本文選題：少兒出版 + 少兒文學(xué)類圖書��； 參考：《武漢理工大學(xué)》2010年碩士論文

【摘要】：社會(huì)的發(fā)展與變遷深刻地影響著出版業(yè)的發(fā)展,隨著出版體制改革的不斷深入,我國(guó)的出版業(yè)逐漸由計(jì)劃經(jīng)濟(jì)體制轉(zhuǎn)向了市場(chǎng)經(jīng)濟(jì)體制。在日益加劇的市場(chǎng)競(jìng)爭(zhēng)中,出版業(yè)的經(jīng)營(yíng)風(fēng)險(xiǎn)也不斷增大,如果不事先進(jìn)行科學(xué)合理的策劃,出版企業(yè)的生存與發(fā)展將不可避免地會(huì)遭遇更多的挫折。在這樣的環(huán)境中,出版策劃逐漸成為影響出版活動(dòng)成敗的關(guān)鍵環(huán)節(jié)。 本文以近幾年來迅速崛起且備受社會(huì)關(guān)注的少兒文學(xué)類圖書為研究對(duì)象,從出版學(xué)、傳播學(xué)、文學(xué)和經(jīng)濟(jì)學(xué)等多學(xué)科視角,說明了出版策劃對(duì)于繁榮少兒類文學(xué)圖書出版的意義所在,闡述了繁榮少兒文學(xué)類圖書出版對(duì)于少年兒童健康成長(zhǎng)的重要意義。文章的論述以五年為時(shí)間維度,圍繞一些成功的實(shí)踐案例,對(duì)我國(guó)的少兒文學(xué)類圖書出版策劃做了廣泛而深入的探討。文中以開卷信息技術(shù)公司統(tǒng)計(jì)的相關(guān)數(shù)據(jù)為基礎(chǔ),對(duì)近五年來我國(guó)的少兒文學(xué)類圖書出版市場(chǎng)概況進(jìn)行了梳理,從中總結(jié)出了我國(guó)少兒文學(xué)類圖書出版市場(chǎng)發(fā)展中顯現(xiàn)出的出版規(guī)律：經(jīng)典作品長(zhǎng)盛不衰、系列化圖書生命更持久、作家明星效應(yīng)顯現(xiàn)等；同時(shí)也指出了我國(guó)少兒文學(xué)類圖書出版市場(chǎng)還存在著諸如重復(fù)出版、粗制濫造、定價(jià)偏高、出版結(jié)構(gòu)不平衡等問題,全面地分析了這些問題產(chǎn)生的根源。 “出版策劃是一個(gè)系統(tǒng)工程”,本文將這一理念貫穿到圖書出版的整個(gè)流程,具體從選題策劃、制作策劃和營(yíng)銷策劃三個(gè)層面探討了少兒文學(xué)類圖書出版系列活動(dòng)中的普遍規(guī)律,結(jié)合國(guó)內(nèi)的成功案例,借鑒國(guó)外的先進(jìn)經(jīng)驗(yàn),明確地闡述了少兒文學(xué)類圖書選題策劃應(yīng)當(dāng)以讀者的需求為前提,把握好圖書內(nèi)容的文學(xué)性、教育性和兒童性的體現(xiàn)；營(yíng)銷策劃要以質(zhì)量為保障；闡述了封面的外觀和文字設(shè)計(jì)、圖書的開本和版式設(shè)計(jì)以及插圖的設(shè)計(jì)是少兒文學(xué)類圖書制作策劃中的重要環(huán)節(jié),在少兒類文學(xué)圖書出版策劃的系統(tǒng)工程同樣占有重要地位；并論述了如何樹立并維護(hù)好少兒文學(xué)類圖書的品牌,以實(shí)現(xiàn)出版策劃的良性循環(huán)。研究少兒文學(xué)類圖書出版策劃活動(dòng)中少兒讀者的特殊需求和一般需求,旨在總結(jié)前人實(shí)踐的成功經(jīng)驗(yàn),針對(duì)少兒文學(xué)出版市場(chǎng)中出現(xiàn)的問題尋求相應(yīng)的解決方法,科學(xué)指導(dǎo)今后的出版活動(dòng)合理規(guī)避市場(chǎng)風(fēng)險(xiǎn),提高少兒文學(xué)類圖書的出版質(zhì)量和出版效率,從中探索少兒文學(xué)類圖書出版的可持續(xù)發(fā)展道路。
[Abstract]:The development and vicissitude of the society deeply influence the development of the publishing industry. With the deepening of the reform of the publishing system, the publishing industry of our country has gradually changed from the planned economy system to the market economy system. In the increasingly fierce market competition, the operating risk of the publishing industry is also increasing. If the scientific and reasonable planning is not carried out in advance, the survival and development of the publishing enterprises will inevitably encounter more setbacks. In such an environment, publishing planning has gradually become a key link that affects the success or failure of publishing activities. This paper focuses on the children's literature books, which have been rising rapidly in recent years, from the perspectives of publishing, communication, literature and economics. This paper explains the significance of publishing planning for the prosperity of children's literary books, and expounds the important significance of the prosperity of children's literature for the healthy growth of children. Based on the five years' time dimension and some successful practice cases, this paper makes an extensive and in-depth discussion on the planning of the publication of children's literature books in our country. Based on the statistics of open book information technology company, this paper reviews the market of children's literature books in China in the past five years. This paper summarizes the publishing laws in the development of the children's literature publishing market in China: the classic works are prosperous, the serialized books' life is more lasting, and the writer's star effect appears. At the same time, the paper points out that there are still some problems in the publishing market of children's literature books in China, such as repeated publication, shoddy production, high pricing and unbalanced publishing structure, and analyzes the root causes of these problems in an all-round way. "Publishing planning is a system engineering", this paper runs through this idea to the whole process of book publishing, specifically from the topic planning, This paper probes into the general rules in the series of activities of children's literature books publication from three aspects of production planning and marketing planning, and draws lessons from the advanced experience of foreign countries in combination with domestic successful cases. This paper expounds clearly that children's literature books should take the needs of the readers as the premise, grasp the literariness, education and children of the books, and ensure the quality of the marketing planning. This paper expounds the appearance and character design of the cover, the design of the opening and typography of books and the design of illustrations, which is an important link in the production and planning of children's literature books, and also occupies an important position in the systematic engineering of children's literature books' publishing planning. It also discusses how to establish and maintain the brand of children's literature books in order to realize the virtuous circle of publishing planning. This paper studies the special needs and general needs of children readers in the planning activities of children's literature publishing, in order to sum up the successful experiences of predecessors and seek corresponding solutions to the problems in the children's literature publishing market. To guide the publication activities in the future, to avoid the market risk reasonably, to improve the publishing quality and efficiency of children's literature books, and to explore the sustainable development of children's literature books publication.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G232.1

