本文選題：馬克思主義 + 大眾化��； 參考：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2016年碩士論文

【摘要】：中國(guó)革命建設(shè)和改革的實(shí)踐過程就是馬克思主義與中國(guó)實(shí)踐相結(jié)合的過程,也是馬克思主義大眾化的過程。當(dāng)今時(shí)代,推動(dòng)馬克思主義大眾化就是堅(jiān)持和發(fā)展馬克思主義理論的內(nèi)在要求和價(jià)值所在。馬克思主義大眾化傳播與馬克思主義理論發(fā)展關(guān)系密切,甚至可以說馬克思主義大眾化的過程就是馬克思主義大眾化傳播的過程。隨著歷史進(jìn)步時(shí)代變遷,馬克思主義大眾化傳播的實(shí)質(zhì)要素發(fā)生了變化,其中傳播主體、傳播媒介、傳播內(nèi)容、傳播對(duì)象在當(dāng)代變化最大。馬克思主義大眾化傳播主體變化為：從社會(huì)文化精英、知識(shí)分子到干部、教師隊(duì)伍再到自媒體時(shí)代人人皆可是傳播主體：傳播媒介變化為：從傳統(tǒng)媒體(報(bào)紙、廣播、電視為載體的傳播媒介)到新媒體(互聯(lián)網(wǎng)、手機(jī)app)；傳播內(nèi)容變化為：從馬克思主義理論經(jīng)典著作到與中國(guó)本土文化相結(jié)合再到與個(gè)人特點(diǎn)、需求相結(jié)合；傳播對(duì)象變化為：受眾的心理訴求和接收信息的行為習(xí)慣�；隈R克思主義大眾化傳播要素的變革,創(chuàng)新當(dāng)代中國(guó)馬克思主義在人民群眾中傳播的內(nèi)容和形式,優(yōu)化傳播環(huán)境,牢牢掌握自媒體時(shí)代馬克思主義傳播的主動(dòng)權(quán),積極利用媒體大眾傳播的優(yōu)勢(shì)和特長(zhǎng)去實(shí)現(xiàn)當(dāng)代中國(guó)馬克思主義大眾化,一方面我們要看到馬克思主義大眾化傳播過程中存在的問題：傳播主體：精英文化和草根文化的矛盾；傳播對(duì)象：主動(dòng)接受與被動(dòng)灌輸?shù)拿�；傳播�?nèi)容：民族文化與西方文化的矛盾；傳播媒介：?jiǎn)蜗騻鞑ヅc互動(dòng)傳播的矛盾；傳播效果：廣泛傳播與信仰缺失的矛盾。另一方面我們要優(yōu)化傳播主體形象,樹立榜樣示范作用；充分發(fā)揮受眾的“意見領(lǐng)袖”作用；用大眾的語(yǔ)言說話：傳播內(nèi)容故事化、通俗化；加強(qiáng)傳播媒介的監(jiān)管機(jī)制,從而加強(qiáng)馬克思主義大眾化的傳播,這樣的馬克思主義才更具有傳播價(jià)值。
[Abstract]:The practical process of Chinese revolution construction and reform is not only the process of combining Marxism with Chinese practice, but also the process of popularization of Marxism.Nowadays, to promote the popularization of Marxism is to adhere to and develop the inherent requirements and values of Marxist theory.The popularization of Marxism is closely related to the development of Marxist theory, and it can even be said that the process of popularization of Marxism is the process of popularization of Marxism.With the change of the historical progress times, the essential elements of the popularization of Marxism have changed, in which the main body, the media, the content and the object of communication have changed the most in the contemporary era.The main changes of the mass communication of Marxism are: from the social and cultural elite, intellectuals to cadres, teachers and from the media era, everyone can be the subject of communication: the change of the media: from the traditional media (newspapers, radio, etc.)TV as the carrier of communication media) to new media (Internet, mobile phone appends), the content of communication changes as: from the classic Marxist theory to the combination with Chinese local culture, and then with the individual characteristics, the combination of needs;The object of communication is the psychological appeal of the audience and the behavior habit of receiving information.Based on the transformation of the elements of the popularization of Marxism, we should innovate the content and form of the dissemination of Marxism among the masses of the people in contemporary China, optimize the communication environment, and firmly grasp the initiative in the dissemination of Marxism in the media era.To realize the popularization of Marxism in contemporary China, we should take advantage of the advantages and strong points of mass media to realize the popularization of Marxism. On the one hand, we should see the problems existing in the process of popularization of Marxism: the main body of communication: the contradiction between elite culture and grassroots culture;Communication object: contradiction between active acceptance and passive indoctrination; communication content: contradiction between national culture and western culture; communication medium: contradiction between one-way communication and interactive communication; communication effect: contradiction between widespread communication and lack of belief.On the other hand, we should optimize the image of the main body of communication, set an example, give full play to the role of "opinion leader" of the audience, speak in the language of the public: the content of communication is story and popularization, and strengthen the supervision mechanism of the media.In order to strengthen the popularization of Marxism, such Marxism has more dissemination value.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：D61

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本文編號(hào)：1757694