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基于編輯主體視角的暢銷書策劃研究——以贛版暢銷書策劃為例

發(fā)布時間:2018-12-08 15:35
【摘要】:當下,全國每年出版的三四十萬種圖書中,能成為暢銷書的圖書屈指可數(shù)。因此,暢銷書策劃研究有著非常突出的現(xiàn)實意義。文章突破了常見的基于技術和操作層面研究暢銷書的思路,從編輯主體視角出發(fā),以贛版暢銷書為例,從四個方面論述了暢銷書的策劃出版。
[Abstract]:Few of the country's three to four hundred thousand books a year are best sellers. Therefore, the best-selling book planning research has a very prominent practical significance. This paper breaks through the common ideas of researching best-selling books based on technology and operation, and discusses the planning and publishing of best-selling books from four aspects, starting from the angle of view of editorial subject and taking Jiangxi version of best-selling books as an example.
【作者單位】: 百花洲文藝出版社;
【分類號】:G232


本文編號:2368583

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