【摘要】：新媒體融合背景下,科技期刊的發(fā)展迎來(lái)了新的機(jī)遇和挑戰(zhàn)。微信公眾平臺(tái)成為了提升期刊影響力、發(fā)展期刊數(shù)字化的重要手段之一。本文在分析大氣類期刊微信公眾平臺(tái)運(yùn)營(yíng)現(xiàn)狀的基礎(chǔ)上,提出了提升微信公眾平臺(tái)影響力可以采取的措施,包括:提高推送內(nèi)容可讀性,打造"私人訂制"式閱讀并進(jìn)行精準(zhǔn)推送;構(gòu)建特色化平臺(tái),提高公眾平臺(tái)關(guān)注度;加強(qiáng)平臺(tái)運(yùn)營(yíng)管理,打破傳統(tǒng)格局,構(gòu)建讀者、作者、編輯間的新橋梁。旨在實(shí)現(xiàn)新媒體與傳統(tǒng)科技期刊的深度融合和發(fā)展,最終顯著提升科技期刊的影響力。
[Abstract]:Under the background of new media integration, the development of sci-tech periodicals has ushered in new opportunities and challenges. WeChat public platform has become one of the most important means to enhance the influence of periodicals and to develop the digitization of periodicals. Based on the analysis of the current operation situation of the WeChat public platform of atmospheric periodicals, this paper puts forward some measures that can be taken to enhance the influence of the WeChat public platform, including: improving the readability of the push content, To build a "private custom" type of reading and accurate push; to build a special platform to enhance the public platform attention; to strengthen the platform management, break the traditional pattern, and build a new bridge between readers, authors, editors. The purpose of this paper is to realize the deep integration and development of new media and traditional sci-tech periodicals, and to enhance the influence of sci-tech periodicals.
【作者單位】： 國(guó)家氣候中心《氣候變化研究進(jìn)展》編輯部;
【分類號(hào)】：G230.7
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本文編號(hào)：2165242