本文選題：教輔報(bào)刊 + 眾籌出版��； 參考：《傳播與版權(quán)》2016年07期

【摘要】：數(shù)字出版、移動(dòng)互聯(lián)傳播技術(shù)的發(fā)展,給教輔報(bào)刊的方方面面都帶來了挑戰(zhàn),紙質(zhì)教輔報(bào)發(fā)行日益艱難,教輔報(bào)刊生存與發(fā)展受到極大影響。那么,有沒有一種模式可以先收款再出版,既能降低風(fēng)險(xiǎn)和成本,又能將報(bào)刊精準(zhǔn)推送給讀者呢?對(duì)此,分析了互聯(lián)網(wǎng)+新媒體形勢(shì)下教輔報(bào)刊出版的變化,借鑒圖書眾籌出版的成功案例,列舉了教輔報(bào)刊眾籌出版經(jīng)營的優(yōu)勢(shì),試圖探索以眾籌出版作為切入口,謀求紙質(zhì)媒體與新媒體融合,促進(jìn)教輔報(bào)刊社可持續(xù)發(fā)展。
[Abstract]:The development of digital publishing and mobile Internet communication technology has brought challenges to all aspects of teaching auxiliary newspapers and periodicals. The publication of paper teaching supplementary newspapers is becoming increasingly difficult, and the survival and development of teaching auxiliary newspapers and periodicals are greatly affected. So, is there a model that can be collected before publishing, both to reduce risk and cost, but also to accurately push the press to the reader? In view of this, this paper analyzes the changes in the publication of teaching auxiliary newspapers and periodicals under the new media situation on the Internet, draws lessons from the successful cases of popular publishing of books, enumerates the advantages of the management of crowdfunding publishing of teaching auxiliary newspapers and periodicals, and attempts to explore the use of crowdfunding publishing as an entry point. Seek paper media and new media fusion, promote the sustainable development of educational auxiliary press.
【作者單位】： 江漢大學(xué)《地方高校發(fā)展與評(píng)估》雜志社;
【分類號(hào)】：G237.9-F

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本文編號(hào)：2039049