本文選題：出版供應(yīng)鏈 + 協(xié)同管理　； 參考：《武漢大學(xué)》2014年博士論文

【摘要】：隨著出版產(chǎn)業(yè)化步伐的不斷推進(jìn),我國出版產(chǎn)業(yè)體系逐步建立起來,傳統(tǒng)出版物自書稿內(nèi)容和紙張物質(zhì)等供應(yīng)始,經(jīng)編輯策劃、印刷制作、發(fā)行推廣、物流配送等流程,至出版物到達(dá)消費(fèi)者手中,通過出版發(fā)行信息共享和傳遞,各主體各環(huán)節(jié)基本上構(gòu)成相互聯(lián)系、相互影響的供應(yīng)鏈網(wǎng)絡(luò)體系。英國物流和供應(yīng)鏈專家馬丁·克里斯多弗(Martin Christopher)指出：“21世紀(jì)的競爭不再是企業(yè)與企業(yè)間的競爭,而是供應(yīng)鏈與供應(yīng)鏈之間的競爭。”而供應(yīng)鏈與供應(yīng)鏈競爭的核心就在于供應(yīng)鏈協(xié)同管理能力。然而,由于我國出版供應(yīng)鏈自身的地域性、單一性和脆弱性,出版供應(yīng)鏈協(xié)同性不足問題相當(dāng)突出,如出版供應(yīng)物質(zhì)成本不斷增加,出版物生產(chǎn)商和分銷商產(chǎn)銷不協(xié)調(diào)導(dǎo)致庫存高企,退貨率高且頻繁,個(gè)性化多樣性讀者需求不能充分得到滿足等等,這些供應(yīng)鏈不協(xié)調(diào)問題嚴(yán)重阻礙了我國出版業(yè)健康長遠(yuǎn)發(fā)展。與此同時(shí),近年來網(wǎng)絡(luò)和數(shù)字技術(shù)發(fā)展完全改變了我國傳統(tǒng)出版供應(yīng)鏈流程,新的生產(chǎn)環(huán)節(jié)加入到供應(yīng)鏈中來,數(shù)字化閱讀消費(fèi)取消了傳統(tǒng)出版物流環(huán)節(jié),出版物產(chǎn)品逐步應(yīng)用線上線下協(xié)同營銷,由此,出版供應(yīng)鏈的協(xié)同管理問題更趨復(fù)雜化和多樣化。 基于以上產(chǎn)業(yè)現(xiàn)實(shí)和技術(shù)發(fā)展背景,論文旨在引入?yún)f(xié)同管理理論應(yīng)用于我國出版供應(yīng)鏈管理,以解決出版供應(yīng)鏈發(fā)展中協(xié)同性問題,在分析出版供應(yīng)鏈協(xié)同管理的內(nèi)容體系、技術(shù)條件的基礎(chǔ)上,重點(diǎn)分析出版供應(yīng)鏈協(xié)同管理的實(shí)施策略,基于供應(yīng)鏈各個(gè)主要環(huán)節(jié)層面分別從供應(yīng)商協(xié)同、產(chǎn)銷協(xié)同、物流協(xié)同和庫存協(xié)同方面具體論述實(shí)施策略。最后,應(yīng)用實(shí)證方法對(duì)供應(yīng)鏈協(xié)同管理績效進(jìn)行評(píng)價(jià),為出版發(fā)行企業(yè)改進(jìn)協(xié)同管理能力提供科學(xué)依據(jù)。 首先,在對(duì)協(xié)同理論和供應(yīng)鏈管理理論分析的基礎(chǔ)上,論述出版供應(yīng)鏈協(xié)同管理的必要性和可行性。由于供應(yīng)鏈本身具有需求變異放大的“牛鞭效應(yīng)”問題,加上出版發(fā)行企業(yè)缺乏協(xié)同的戰(zhàn)略意識(shí)、信息共享不充分、以及組織流程和功能配套管理滯后等原因,出版供應(yīng)鏈的協(xié)同管理具有現(xiàn)實(shí)必要性。在分析國外出版供應(yīng)鏈的協(xié)同管理經(jīng)驗(yàn),以及我國出版發(fā)行企業(yè)的現(xiàn)實(shí)條件如政策支持、實(shí)踐基礎(chǔ)以及數(shù)字化轉(zhuǎn)型契機(jī)之后,論文由此提出,我國出版供應(yīng)鏈協(xié)同管理具有實(shí)踐可行性。 其次,全面論述出版供應(yīng)鏈協(xié)同管理的內(nèi)容體系、技術(shù)條件和實(shí)施策略。論文在分析出版供應(yīng)鏈協(xié)同管理的影響因素后,闡述出版供應(yīng)鏈協(xié)同的內(nèi)容體系：協(xié)同主體、協(xié)同伙伴及選擇方法,在此基礎(chǔ)上,著重分析出版供應(yīng)鏈協(xié)同的形成機(jī)制、運(yùn)行機(jī)制以及決策機(jī)制；在論述出版供應(yīng)鏈協(xié)同管理的實(shí)施基礎(chǔ)——標(biāo)準(zhǔn)化以及實(shí)施條件——信息化的基礎(chǔ)上,提出了出版供應(yīng)鏈信息協(xié)同和集成化策略,分別剖析了不同類型的出版供應(yīng)鏈協(xié)同信息平臺(tái)的構(gòu)建,重點(diǎn)論述建立綜合性信息協(xié)同管理平臺(tái)的實(shí)施策略。出版供應(yīng)鏈協(xié)同管理的實(shí)施策略是論文重點(diǎn)內(nèi)容,主要從出版供應(yīng)商協(xié)同、產(chǎn)銷協(xié)同、物流協(xié)同和庫存協(xié)同四個(gè)方面分別進(jìn)行闡述,這是為全面系統(tǒng)地解決出版供應(yīng)鏈管理的不協(xié)調(diào)性問題提出的具體實(shí)施方法。 最后,論文提出出版供應(yīng)鏈協(xié)同管理績效評(píng)價(jià)方法,并在數(shù)據(jù)調(diào)研的基礎(chǔ)上對(duì)出版發(fā)行企業(yè)進(jìn)行實(shí)證研究。在建立出版供應(yīng)鏈協(xié)同管理績效評(píng)價(jià)指標(biāo)體系的基礎(chǔ)上,運(yùn)用模糊評(píng)價(jià)法對(duì)出版供應(yīng)鏈的協(xié)同管理績效進(jìn)行評(píng)價(jià),以判定出版供應(yīng)鏈協(xié)同管理水平,從而增強(qiáng)論文研究的科學(xué)性和應(yīng)用性。
[Abstract]:With the continuous promotion of the pace of Publishing Industrialization, the publishing industry system is gradually established in China. The traditional publications are supplied from the contents of manuscripts and paper materials. Through the planning, printing, distribution, distribution and distribution, the publications reach the consumers, and the publications are shared and transmitted through the publishing and distribution of information. Martin Christopher, a British logistics and supply chain expert, says, "the competition in twenty-first Century is no longer competition between enterprises and enterprises, but the competition between supply chains and supply chains." the core of the supply chain and supply chain is the core of the competition between supply chain and supply chain. However, because of the regional, singleness and vulnerability of China's publishing supply chain, the problem of the lack of CO homosexuality in the publishing supply chain is quite prominent, such as the increasing cost of publishing supply material, the high production and marketing of publications producers and distributors, high returns and frequent, personalized diversity. The demand for readers can not be fully met and so on. These problems have seriously hindered the long-term development of China's publishing industry. At the same time, in recent years, the development of network and digital technology has completely changed our traditional publishing supply chain process, the new production link has joined the supply chain, and the digital reading consumption has cancelled the tradition. Publishing logistics links, publications products are gradually applied to online and offline collaborative marketing, so the collaborative management of publishing supply chain is more complex and diversified.
