【摘要】：新聞期刊的品牌定位決定其整體設(shè)計(jì)風(fēng)格,而其設(shè)計(jì)風(fēng)格又會(huì)反過來影響新聞期刊的品牌傳播。在媒介競爭日益激烈的今天,一份新聞期刊要獲得核心競爭力,就必須根據(jù)自身的編輯理念與目標(biāo)受眾定位,打造良好的品牌以及與之相適應(yīng)的整體設(shè)計(jì)風(fēng)格,并努力使其設(shè)計(jì)風(fēng)格與品牌傳播處于一種相得益彰的狀態(tài)。
[Abstract]:The brand orientation of news periodicals determines their overall design style, which in turn will affect the brand communication of news periodicals. In today's increasingly competitive media, in order to obtain the core competitiveness of a news journal, it is necessary to establish a good brand and a suitable overall design style according to its editorial concept and target audience orientation. And strive to make its design style and brand communication in a mutually reinforcing state.
【作者單位】： 廣西師范大學(xué)漓江學(xué)院藝術(shù)設(shè)計(jì)系;
【分類號(hào)】：G237.5
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本文編號(hào)：2299985