)家形象、維護(hù)國(guó)家利益出發(fā),研究構(gòu)建食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通框架,通過(guò)理論辨析、現(xiàn)狀分析和典型案例驗(yàn)證,并結(jié)合食品安全管理的專業(yè)屬性提出了相關(guān)政策建議。第一,食品安全危機(jī)是全球化時(shí)代非傳統(tǒng)安全的重點(diǎn)領(lǐng)域之一,需要跨學(xué)科交叉研究。食品安全管理的重要性源于食品安全的特性,而公共危機(jī)管理是世界范圍社會(huì)管理面臨的新問(wèn)題。具有典型意義的食品安全危機(jī)管理,需要學(xué)術(shù)界從管理學(xué)、傳播學(xué)、公共關(guān)系學(xué)、國(guó)際關(guān)系學(xué)等領(lǐng)域跨學(xué)科開展交叉研究。第二,危機(jī)與公共危機(jī)管理的研究范疇,應(yīng)進(jìn)一步向食品安全危機(jī)等重點(diǎn)領(lǐng)域拓展和深入。危機(jī)與公共危機(jī)管理是社會(huì)管理、公共管理的熱點(diǎn)、難點(diǎn)課題,在當(dāng)今經(jīng)濟(jì)社會(huì)發(fā)展的轉(zhuǎn)型期中國(guó)食品安全危機(jī)凸顯,食品安全危機(jī)對(duì)社會(huì)公眾的心理危害、在國(guó)際社會(huì)的負(fù)面影響遠(yuǎn)遠(yuǎn)超出了單一危機(jī)事件的直接影響和經(jīng)濟(jì)影響。食品安全領(lǐng)域的危機(jī)與公共危機(jī)管理值得深入研究。第三,全球化時(shí)代國(guó)際戰(zhàn)略溝通的功能作用凸顯,是食品安全公共危機(jī)管理的重要手段和關(guān)鍵環(huán)節(jié)。當(dāng)今世界,雙邊、多邊國(guó)際交流與合作日益頻繁,單一的國(guó)家或地區(qū)性公共危機(jī)往往會(huì)不斷擴(kuò)大或迅速蔓延成為國(guó)際公共危機(jī),食品安全領(lǐng)域是其中傳播快、影響大的類型之一,國(guó)際戰(zhàn)略溝通也就成為了食品安全危機(jī)管理的重要手段和關(guān)鍵環(huán)節(jié),對(duì)于促進(jìn)經(jīng)濟(jì)發(fā)展、構(gòu)建和諧社會(huì)、維護(hù)和平安定具有戰(zhàn)略性的重大意義。第四,食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通,直接影響國(guó)家形象和國(guó)家利益。從國(guó)家利益出發(fā)、以國(guó)家利益為最高準(zhǔn)則,是一個(gè)國(guó)家發(fā)展對(duì)外關(guān)系的總原則,也是任何形式國(guó)際戰(zhàn)略溝通的核心思想。食品安全危機(jī)管理中的國(guó)際戰(zhàn)略溝通同樣關(guān)系國(guó)家形象和國(guó)家利益的程度,體現(xiàn)在其對(duì)國(guó)內(nèi)食品行業(yè)及相關(guān)聯(lián)行業(yè)的自身發(fā)展和進(jìn)出口貿(mào)易的直接影響;是社會(huì)安全的基礎(chǔ)性保障,體現(xiàn)著一個(gè)國(guó)家的經(jīng)濟(jì)社會(huì)發(fā)展水平和政府的管理能力;也對(duì)一個(gè)國(guó)家的經(jīng)濟(jì)和社會(huì)安全產(chǎn)生深遠(yuǎn)影響。第五,有效加強(qiáng)中國(guó)食品安全危機(jī)管理,需要構(gòu)建新型國(guó)際戰(zhàn)略溝通模式。食品安全危機(jī)管理作為一個(gè)公共危機(jī)管理理論的專項(xiàng),在實(shí)踐中涉及較多、也最為敏感�；谑称钒踩C(jī)的專屬特性,在現(xiàn)有管理的基礎(chǔ)上,需要突出國(guó)際戰(zhàn)略溝通在食品安全危機(jī)管理中的重要地位,著力構(gòu)建跨域整合的新型國(guó)際戰(zhàn)略溝通模式。
[Abstract]:With the increasing degree of social openness in the era of globalization, the exchange and cooperation between countries in the political, economic, social and cultural fields of the country has shown a new normal development. As a non-traditional security field, food safety is becoming more and more important in international public relations. The food security crisis is to the international public. The public health has an important influence on the international food trade. At the same time, the international community's trust crisis to the Chinese government and enterprises has also made food safety up to the national public safety. However, our country has not paid enough attention to the international strategic communication in the food safety crisis management, and the experience is insufficient. Symmetry, the object is not clear, the method is not flexible, the measures are not in place. In view of this, it is of great theoretical and practical significance to focus on the public crisis management in the field of food safety and to study and discuss the effective solution of the food safety crisis in China by strengthening the international strategic communication. The whole food safety crisis management range. Non traditional security is a new field of research that has been established in recent years. It needs international vision to deal with non-traditional security, strategic thinking. Crisis and public crisis management, communication and international strategic communication are all relatively large concepts. The international strategy in food safety crisis management is studied in this paper. In view of the frequent emergence of various crises in the field of food safety in China and the negative impact of the crisis on government credibility and the image of the country, from the national strategic level, from the perspective of non traditional security, the cross theories of foreign affairs, management, public relations and communication are applied to the food safety field as an example. Crisis management, differentiation and analysis of international strategic communication, research and construction of international strategic communication methods in food safety crisis management, and the improvement of international strategic communication mechanism in food safety crisis management. It is not difficult to find that food safety under the non traditional security perspective has become a global strategic problem, and more and more more and more. The research and practice of the whole process management of food safety in the field of "from farmland to the table" is worthy of our study and practice. In combination with the professional characteristics of food safety, this paper also cites a series of crises in the dairy industry in recent years. As a typical case to verify the theoretical research and put forward the international strategic communication measures to effectively resolve the food safety crisis in China, this paper is based