【摘要】：實(shí)體書(shū)店曾是一座城市的文化地標(biāo),是大眾閱讀、購(gòu)買(mǎi)書(shū)籍的重要場(chǎng)所,也是城市的一道文化風(fēng)景線(xiàn)互聯(lián)網(wǎng)書(shū)店的沖擊下,主題書(shū)店是實(shí)體書(shū)店的轉(zhuǎn)型嘗試之一。本文首先梳理了國(guó)內(nèi)外主題書(shū)店的發(fā)展現(xiàn)狀;接著本文揭示了主題書(shū)店當(dāng)下的生存困境,包括來(lái)自網(wǎng)絡(luò)書(shū)店的沖擊、高昂店面租金制約其發(fā)展,盈利模式尚不明晰。最后,文章為主題書(shū)店的發(fā)展提出政府加大政策扶持力度、打造自身獨(dú)特性、重在提供服務(wù)、探索合理的盈利模式和開(kāi)辟多樣化的推廣渠道等發(fā)展策略。
[Abstract]:The entity bookstore was once a cultural landmark of a city, an important place for the public to read and buy books, and also the impact of a cultural landscape internet bookstore in the city, subject bookstores are one of the attempts to transform the physical bookstores. This paper first combs the development of domestic and foreign theme bookstores; then this paper reveals the current survival dilemma of theme bookstores, including the impact from online bookstores, high store rental constraints its development, profit model is not clear. Finally, the paper puts forward some development strategies for the development of theme bookstores, such as increasing government policy support, creating its own uniqueness, providing services, exploring reasonable profit models and opening up diversified promotion channels.
【作者單位】： 華東師范大學(xué)傳播學(xué)院;
【分類(lèi)號(hào)】：G239.23
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本文編號(hào)：2387382