言幾又書店是如何成為“黑馬”的
發(fā)布時間：2018-12-08 14:14
【摘要】：正多元化經營迎合行業(yè)變局,明星品牌走上擴張之路走進"言幾又·今日閱讀"位于中關村創(chuàng)業(yè)大街的分店,給人第一印象的不是書,而是溫暖的裝潢,"修舊如舊"的斑駁墻壁,一張張設計精巧的咖啡桌,和撲面而來的咖啡香氣。"我投言幾又,原因不在于書,恰恰是因為它不是在賣書,而是以書為背景搭建出的一個文化場景。"言幾又書店投資人、星瀚資本合伙人楊贊松說。2013年,當星瀚資本決定投資言幾又這個品牌時,正是實體書店秋風煞人的時候,楊贊松自己或
[Abstract]:Being diversified to cater to the changing situation of the industry, the star brand goes on the road of expansion and walks into the branch store located in Zhongguancun Venture Street. It gives people the first impression not of books but of warm decoration. Old mottled walls, elaborate coffee tables, and the aroma of coffee coming. " It's not the book that I'm talking about, it's just because it's not selling books, it's a cultural setting built in the context of books. " In 2013, when Xing Han Capital decided to invest in this brand, it was the real bookshop autumn storm, Yang Zansong himself or himself, said Yang Zansong, a bookshop investor and partner of Xinghan Capital.
【作者單位】： 《中國經濟周刊》;
【分類號】：G239.23-F
，
本文編號：2368496
[Abstract]:Being diversified to cater to the changing situation of the industry, the star brand goes on the road of expansion and walks into the branch store located in Zhongguancun Venture Street. It gives people the first impression not of books but of warm decoration. Old mottled walls, elaborate coffee tables, and the aroma of coffee coming. " It's not the book that I'm talking about, it's just because it's not selling books, it's a cultural setting built in the context of books. " In 2013, when Xing Han Capital decided to invest in this brand, it was the real bookshop autumn storm, Yang Zansong himself or himself, said Yang Zansong, a bookshop investor and partner of Xinghan Capital.
【作者單位】： 《中國經濟周刊》;
【分類號】：G239.23-F
，
本文編號：2368496
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