on theoretical guidance, combining case study with comparative analysis, and focusing on strengthening the management of food safety crisis in China from the perspective of strengthening international strategic communication. The main use of four research methods is: The first is the qualitative analysis method, using the methods of induction and deduction, analysis and synthesis, abstract and generalization, etc., to comb the relevant theoretical basis; two is a comparative study method to explore the general law and special law of food safety crisis management, and three is a case analysis method, through the tracking of related food safety crisis events. The four is the cross research method, which draws on the theoretical research results of different disciplines and analyzes the core concepts of this subject from different angles and emphasis, and puts forward the research on the food safety crisis communication. This paper uses the theoretical research basis of management, communication, public relations, international relations and so on. The international strategic communication framework in food safety crisis management is built on the basis of building national image and maintaining national interests. Through theoretical analysis, current situation analysis and typical case verification, and combining with the professional attributes of food safety management, the relevant policy suggestions are put forward. First, the food safety crisis is the non traditional security in the era of globalization. One of the key areas needs interdisciplinary research. The importance of food safety management comes from the characteristics of food safety, and public crisis management is a new problem facing social management worldwide. The typical food safety crisis management needs the academic field from management, communication, public relations, international relations and other fields. Cross subject interdisciplinary research. Second, the research category of crisis and public crisis management should be further expanded and deepened to the key areas of food safety crisis. Crisis and public crisis management are social management, hot spot and difficult topic of public management. In the transition period of economic and social development, the food safety crisis in China is highlighted, food safety is highlighted. The negative impact of the whole crisis on the public is far beyond the direct and economic effects of the single crisis. The crisis and public crisis management in the food safety field should be deeply studied. Third, the function of the international strategic communication in the era of globalization is prominent, and it is the public crisis management of food safety. The world, bilateral and multilateral international exchanges and cooperation are becoming more and more frequent. A single national or regional public crisis tends to expand or spread rapidly into an international public crisis. Food safety is one of the types of rapid spread and great impact. International strategic communication has also become a food safety crisis. The important means and key links of machine management are of strategic significance to promoting economic development, building a harmonious society and maintaining peace and stability. Fourth, international strategic communication in food safety crisis management directly affects national image and national interests. From national interests, the national interests are the highest standards, and a country is a country. The general principle of developing foreign relations is also the core idea of any form of international strategic communication. The international strategic communication in the food safety crisis management is also related to the national image and the degree of national interests. It is reflected in its direct impact on the domestic food industry and the related industry and its import and export trade; it is a social security. Basic security embodies the economic and social development level of a country and the management ability of the government; it also has a profound influence on the economic and social security of a country. Fifth, the effective strengthening of China's food safety crisis management needs to build a new international strategic communication model. Food safety crisis management is a public crisis management. On the basis of the existing management, it is necessary to highlight the important status of international strategic communication in the food safety crisis management, and to build a new international communication mode of cross domain integration based on the special characteristics of the food safety crisis.

【學(xué)位授予單位】：上海外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2017
【分類號(hào)】：D63;D822

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