中國圖書出版產業(yè)的競爭結構與競爭趨勢研究
發(fā)布時間：2018-09-06 16:22
【摘要】： 當前,中國圖書出版產業(yè)的發(fā)展正進入一個低速增長時期,行業(yè)成長性不足,競爭激烈,因此,對出版產業(yè)的未來發(fā)展方向需要重新加以思考。本文針對的問題是：在知識經濟時代和新的技術條件下,中國圖書出版產業(yè)如何在新型產業(yè)鏈和價值鏈上,全面面向市場,針對各類客戶和讀者的多樣化需求,以不斷增強內容創(chuàng)新能力為基礎,大力發(fā)展數(shù)字出版,推進出傳統(tǒng)出版向數(shù)字出版產業(yè)的轉型,構建并不斷調整、鞏固新的競爭優(yōu)勢,以確保自身的長期生存和不斷成長,從而推動中國圖書出版產業(yè)的健康持續(xù)穩(wěn)定的發(fā)展。 為此,本文運用戰(zhàn)略管理、產業(yè)集群、產業(yè)鏈和價值鏈等理論和分析工具,對中國圖書出版產業(yè)進行了實證分析。通過對近年中國圖書出版產業(yè)的各項數(shù)據(jù)和各種競爭力量進行了歷史的、結構的分析,歸納出影響整個行業(yè)健康持續(xù)穩(wěn)定發(fā)展的主要問題,探求這些問題的癥結所在。同時對中國圖書出版產業(yè)的競爭結構和競爭趨勢進行分析,并從產業(yè)經濟學層面予以探討,探尋在中國這樣一個發(fā)展中國家,在圖書出版業(yè)這樣一個市場化程度還很欠缺的產業(yè),市場競爭者的競爭戰(zhàn)略其選擇路徑是如何形成的,這種路徑選擇有怎樣的合理性、存在什么問題以及應該如何解決這些問題,在此基礎上,從企業(yè)的角度,就通過加速出版數(shù)字化以實現(xiàn)出版業(yè)的產業(yè)轉型進行了實證分析,并從政府角度,提出了提升中國圖書出版產業(yè)競爭力的對策。
[Abstract]:At present, the development of China's book publishing industry is entering a period of low growth. The industry has insufficient growth and fierce competition. Therefore, the future development direction of the publishing industry needs to be reconsidered. This paper aims at the following problems: in the era of knowledge economy and new technology, how to face the market in the new industry chain and value chain in China, and how to meet the diversified needs of customers and readers? On the basis of continuously enhancing the ability of content innovation, we should vigorously develop digital publishing, push forward the transition from traditional publishing to digital publishing industry, construct and adjust constantly, consolidate new competitive advantages, and ensure our long-term survival and continuous growth. So as to promote the healthy and stable development of Chinese book publishing industry. Therefore, using the theories and analysis tools of strategic management, industrial cluster, industrial chain and value chain, this paper makes an empirical analysis on the book publishing industry in China. Through the historical and structural analysis of the various data and various competitive forces of the Chinese book publishing industry in recent years, the main problems affecting the healthy and steady development of the whole industry are summed up, and the crux of these problems is explored. At the same time, it analyzes the competitive structure and competitive trend of China's book publishing industry, and probes into it from the level of industrial economics to explore the development of China as a developing country. In the book publishing industry, which is still lacking in the degree of marketization, how does the competitive strategy of market competitors form its choice path, and what is the rationality of this path choice? What problems and how to solve these problems, on the basis of this, from the perspective of enterprises, through accelerating the publication digitization to achieve the industrial transformation of the publishing industry, and from the perspective of the government. This paper puts forward the countermeasures to improve the competitiveness of China's book publishing industry.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G239.2-F
本文編號：2226896
[Abstract]:At present, the development of China's book publishing industry is entering a period of low growth. The industry has insufficient growth and fierce competition. Therefore, the future development direction of the publishing industry needs to be reconsidered. This paper aims at the following problems: in the era of knowledge economy and new technology, how to face the market in the new industry chain and value chain in China, and how to meet the diversified needs of customers and readers? On the basis of continuously enhancing the ability of content innovation, we should vigorously develop digital publishing, push forward the transition from traditional publishing to digital publishing industry, construct and adjust constantly, consolidate new competitive advantages, and ensure our long-term survival and continuous growth. So as to promote the healthy and stable development of Chinese book publishing industry. Therefore, using the theories and analysis tools of strategic management, industrial cluster, industrial chain and value chain, this paper makes an empirical analysis on the book publishing industry in China. Through the historical and structural analysis of the various data and various competitive forces of the Chinese book publishing industry in recent years, the main problems affecting the healthy and steady development of the whole industry are summed up, and the crux of these problems is explored. At the same time, it analyzes the competitive structure and competitive trend of China's book publishing industry, and probes into it from the level of industrial economics to explore the development of China as a developing country. In the book publishing industry, which is still lacking in the degree of marketization, how does the competitive strategy of market competitors form its choice path, and what is the rationality of this path choice? What problems and how to solve these problems, on the basis of this, from the perspective of enterprises, through accelerating the publication digitization to achieve the industrial transformation of the publishing industry, and from the perspective of the government. This paper puts forward the countermeasures to improve the competitiveness of China's book publishing industry.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G239.2-F
【引證文獻】
相關期刊論文 前1條
1 李智慧;;基于2005-2009年圖書生產、銷售庫、存數(shù)據(jù)的比較分析[J];編輯之友;2011年10期
相關博士學位論文 前1條
1 李智慧;價值鏈視角下的項目風險管理研究[D];東北財經大學;2012年
相關碩士學位論文 前3條
1 唐滿艷;我國圖書出版行業(yè)的產業(yè)競爭力研究[D];東北師范大學;2012年
2 張磊;A+優(yōu)化作業(yè)本叢書項目進度控制研究[D];山東大學;2013年
3 張岑岑;中國圖書三十年銷售狀況分析（1982-2011年）[D];安徽大學;2013年
，本文編號：2226896
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