發(fā)布時(shí)間：2018-06-22 02:21

  本文選題：“魔法象” + 中國(guó)童書(shū)�。� 參考：《出版廣角》2017年18期

【摘要】：在中國(guó)童書(shū)市場(chǎng)中,"魔法象"童書(shū)品牌憑借為少兒服務(wù)的理念,從成立之初到現(xiàn)在,獲得社會(huì)的廣泛關(guān)注,取得了長(zhǎng)足發(fā)展,順利實(shí)現(xiàn)了童書(shū)版權(quán)引進(jìn)和版權(quán)輸出的雙向經(jīng)營(yíng)模式,為進(jìn)一步提升中國(guó)童書(shū)的市場(chǎng)競(jìng)爭(zhēng)力、加快中國(guó)童書(shū)"走出去"的步伐增添助力。文章以如何打造"魔法象"童書(shū)品牌為例,探討中國(guó)童書(shū)版權(quán)引進(jìn)和輸出的新模式。
[Abstract]:In the Chinese children's book market, the "magic elephant" children's book brand, by virtue of the concept of serving children, has gained extensive attention from the beginning of its establishment to now, and has made great progress. It has successfully realized the two-way management mode of copyright introduction and copyright export of children's books, which will help to further enhance the market competitiveness of children's books in China and accelerate the pace of "going out" of Chinese children's books. Taking how to build the children's book brand as an example, this paper probes into the new mode of copyright import and export of children's books in China.
【作者單位】： 商丘學(xué)院;
【基金】：2016年度河南省社會(huì)科學(xué)普及規(guī)劃項(xiàng)目“‘魅力商丘’系列宣傳手冊(cè)設(shè)計(jì)”
【分類號(hào)】：G239.2
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本文編號(hào)：2051113