大多數(shù)對營銷人員等商業(yè)從業(yè)者的倫理行為的研究都集中在道德情境下的決策過程。然而,很少有研究考營銷人員關(guān)于道德和社會責任對商業(yè)組織成功的重要性的理解,即使它被視為道德決策過程的前提。此外,這些集中在倫理道德和社會責任的重要性的少量研究都只局限于幾個相對較少的影響營銷人員對商業(yè)成功中道德和社會責任的重要性感知的因素。并且,對道德和社會責任感知在企業(yè)成功中的角色的重要性的研究大部分還集中在西方發(fā)達國家,而不是亞洲發(fā)展中國家。這似乎是倫理學研究的不良趨勢。隨著世界日益全球化,亞洲國家的倫理關(guān)懷也成為了一個重要的要求。倫理關(guān)懷的失衡可能嚴重影響世界的其他部分。這一點在一些著名的事件中已經(jīng)很明顯了,例如最近的世界金融危機的發(fā)生就是不道德行為的結(jié)果。因此,本研究的目的是探究營銷從業(yè)者對道德和社會責任在商業(yè)組織成功中的重要性的倫理觀念是如何被個人和組織的相關(guān)因素所影響的,以南亞國家斯里蘭卡為例。首先,本文從道德決策的文獻中整合出了一個可能和營銷從業(yè)者對倫理社會責任在商業(yè)組織成功中的重要性的道德感知相關(guān)的因素結(jié)構(gòu)的概念框架。然后,250個在斯里蘭卡科倫坡證券交易所（CSE）私人上市公司工作的營銷從業(yè)人員... 