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蔡寶妹;中法少兒圖書出版比較[J];編輯學(xué)刊;2004年06期

2 劉永紅;提升少兒原創(chuàng)出版競(jìng)爭(zhēng)力[J];編輯學(xué)刊;2005年03期

3 海飛;;“童書出版強(qiáng)國(guó)元年”的展望[J];編輯之友;2010年06期

4 韓陽(yáng);兒童文學(xué)出版要重視結(jié)構(gòu)平衡[J];出版參考;2005年33期

5 方士華;;如何提高中小出版社競(jìng)爭(zhēng)力[J];出版參考;2008年09期

6 蘇旗;;厚重少兒出版——評(píng)海飛《童書海論》[J];出版廣角;2003年06期

7 謝清風(fēng);;難解少兒出版“重復(fù)結(jié)”[J];出版廣角;2004年02期

8 王亞琴;;讀懂你的心——少兒出版物閱讀/購(gòu)買心理分析及出版對(duì)策[J];出版廣角;2004年02期

9 冉紅;《哈利·波特》現(xiàn)象與受眾文化心理研究[J];當(dāng)代電影;2005年03期

10 劉濤;;從文學(xué)接受看兒童文學(xué)的兒童性——以楊紅櫻的《笑貓日記》為例[J];少年兒童研究;2010年16期

相關(guān)碩士學(xué)位論文 前2條

1 郭凌輝;品牌圖書策劃研究[D];武漢理工大學(xué);2006年

2 龔曉琴;少兒圖書選題與策劃研究[D];天津美術(shù)學(xué)院;2007年

，

本文編號(hào)：1984600