《看天下》雜志情感互動專欄“攻心計”研究
發(fā)布時間：2018-07-18 10:00
【摘要】：《Vista看天下》是一份國內綜合性新聞故事類高端文摘讀本,內容涵蓋時政、財經、文化、娛樂等領域,創(chuàng)刊時為半月刊,后改版為旬刊,增強了內容的時效性。該雜志于2011年8月在"生活"板塊中的"男女私房話"欄目中開辟了一個情感互動專欄"攻心計"。該專欄以公開展示讀者來信和專欄回復的方式來解答讀者的情感困惑,每期回復一到兩封來信,融情感互動專欄和讀者信箱于一體,加之獨特的語言風格逐漸形成了該專欄的特色。本文以《看天下》雜志中的情感互動專欄"攻心計"為研究對象,立足于《看天下》雜志的風格定位,結合定量研究與定性研究方法對該專欄進行分析研究。由于該專欄開辟至今五年多且是旬刊專欄,所以本文選取了該專欄的全部內容進行全樣本研究。經過對該專欄的研究、論述,筆者認為:情感類的內容是紙媒編輯的優(yōu)勢內容,紙媒的情感類內容可以在時效性之外打造一片新的天地;情感互動專欄在紙媒的設置上有章可循,無論過去還是現(xiàn)在都有不少相似的專欄可以借鑒,根據需求設置符合媒體風格的情感互動專欄;情感互動專欄對讀者和紙媒本身影響深遠,由于情感類內容不同于時事熱點,它能夠在潛移默化中引導讀者的情感觀念,同時可以平衡紙媒的內容和紙媒的風格,是紙媒行業(yè)發(fā)展的一劑良藥;包括情感互動專欄在內的各類特色專欄,如果能夠適應新媒體的發(fā)展規(guī)律,就可以在新環(huán)境下繼續(xù)創(chuàng)新并快速發(fā)展。
[Abstract]:Vista World is a comprehensive domestic high end digest of news stories, which covers the fields of current politics, finance and economics, culture, entertainment, etc. When it was first published, it was a half-monthly magazine, and was later revised to a daily edition, thus enhancing the timeliness of the content. In August 2011, the magazine opened an emotional interaction column called "Mystique" in the "Men and Women's Private conversations" section of the "Life" section. The column answers readers' emotional puzzles by publicly displaying readers' letters and column responses, responding to one or two letters per issue, integrating the emotional interaction column with the reader's mailbox. In addition, the unique language style gradually formed the characteristics of the column. Based on the style orientation of the magazine "watching the World" and combining the quantitative and qualitative research methods, this paper takes the emotional interaction column "attack the mind" as the research object, and makes an analysis and research on the column in combination with the quantitative and qualitative research methods, which is based on the style orientation of the magazine "see the World". Since the column has been published for more than five years, this paper selects all the contents of the column for a full sample study. Through the research of this column, the author thinks that the content of emotion is the superior content of paper media editing, and the affective content of paper media can create a new world outside of timeliness; Affective interaction column has some rules to follow in the setting of print media. There are many similar columns to learn from in the past and now, according to the need to set the emotional interaction column in line with the media style; The affective interaction column has a profound impact on readers and the print media itself. Because emotional content is different from current events, it can guide readers' emotional concepts in a subtle way, and at the same time can balance the content of the print media with the style of the print media. It is a good medicine for the development of the paper media industry. If all kinds of special columns, including the affective interaction column, can adapt to the development law of new media, they can continue to innovate and develop rapidly in the new environment.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G237.5
本文編號：2131555
[Abstract]:Vista World is a comprehensive domestic high end digest of news stories, which covers the fields of current politics, finance and economics, culture, entertainment, etc. When it was first published, it was a half-monthly magazine, and was later revised to a daily edition, thus enhancing the timeliness of the content. In August 2011, the magazine opened an emotional interaction column called "Mystique" in the "Men and Women's Private conversations" section of the "Life" section. The column answers readers' emotional puzzles by publicly displaying readers' letters and column responses, responding to one or two letters per issue, integrating the emotional interaction column with the reader's mailbox. In addition, the unique language style gradually formed the characteristics of the column. Based on the style orientation of the magazine "watching the World" and combining the quantitative and qualitative research methods, this paper takes the emotional interaction column "attack the mind" as the research object, and makes an analysis and research on the column in combination with the quantitative and qualitative research methods, which is based on the style orientation of the magazine "see the World". Since the column has been published for more than five years, this paper selects all the contents of the column for a full sample study. Through the research of this column, the author thinks that the content of emotion is the superior content of paper media editing, and the affective content of paper media can create a new world outside of timeliness; Affective interaction column has some rules to follow in the setting of print media. There are many similar columns to learn from in the past and now, according to the need to set the emotional interaction column in line with the media style; The affective interaction column has a profound impact on readers and the print media itself. Because emotional content is different from current events, it can guide readers' emotional concepts in a subtle way, and at the same time can balance the content of the print media with the style of the print media. It is a good medicine for the development of the paper media industry. If all kinds of special columns, including the affective interaction column, can adapt to the development law of new media, they can continue to innovate and develop rapidly in the new environment.
【學位授予單位】：內蒙古大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G237.5
【參考文獻】
相關碩士學位論文 前1條
1 高鵬遠;《人民日報》“讀者來信”專欄研究（1977-1992）[D];南京大學;2016年
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