【摘要】：互聯(lián)網(wǎng)時(shí)代下,讀者閱讀行為改變,圖書市場(chǎng)競(jìng)爭(zhēng)日益激烈,圖書出版行業(yè)的營銷方式也隨之改變。"圖書+影視""圖書+餐飲""圖書+服裝"等跨界營銷興起。本文以明天出版社跨界阿里影業(yè),進(jìn)行全媒體營銷為例,對(duì)圖書營銷業(yè)態(tài)做相關(guān)探討。
[Abstract]:Under the Internet age, the reader's reading behavior changes, the book market competition day by day intense, the book publication profession marketing way also changes along with it. " Film and television books, food and beverage, books and clothing, and so on cross-border marketing rise. This article takes tomorrow publishing house cross-border Ali Pictures as an example to discuss the book marketing format.
【作者單位】： 鄭州工程技術(shù)學(xué)院;
【分類號(hào)】：G239.22-F

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