【摘要】：伴隨著出版機(jī)構(gòu)企業(yè)化運(yùn)營(yíng)的普及,出版人的市場(chǎng)競(jìng)爭(zhēng)意識(shí)逐漸提高,圖書作為傳播文化、普及知識(shí)的重要載體,和其他流通商品一樣遵循著市場(chǎng)運(yùn)作規(guī)律�？v觀當(dāng)下圖書出版市場(chǎng),其行為參照的逐利性,使跟風(fēng)出版現(xiàn)象蔚然成風(fēng)且屢禁不止,出版編輯的逐利從眾現(xiàn)象降低了國(guó)民閱讀的審美水平,擾亂了出版市場(chǎng)的健康發(fā)展。文章通過(guò)分析出版從眾現(xiàn)象的深層緣由及跟風(fēng)出版的特點(diǎn),結(jié)合當(dāng)下出版形勢(shì),力圖探討出緩解圖書發(fā)行市場(chǎng)從眾現(xiàn)象的有效對(duì)策。
[Abstract]:With the popularization of enterprise operation of publishing institutions, publishers' sense of market competition is gradually improved. As an important carrier of spreading culture and popularizing knowledge, books follow the rules of market operation just like other circulating commodities. Throughout the current book publishing market, its behavior of reference to profit, so that the phenomenon of publishing following the trend and repeated prohibition, publishing editors of the phenomenon of profit following the masses to reduce the aesthetic level of national reading, disturbed the healthy development of the publishing market. Based on the analysis of the deep reason of the phenomenon of publishing conformity and the characteristics of publishing following the trend, this paper tries to find out effective countermeasures to alleviate the phenomenon of conformity in the publishing market by combining the current publishing situation.
【作者單位】： 重慶郵電大學(xué)移通學(xué)院;
【基金】：重慶市高等教育教學(xué)改革研究重點(diǎn)項(xiàng)目“獨(dú)立學(xué)院藝術(shù)類專業(yè)課程教學(xué)方法、手段的改革與實(shí)踐”(編號(hào)152054)的階段性研究成果
【分類號(hào)】：G239.2

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本文編號(hào)：2362016