【摘要】：正互聯(lián)網(wǎng)時代,紙質(zhì)媒體面臨著嚴(yán)峻的挑戰(zhàn),將讀者僅僅看作"受眾"的觀念日益不合適宜了。讀者拿起一本期刊準(zhǔn)備閱讀,應(yīng)該是"剛剛開始和我們打交道"。對此,想辦好期刊,就得改變傳統(tǒng)的出版發(fā)行模式,主動地與讀者"互動"。在編者與讀者之間架起橋梁,拉起紐帶。從何作為切入點(diǎn)呢?《職工天地》利用山東省總工會成立75周年出版�？臋C(jī)遇,進(jìn)行了一次嘗試,利用出版專刊這一平臺,在雜志與讀者之間展開互動,取得了良好效果。如何提升期刊的品位,提高讀者的關(guān)注度,增強(qiáng)讀者的參
[Abstract]:In the age of Internet, the paper media is facing a severe challenge, and it is increasingly inappropriate to regard the reader as an "audience". Readers pick up a journal for reading, it should be just beginning to deal with us. Therefore, if we want to run the periodical well, we must change the traditional publishing mode and actively interact with the readers. Build a bridge and tie between the editor and the reader. Taking advantage of the opportunity of the 75th Anniversary publication of Shandong Federation of Trade unions, this paper makes an attempt to make use of the platform of publishing special journals, which interacts between magazines and readers and achieves good results. How to improve the quality of periodicals, improve the attention of readers and enhance the reference of readers
【作者單位】： 《職工天地》雜志社;
【分類號】：G237.5
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本文編號：2128280