出版物有其單一的、不容取代的特性，出版物所用的文字局限了出版物的地域性。但是，隨著世界在政治、經(jīng)濟(jì)、文化等各個(gè)方面的融合，整個(gè)世界成為了一個(gè)整體。經(jīng)濟(jì)全球化發(fā)展的越來越快，它的發(fā)展無疑帶動(dòng)了各個(gè)領(lǐng)域的全球化，出版業(yè)也不例外。本文闡述了經(jīng)濟(jì)全球化下出版業(yè)的全球化趨勢(shì)，并通過分析指出了在這一趨勢(shì)下中國出版業(yè)的對(duì)策選擇。本文主要包括五個(gè)部分： 第一章簡(jiǎn)述經(jīng)濟(jì)全球化帶動(dòng)了出版全球化的發(fā)展，出版業(yè)的發(fā)展成為一個(gè)全球化的視野。并指出出版業(yè)全球化的特征，推動(dòng)力以及趨勢(shì)。 第二章闡述了計(jì)劃經(jīng)濟(jì)給出版業(yè)帶來的根深蒂固的負(fù)面影響，出版業(yè)仍存在著很多隱藏的、不容忽視的問題。文章首先從外部環(huán)境和內(nèi)部環(huán)境對(duì)我國出版業(yè)的競(jìng)爭(zhēng)力進(jìn)行了探討，然后從產(chǎn)業(yè)組織理論的角度分析我國出版業(yè)的現(xiàn)狀及問題。 第三章指出為順應(yīng)出版全球化的趨勢(shì)，中國的出版者應(yīng)該以積極的態(tài)度，采取有效的措施緊跟時(shí)代的發(fā)展。這一部分回顧了中國出版業(yè)的改革歷史及其發(fā)展中總結(jié)出的改革方針。并以中國出版集團(tuán)和遼寧出版集團(tuán)組建為例來說明出版業(yè)集團(tuán)化的發(fā)展。 第四章從中國政府給予出版業(yè)的對(duì)外政策出發(fā)，通過出版業(yè)對(duì)外合作的兩個(gè)典型事例...

【文章頁數(shù)】：88 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ABSTRACT
摘 要
CONTENTS
Chapter 1 Economic Globalization and Publishing
    1.1 Economic globalization and publishing globalization
    1.2 The impetus of the publishing globalization
    1.3 The trend of the international publishing industry
Chapter 2 Analysis on Chinese Publishing Industry Actuality and Problems
    2.1 The analysis on general external environment and publishing environment
    2.2 The stagnation and inflation—Chinese publishing industry
Chapter 3 The Reconstruction of Chinese Publishing Industry
    3.1 The origin, status and principle of Chinese publishing mdustry
    3.2 The establishment of publishing groups wimesses the development of Chinese publishing grouplization
Chapter 4 The Cooperation of Chinese Publishing Group with the Foreign Counterparts
    4.1 Foreign policies in Chinese publishing industry
    4.2 The cooperation of Chinese publishing group with the foreign counterparts
    4.3 The impact of foreign investment in publishing industry under the WTO commitment
Chapter 5 The Countermeasure of Chinese Publishing Industry under the Circumstances of Publishing Globalization
    5.1 To do publishing from the point of globalization
    5.2 Foster and perfect the market system
    5.3 Regional division and union and the amend of publishing entironment
    5.4 Pay attention to the construction on industry chain and value chain of the publishing groups
    5.5 Enlarge the export scale of Chinese book copyright, encourage book export
    5.6 For the great impact of the modern information technology on the publishing management and marketing
REFERENCES
ACKNOWLEDGEMENT
東北財(cái)經(jīng)大學(xué)研究生學(xué)位論文原創(chuàng)性聲明
東北財(cái)經(jīng)大學(xué)研究生學(xué)位論文使用授權(quán)書



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