【摘要】： 當前,在世界各國競爭中,科技與人才已成為競爭的焦點,與發(fā)達國家相比,我國國民科學素質(zhì)相對落后己成為不爭的事實,因此,提高國民素質(zhì),大力發(fā)展科普產(chǎn)業(yè)顯得尤為重要。 隨著科普產(chǎn)業(yè)的興起,學術(shù)界對科普產(chǎn)業(yè)的研究也正在不斷完善,但缺少對科普產(chǎn)業(yè)市場容量的研究,相關(guān)研究文獻少之又少,因而有必要對科普產(chǎn)業(yè)的市場容量進行分析和研究。 筆者研讀了前人的科普產(chǎn)業(yè)研究成果以及政府的相關(guān)文件,選擇了科普圖書、科普玩具和科普旅游這三種代表性的科普產(chǎn)品并對其市場容量和市場前景進行分析和預(yù)測,希望能窺一斑而知全豹同時也為他人研究科普產(chǎn)業(yè)市場容量提供一個案例。 本文首先界定了科普、科普產(chǎn)業(yè)和科普產(chǎn)品這三個基本概念,概述了國內(nèi)外科普產(chǎn)業(yè)的目前發(fā)展現(xiàn)狀。在此基礎(chǔ)上,以大量市場調(diào)研所獲得的資料和網(wǎng)上公布數(shù)據(jù)為依據(jù),對中國科普圖書、科普玩具和科普旅游目前市場容量進行分析,構(gòu)建中國科普圖書、科普玩具和科普旅游市場容量預(yù)測模型,進而推算出2020年中國科普圖書、科普玩具和科普旅游的市場容量,最后提出了發(fā)展科普產(chǎn)業(yè)的對策和建議,為科普產(chǎn)業(yè)發(fā)展決策提供依據(jù)。 研究表明,中國科普產(chǎn)業(yè)市場潛力很大,極具開發(fā)前景。
[Abstract]:At present, in the world competition, science and technology and talent have become the focus of competition. Compared with the developed countries, the relative backwardness of our national scientific quality has become an indisputable fact, therefore, to improve the national quality, It is particularly important to vigorously develop the popular science industry. With the rise of science popularization industry, the academic research on science popularization industry is improving, but the research on the market capacity of science popularization industry is lacking, and the relevant research literature is very few. Therefore, it is necessary to analyze and study the market capacity of popular science industry. The author has studied the previous research results of science popularization industry and the relevant documents of the government, selected the popular science books, popular science toys and popular science tourism, and analyzed and predicted their market capacity and market prospects. Hope to be able to catch a glimpse of the Panther also for others to study the market capacity of popular science industry to provide a case. This paper first defines the three basic concepts of science popularization, science popularization industry and science popularization products, and summarizes the current development situation of science popularization industry at home and abroad. On this basis, based on the data obtained from a large number of market research and the data published on the Internet, this paper analyzes the current market capacity of Chinese popular science books, popular science toys and popular science tourism, and constructs popular science books in China. This paper predicts the market capacity of popular science toys and popular science tourism, and then calculates the market capacity of Chinese popular science books, popular science toys and popular science tourism in 2020. Finally, it puts forward some countermeasures and suggestions for the development of science popularization industry. To provide the basis for the decision of the development of science popularization industry. The research shows that the market potential of China's popular science industry is great and has great development prospects.
【學位授予單位】：合肥工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G239.2-F;F426.8;F592

【引證文獻】

相關(guān)碩士學位論文 前1條

1 趙志威;基于觀眾視角的林業(yè)類科普場館發(fā)展對策研究[D];北京林業(yè)大學;2012年

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本文編號：2407866