出版業(yè)供給側結構性改革的策略
發(fā)布時間：2019-05-28 18:16
【摘要】：本文從供給側改革的提出背景以及文化產業(yè)供給側改革的必要性出發(fā),結合出版業(yè)的各種監(jiān)控數據,歸納出出版業(yè)自身結構性失調的表現:產能過剩,產品過剩;供需不匹配;本土圖書原創(chuàng)力不足;產業(yè)結構不合理;同質化競爭等等。并溯源分析了產生這些問題的根源:宏觀管理的實施與監(jiān)督不到位、出版企業(yè)改制不夠徹底、渠道結構的失調等。在此基礎上,筆者提出了三個方面的建議:出版管理部門在引導之余,加強實施與成果監(jiān)督;出版企業(yè)深化體制改革,挖掘創(chuàng)新潛力;銷售渠道的完善、變更與創(chuàng)新。
[Abstract]:Based on the background of supply-side reform and the necessity of supply-side reform in cultural industry, combined with various monitoring data of publishing industry, this paper sums up the structural imbalance of publishing industry: overcapacity, excess products, mismatch between supply and demand; The original creativity of local books is insufficient; the industrial structure is unreasonable; homogeneous competition and so on. The root causes of these problems are traced back to the source: the implementation and supervision of macro management is not in place, the reform of publishing enterprises is not thorough enough, and the imbalance of channel structure and so on. On this basis, the author puts forward three suggestions: the publishing management department strengthens the implementation and the achievement supervision while guiding; the publishing enterprise deepens the system reform, excavates the innovation potential; the sales channel consummates, changes and innovates.
【作者單位】： 重慶大學出版社;
【分類號】：G239.2
，
本文編號：2487257
[Abstract]:Based on the background of supply-side reform and the necessity of supply-side reform in cultural industry, combined with various monitoring data of publishing industry, this paper sums up the structural imbalance of publishing industry: overcapacity, excess products, mismatch between supply and demand; The original creativity of local books is insufficient; the industrial structure is unreasonable; homogeneous competition and so on. The root causes of these problems are traced back to the source: the implementation and supervision of macro management is not in place, the reform of publishing enterprises is not thorough enough, and the imbalance of channel structure and so on. On this basis, the author puts forward three suggestions: the publishing management department strengthens the implementation and the achievement supervision while guiding; the publishing enterprise deepens the system reform, excavates the innovation potential; the sales channel consummates, changes and innovates.
【作者單位】： 重慶大學出版社;
【分類號】：G239.2
，
本文編號：2487257
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