發(fā)布時(shí)間：2018-07-02 07:14

  本文選題：童書“走出去” + 推廣��； 參考：《出版廣角》2017年17期

【摘要】：浙江少年兒童出版社經(jīng)過多年的努力,在童書"走出去"方面積累了較豐富的經(jīng)驗(yàn),也取得了一定的成績(jī)。浙江少年兒童出版社童書"走出去"主要分兩個(gè)階段,第一階段是推廣,第二階段是理解和接納。童書在"走出去"的過程中,要增強(qiáng)圖書版權(quán)輸出的主動(dòng)性和參與性,提高"走出去"工作的效率,更重要的是,要重視合作出版和國外市場(chǎng)本土化戰(zhàn)略,唯有如此,中國童書才能真正走出國門,走近外國讀者,走進(jìn)國外市場(chǎng),在國際舞臺(tái)上講好中國故事。
[Abstract]:Zhejiang Children's Publishing House has accumulated rich experience and made some achievements in children's book "going out" after years of hard work. The children's book of Zhejiang Children's Publishing House is mainly divided into two stages: the first stage is promotion, the second stage is understanding and acceptance. In the process of "going out," children's books should enhance the initiative and participation of copyright export, improve the efficiency of "going out" and, more importantly, attach importance to cooperative publishing and the strategy of localization in foreign markets. Only Chinese children's books can really go abroad, approach foreign readers, enter foreign markets and tell Chinese stories on the international stage.
【作者單位】： 浙江少年兒童出版社;
【分類號(hào)】：G239.2

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本文編號(hào)：2089339