Based on the background of the above industrial reality and technology development, the paper aims to introduce the cooperative management theory to the publishing supply chain management in China, in order to solve the problem of CO isotropy in the development of the publishing supply chain. On the basis of the analysis of the content system of the collaborative management of the publishing supply chain and the technical conditions, the implementation strategy of the collaborative management of the publishing supply chain is emphatically analyzed. Based on the main links of the supply chain, the implementation strategies are discussed from the aspects of supplier collaboration, production and marketing synergy, logistics synergy and inventory coordination. Finally, an empirical method is used to evaluate the synergy management performance of the supply chain and provide a scientific basis for the publishing and issuing enterprises to improve the cooperative management ability.
First, on the basis of the analysis of the theory of synergy and the theory of supply chain management, the necessity and feasibility of the collaborative management of the supply chain are discussed. Because the supply chain itself has the "bullwhip effect", the problem of the "bullwhip effect" and the lack of synergy in the publishing and distribution enterprises, the insufficient information sharing, and the organization process and work. The synergistic management of the publishing supply chain is necessary. In the analysis of the cooperative management experience of the supply chain abroad, and the practical conditions of the publishing and issuing enterprises, such as the policy support, the practical foundation and the turning point of digital transformation, the paper puts forward that the supply chain cooperation management is published in China. It has practical feasibility.
Secondly, it expounds the content system, technical conditions and implementation strategies of the collaborative management of the publishing supply chain. After analyzing the influencing factors of the collaborative management of the publishing supply chain, the paper expounds the content system of publishing supply chain coordination: the coordination subject, the cooperative partner and the selection method. On this basis, it focuses on the analysis of the formation mechanism of the collaboration of the publishing supply chain. System, operation mechanism and decision-making mechanism. On the basis of discussing the implementation basis of the collaborative management of publishing supply chain, standardization and implementation conditions, information cooperation and integration strategy are put forward, and the construction of different types of collaborative information platform for publishing supply chain is analyzed. The implementation strategy of Synergetic Information cooperative management platform. The implementation strategy of collaborative management of publishing supply chain is the key content of the paper. It is mainly elaborated from four aspects: Publishing supplier collaboration, production and marketing synergy, logistics synergy and inventory coordination. This is a concrete solution to the incoordination problem of supply chain management in a comprehensive and systematic way. Implementation method.
Finally, the paper puts forward the method of publishing supply chain synergy management performance evaluation, and carries out an empirical study on the publishing and issuing enterprises on the basis of data research. On the basis of establishing the performance evaluation index system of the collaborative management of the publishing supply chain, the fuzzy evaluation method is used to evaluate the collaborative management performance of the publishing supply chain, so as to determine the publishing supply. The management level of collaborative management should be strengthened, so as to enhance the scientificity and applicability of the research.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2014
【分類號(hào)】：G239.2-F

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