【摘要】：一個(gè)政黨形象的美丑好壞,是民眾或選民親近不親近、支持不支持、認(rèn)同不認(rèn)同這個(gè)政黨的先決性條件和前置性因素。當(dāng)今世界,現(xiàn)實(shí)政治生活中的評(píng)價(jià)和選擇日趨多元化、非理性、主觀化、隨意性,尤其是在“信息爆炸”和“政治冷漠”的雙重環(huán)境下,民眾或選民往往感知評(píng)價(jià)一個(gè)政黨的信息來源就是它的政黨形象。木文從理論和實(shí)證兩個(gè)方面,對(duì)政黨形象和長(zhǎng)期執(zhí)政條件下的政黨形象塑造問題進(jìn)行了綜合探究,并對(duì)新時(shí)期中國(guó)共產(chǎn)黨形象塑造提出了思路和對(duì)策。本文的篇章結(jié)構(gòu)布局為:第一章,導(dǎo)論。闡述了選題提出的相關(guān)背景,對(duì)國(guó)外學(xué)術(shù)界和我國(guó)學(xué)者關(guān)于政黨形象的研究進(jìn)行文獻(xiàn)綜述,進(jìn)而簡(jiǎn)述了木文的主要研究?jī)?nèi)容、研究方法和幾點(diǎn)創(chuàng)新之處。第二章,政黨形象的理論概述。分別厘定對(duì)政黨形象的相關(guān)概念、類型劃分和一般特征,然后對(duì)其理論架構(gòu)進(jìn)行了一個(gè)新的嘗試,并從現(xiàn)實(shí)政治生態(tài)出發(fā)構(gòu)造了政黨形象的四種分析模型。第三章,政黨形象塑造實(shí)施。闡釋了政黨形象塑造的四大功能價(jià)值、三個(gè)構(gòu)成要件及其三步實(shí)施路徑。第四章,政黨形象塑造案例實(shí)證分析。剖析了曾經(jīng)長(zhǎng)期執(zhí)政的蘇聯(lián)共產(chǎn)黨、日本自民黨、臺(tái)灣國(guó)民黨、印尼專業(yè)集團(tuán)、印度國(guó)大黨、墨西哥革命制度黨“六大老黨”政黨形象塑造教訓(xùn)和古巴共產(chǎn)黨、新加坡人民行動(dòng)黨、統(tǒng)一俄羅斯黨的政黨形象塑造經(jīng)驗(yàn)。第五章,中國(guó)共產(chǎn)黨形象塑造歷史痕跡。重點(diǎn)從局部執(zhí)政和全面執(zhí)政兩個(gè)階段的八個(gè)時(shí)期,考察了政黨形象塑造正反兩方面經(jīng)驗(yàn)。第六章,中國(guó)共產(chǎn)黨形象塑造路徑探討。首先總結(jié)其政黨形象塑造歷史經(jīng)驗(yàn)和現(xiàn)實(shí)困境,并建議以等比例最優(yōu)的“三三制”模式塑造新時(shí)期中國(guó)共產(chǎn)黨良好形象。
[Abstract]:The beauty and ugliness of a political party's image is whether the people or voters are close or not close, whether they support it or not, and whether they identify with the preemptive conditions and factors of disapproval of the party. In today's world, the evaluation and choice in the real political life are increasingly diversified, irrational, subjective and arbitrary, especially in the dual environment of "information explosion" and "political apathy". People or voters often perceive that the source of information about a political party is its image. From the theoretical and empirical aspects, the paper makes a comprehensive study on the party image and the party image under the long-term ruling conditions, and puts forward some ideas and countermeasures for shaping the image of the Communist Party of China in the new period. The text structure of this paper is as follows: chapter one, introduction. This paper expounds the related background of the selected topic, summarizes the literature on the research of political party image in foreign academic circles and Chinese scholars, and then briefly describes the main research contents, research methods and some innovations of woodwritten text. The second chapter, the theory summary of the party image. The related concepts, classification and general characteristics of the political party image are defined, and then a new attempt is made on its theoretical framework, and four analysis models of the political party image are constructed from the perspective of the realistic political ecology. The third chapter, the party image shaping implementation. This paper explains the four function values, the three elements and the three steps of implementing the party image. The fourth chapter, the party image molding case empirical analysis. This paper analyzes the image of the Communist Party of the Soviet Union, the Liberal Democratic Party of Japan, the Kuomintang of Taiwan, the Indonesian professional group, the Congress Party of India, the "six Old Party" of the Mexican Revolutionary system Party, and the Cuban Communist Party, which have been in power for a long time. Singapore people's Action Party, United Russia Party's party image shaping experience. The fifth chapter, the Chinese Communist Party image molds the historical trace. From the eight periods of partial governance and overall governance, the author investigates the positive and negative experiences in shaping the image of political parties. The sixth chapter, the Chinese Communist Party image mold path discussion. First of all, it summarizes the historical experience and realistic predicament of its party image, and suggests that the "three systems" model with equal proportion and the best ratio should be used to create a good image of the Communist Party of China in the new period.
【學(xué)位授予單位】：中共中央黨校
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2015
【分類號(hào)】：D26

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