【摘要】：隨著消費(fèi)文化的產(chǎn)生和中國(guó)政治經(jīng)濟(jì)的轉(zhuǎn)型,國(guó)內(nèi)男性時(shí)尚雜志逐漸走上歷史舞臺(tái)。在十余年的成長(zhǎng)期中,改變了女性時(shí)尚雜志一枝獨(dú)秀的格局,并試圖成為中國(guó)男性時(shí)尚消費(fèi)的引導(dǎo)者和健康生活的指南。目前男性時(shí)尚雜志面臨的主要問(wèn)題有三點(diǎn)：消費(fèi)主義文化與傳統(tǒng)價(jià)值觀的沖突；媒介想象中產(chǎn)與現(xiàn)實(shí)中產(chǎn)的不相符、產(chǎn)業(yè)資源配置的不完善。 時(shí)尚雜志是媒介與消費(fèi)主義文化融合的產(chǎn)物,消費(fèi)主義文化表現(xiàn)出兩個(gè)特點(diǎn)：1、消費(fèi)社會(huì)的目的是攫取財(cái)富,不斷給消費(fèi)者制造新的欲望。2、超前消費(fèi)和炫耀性消費(fèi)成為消費(fèi)時(shí)代的精神表征。消費(fèi)文化的目的是對(duì)新興消費(fèi)品的占有,享受高檔次的物品及服務(wù),并以此彰顯個(gè)人的身份與地位。在消費(fèi)主義文化影響下,物失去了原本的屬性,具有更多的象征性和符號(hào)含義�；谝陨咸攸c(diǎn),消費(fèi)主義文化呈現(xiàn)出四個(gè)社會(huì)功能：經(jīng)濟(jì)促進(jìn)、文化塑造、社會(huì)分層與身份建構(gòu)、社會(huì)整合。 綜合消費(fèi)主義文化的特點(diǎn)及功能,針對(duì)目前國(guó)內(nèi)男性時(shí)尚雜志存在的問(wèn)題,本文進(jìn)一步探討中國(guó)男性時(shí)尚雜志的消費(fèi)主義文化特征,從時(shí)尚雜志中的男性身份建構(gòu)、時(shí)尚雜志中的男性氣質(zhì)塑造和時(shí)尚雜志中男性的對(duì)立面——女性形象,三方面進(jìn)行分析�？偨Y(jié)得出：以時(shí)尚雜志為代表的媒介正是通過(guò)對(duì)符號(hào)象征意義的宣傳與強(qiáng)化,刺激大眾消費(fèi),從而推動(dòng)消費(fèi)主義文化的產(chǎn)生和發(fā)展,而消費(fèi)主義的不斷深化又進(jìn)一步帶動(dòng)了媒介的擴(kuò)張。主要體現(xiàn)在以下幾個(gè)方面：一、消費(fèi)主義文化通過(guò)符號(hào)性消費(fèi)和物對(duì)人的包裝塑造出媒介中產(chǎn)階級(jí)的形象,并通過(guò)他對(duì)現(xiàn)實(shí)中產(chǎn)階級(jí)產(chǎn)生影響,從而完成身份的建構(gòu)。二、消費(fèi)主義文化帶來(lái)男色消費(fèi)經(jīng)濟(jì)的興起,對(duì)男性消費(fèi)者進(jìn)行氣質(zhì)的塑造。同時(shí),以男性為銷售對(duì)象的化妝品、成衣不斷借助時(shí)尚雜志刺激男性消費(fèi),帶動(dòng)經(jīng)濟(jì)的增長(zhǎng)。三、消費(fèi)主義文化影響下的女性,由于其在消費(fèi)市場(chǎng)的巨大潛力及自身經(jīng)濟(jì)文化地位的不斷提高,也逐漸參與到男性消費(fèi)話語(yǔ)權(quán)的建構(gòu)中,從而對(duì)男性消費(fèi)經(jīng)濟(jì)起到一定的促進(jìn)作用。 本文基于對(duì)男性時(shí)尚雜志目前所面臨的問(wèn)題和呈現(xiàn)出的消費(fèi)主義文化特征的分析論證,對(duì)當(dāng)代男性時(shí)尚雜志的消費(fèi)主義文化特征進(jìn)行批判,希望能對(duì)國(guó)內(nèi)男性時(shí)尚的未來(lái)發(fā)展有所啟示。
[Abstract]:With the emergence of consumer culture and the transformation of Chinese politics and economy, domestic men's fashion magazines have gradually stepped onto the historical stage. In the growth period of more than a decade, it has changed the pattern of women's fashion magazines, and tried to become the guide of Chinese men's fashion consumption and the guide of healthy life. At present, there are three main problems faced by men's fashion magazines: the conflict between consumerism culture and traditional values, the incompatibility of media imagination between the middle class and the real middle class, and the imperfect allocation of industrial resources. Fashion magazines are the product of the fusion of media and consumerism culture. Consumerism culture shows two characteristics: 1. The purpose of consumer society is to seize wealth and constantly create new desires for consumers. Leading consumption and conspicuous consumption become the spirit of the consumption era. The purpose of consumer culture is to occupy new consumer goods, enjoy high-grade goods and services, and show personal identity and status. Under the influence of consumerism culture, things lose their original attributes and have more symbolic and symbolic meanings. Based on the above characteristics, consumerism culture presents four social functions: economic promotion, cultural shaping, social stratification and identity construction, and social integration. Based on the characteristics and functions of consumerism culture, and in view of the problems existing in domestic men's fashion magazines at present, this paper further discusses the cultural characteristics of consumerism in Chinese men's fashion magazines and constructs the male identity in fashion magazines. The masculine temperament in fashion magazine and the female image in fashion magazine are analyzed in three aspects. It is concluded that the media represented by fashion magazines stimulate mass consumption by propagating and strengthening the symbolic meaning of symbols, thus promoting the emergence and development of consumerism culture. And the constant deepening of consumerism has further driven the expansion of the media. It is mainly reflected in the following aspects: firstly, the culture of consumerism molds the image of the media middle class through symbolic consumption and material packaging, and through his influence on the real middle class, it completes the construction of identity. Secondly, the culture of consumerism brings about the rise of male consumption economy and shapes the temperament of male consumers. At the same time, cosmetics for men, ready-to-wear continue to use fashion magazines to stimulate male consumption, driving economic growth. Thirdly, women under the influence of consumerism culture, because of their enormous potential in the consumer market and the continuous improvement of their own economic and cultural status, gradually participate in the construction of the male consumption discourse right. Thus to male consumption economy plays a certain role in promoting. Based on the analysis and argumentation of the problems faced by men's fashion magazines and the cultural characteristics of consumerism, this paper criticizes the cultural characteristics of consumerism in contemporary men's fashion magazines. I hope it will enlighten the future development of male fashion in China.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G239.2

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