【文章來源】：華中科技大學湖北省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：246 頁

【學位級別】：博士

【文章目錄】：
摘要
Abstract
LIST OF ABBREVIATIONS
1. INTRODUCTION
    1.1. A brief overview to the study
    1.2. Ethics,social responsibility initiatives and economic development in Sri Lanka
    1.3. Background to the study
    1.4. Problem statement
    1.5. Research questions
    1.6. Research objectives
    1.7. Originality
    1.8. Significance of the study
    1.9. Scope and limitations of the study
    1.10. Chapter organization
2. LITERATURE REVIEW
    2.1. Chapter overview
    2.2. An overview of the construct of PRESOR
        2.2.1. Conceptualization of PRESOR
        2.2.2. The importance of PRESOR in ethical decision making in marketing
        2.2.3. Factors related to PRESOR
        2.2.4. Measuring PRESOR
    2.3. Belief in a just world as an antecedent of PRESOR
        2.3.1. Conceptualization of belief in a just world
        2.3.2. Relationship between belief in a just world and PRESOR
        2.3.3. Measuring belief in a just world
    2.4. Idealism and relati vism as antecedents of PRESOR
        2.4.1. Conceptualization of idealism and relativism
        2.4.2. Idealism,relativism and ethical concerns of decision makers
        2.4.3. Relationship between both idealism and relativism versus PRESOR
        2.4.4. Measuring idealism and relativism
    2.5. Machiavellianism as an antecedent of PRESOR
        2.5.1. Conceptualization of Machiavellianism
        2.5.2. Relationship between Machiavellianism and PRESOR
        2.5.3. Measuring Machiavellianism
    2.6. Locus of control as an antecedent of PRESOR
        2.6.1. Conceptualization of locus of control
        2.6.2. Relationship between locus of control and PRESOR
        2.6.3. Measuring locus of control
    2.7. Ethical sensitivity as a mediator of the relationship between belief in a just world and PRESOR
        2.7.1. Conceptualization of ethical sensitivity
        2.7.2. How ethical sensitivity mediates the relationship between belief in a just world and PRESOR
        2.7.3. Measuring ethical sensitivity
    2.8. Ethical sensitivity as a mediator of the relationship between idealism and relativism versus PRESOR
        2.8.1. How ethical sensitivity mediates the relationship between idealism and PRESOR
        2.8.2. How ethical sensitivity mediates the relationship between relativism and PRESOR
    2.9. Ethical sensitivity as a mediator of the relationship between Machiavellianism and PRESOR
        2.9.1. How ethical sensitivity mediates the relationship between Machiavellianism and PRESOR
    2.10. Ethical sensitivity as a mediator of the relationship between locus of control and PRESOR
        2.10.1. How ethical sensitivity mediates the relationship between locus of control and PRESOR
    2.11. Ethical corporate culture as an antecedent of PRESOR
        2.11.1. Conceptualization of ethical corporate culture
        2.11.2. Relationship between ethical corporate culture and PRESOR
        2.11.3. Measuring ethical corporate culture
    2.12. Ethical sensitivity as a mediator of the relationship between ethical corporate culture and PRESOR
    2.13. Perceived relationship between ethical behavior and career success as an antecedent of PRESOR
        2.13.1. Conceptualization of ethical behavior and career success
        2.13.2. How ethical behavior and career success mediates the relationship between ethical corporate culture and PRESOR
        2.13.3. Measuring ethical behavior and career success
    2.14. Organizational commitment as a mediator of the relationship between ethical corporate culture and PRESOR
        2.14.1. Conceptualization of organizational commitment
        2.14.2. How organizational commitment mediates the relationship between ethical corporate culture and PRESOR
        2.14.3. Measuring organizational commitment
    2.15. Relationship (marketing) orientation as a mediator of the relationship between ethical corporate culture and PRESOR
        2.15.1. Conceptualization of relationship (marketing) orientation
        2.15.2. How relationship (marketing) orientation mediates the relationship between ethical corporate culture and PRESOR
        2.15.3. Measuring relationship (marketing) orientation
    2.16. Perceived competitive intensity as an antecedent of PRESOR
        2.16.1. Conceptualization of perceived competitive intensity
        2.16.2. Relationship between perceived competitive intensity and PRESOR
        2.16.3. Measuring perceived competitive intensity
        2.16.4. Relationship marketing orientation as a mediator of the relationship between perceived competitive intensity and PRESOR
    2.17. Potential moderators of ethical sensitivity and PRESOR relationship
        2.17.1. Gender as a moderator
    2.18. Potential moderators of ethical corporate culture and PRESOR relationship
        2.18.1. Industry type as a moderator
        2.18.2. How industry type moderates the relationship between ethical corporate culture and PRESOR
    2.19. Proposed Research Model
3. RESEARCH METHODOLOGY
    3.1. Chapter overview
    3.2. Study setting
        Nature of the study
        Type of investigation
        Researcher interference
        Time horizon
    3.3. Study design
    3.4. Study sampling procedure
    3.5. Measurement
        3.5.1. Overview of the measurement process
        3.5.2. Operationalization of variables
            3.5.2.1. Operational definitions
            3.5.2.2. Operational definitions for independent variables
                Belief in a just world
                Idealism
                Relativism
                Machiavellianism
                Locus of control
                Ethical corporate culture
                Perceived competitive intensity
            3.5.2.3. Operational definitions for intervening/mediating variables
                Ethical sensitivity
                Ethical behavior and career success
                Organizational commitment
                Relationship(marketing)orientation
            3.5.2.4. Operational definitions for moderator variables
                Gender
                Industry category
                Age
                Education
                Length of Service with the current ifrm
                Length of total business expeirence
            3.5.2.5. Operational definition for the dependent variable
        3.5.3. Instrumentation
            Instrument
            Validity and reliability of instruments
    3.6. Data collection
    3.7. Method of data analysis
        3.7.1. Editing,coding and entering data
        3.7.2. Describing sample profile
        3.7.3. Examining data
        3.7.4. Testing hypotheses and research model
4. DATA ANALYSIS AND PRESENTATION
    4.1. Chapter overview
        Stage one:Describing the actual sample
        Stage two:Examining data
        Stage three:Reliability assessment of instruments
        Stage four:Testing of hypotheses and research model
    4.2. Stage one:Describing the actual sample
        Response rate
        Respondent profile
        Gender distribution of respondents
        Age distribution of respondents
        Educational attainment of respondents
        Religious observance
        Years of experience with the firm
        Total business experience
        Position currently hold in the organization
        Industry category
    4.3. Stage two:Examining data
    4.4. Stage three:Reliability assessment of instruments
    4.5. Stage four:Testing of hypotheses and the research model
5. FINDINGS,IMPLICATIONS,FUTURE RESEARCH DIRECTIONS AND CONCLUSIONS
    5.1. Summary of findings
    5.2. Managerial implications
    5.3. Future research directions
    5.4. Conclusion
Acknowledgement
References
Appendix A:Publications
Appendix B:Questionnaire and Covering letter



本文編號：3546668