發(fā)布時(shí)間：2018-06-28 00:58

  本文選題：大學(xué)出版社 + 核心競(jìng)爭(zhēng)力��； 參考：《北京交通大學(xué)》2010年碩士論文

【摘要】： 作為我國(guó)出版業(yè)的一支重要力量,大學(xué)出版社自成立以來一直發(fā)展的比較順利,但隨著市場(chǎng)環(huán)境的不斷變化,大學(xué)出版社傳統(tǒng)的管理體制和經(jīng)營(yíng)方式已經(jīng)不能適應(yīng)新形勢(shì)的要求。面對(duì)新的機(jī)遇和挑戰(zhàn),如何培育和提升大學(xué)出版社的核心競(jìng)爭(zhēng)力是每個(gè)大學(xué)出版人不可回避的一個(gè)問題。 本文從我國(guó)大學(xué)出版社的基本概念、發(fā)展?fàn)顩r以及面臨的挑戰(zhàn)入手,結(jié)合企業(yè)核心競(jìng)爭(zhēng)力相關(guān)理論,總結(jié)出大學(xué)出版社核心競(jìng)爭(zhēng)力的內(nèi)涵及構(gòu)成要素,對(duì)其進(jìn)行了深入分析,并對(duì)我國(guó)當(dāng)前大學(xué)出版社核心競(jìng)爭(zhēng)力進(jìn)行了簡(jiǎn)要的分析評(píng)價(jià)。文中結(jié)合現(xiàn)實(shí)情況,從政府和大學(xué)出版社兩個(gè)層面提出了培育大學(xué)出版社核心競(jìng)爭(zhēng)力的具體對(duì)策。本文還對(duì)北京大學(xué)出版社的核心競(jìng)爭(zhēng)力進(jìn)行了實(shí)證研究。 本文通過對(duì)大學(xué)出版社核心競(jìng)爭(zhēng)力的研究,使大學(xué)出版社認(rèn)識(shí)到培育核心競(jìng)爭(zhēng)力對(duì)其獲得長(zhǎng)期競(jìng)爭(zhēng)優(yōu)勢(shì)的重要性。大學(xué)出版社核心競(jìng)爭(zhēng)力是出版社長(zhǎng)期積累和整合其資源、知識(shí)和技能而形成并獨(dú)有的能力體系,涉及到各出版社管理的方方面面。因此,培育大學(xué)出版社核心競(jìng)爭(zhēng)力是一項(xiàng)長(zhǎng)期的、系統(tǒng)的工程,需要不斷努力經(jīng)營(yíng),才可以在實(shí)踐中逐步形成核心競(jìng)爭(zhēng)力,從而提高大學(xué)出版社的整體競(jìng)爭(zhēng)實(shí)力。
[Abstract]:As an important force in China's publishing industry, University Press has been developing smoothly since its establishment, but with the continuous changes of the market environment, The traditional management system and management mode of university publishing house can not meet the requirements of the new situation. In the face of new opportunities and challenges, how to cultivate and enhance the core competitiveness of university publishing houses is an unavoidable problem for every university publisher. This paper starts with the basic concept, development and challenge of university publishing house in our country, combines the theory of core competence of enterprise, summarizes the connotation and constituent elements of the core competence of university publishing house, and makes a deep analysis of the core competence of university publishing house. At the same time, this paper briefly analyzes and evaluates the core competence of university publishing house in our country. Combining with the actual situation, this paper puts forward the concrete countermeasures to cultivate the core competence of university publishing house from the two aspects of government and university press. This paper also makes an empirical study on the core competence of Peking University Press. Through the research on the core competence of university publishing house, this paper makes the university press realize the importance of cultivating core competence to obtain long-term competitive advantage. The core competence of university publishing houses is a unique ability system formed by publishing houses to accumulate and integrate their resources, knowledge and skills for a long time, which involves all aspects of publishing house management. Therefore, it is a long-term and systematic project to cultivate the core competence of university publishing house, which needs to be managed constantly in order to gradually form the core competence in practice and improve the overall competitive strength of university publishing house.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.22-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 盧俊林;廣西師范大學(xué)出版社發(fā)展研究[D];廣西民族大學(xué);2012年

，

本文編號(hào)：2075993