本文選題：《網(wǎng)球》雜志 + 國(guó)際網(wǎng)球四大公開(kāi)賽�。� 參考：《上海體育學(xué)院》2011年碩士論文

【摘要】：隨著網(wǎng)球運(yùn)動(dòng)在全球的影響力日益增強(qiáng),在國(guó)內(nèi)網(wǎng)球運(yùn)動(dòng)也受到大眾的廣泛關(guān)注。2002年,上海承辦了大師杯總決賽,在上海乃至全國(guó)掀起了一陣網(wǎng)球熱潮。同時(shí),隨著中國(guó)女子網(wǎng)球運(yùn)動(dòng)員在國(guó)際女子網(wǎng)壇上取得的成就,尤其是2011年,李娜奪得澳大利亞網(wǎng)球公開(kāi)賽女單比賽亞軍,創(chuàng)造了亞洲運(yùn)動(dòng)員在在大滿貫中的最好成績(jī),也推動(dòng)了網(wǎng)球運(yùn)動(dòng)在中國(guó)的蓬勃發(fā)展。同時(shí)也促進(jìn)了網(wǎng)球類(lèi)雜志的發(fā)展。 目前,我國(guó)有《網(wǎng)球天地》(1990年創(chuàng)刊)、《網(wǎng)球》(2003年創(chuàng)刊)和《網(wǎng)球俱樂(lè)部》(2007年創(chuàng)刊)3份專(zhuān)業(yè)類(lèi)網(wǎng)球雜志。其中《網(wǎng)球》雜志在國(guó)內(nèi)的發(fā)行量和影響力最大,在對(duì)國(guó)際網(wǎng)球四大公開(kāi)賽的報(bào)道和培養(yǎng)記者、編輯隊(duì)伍方面,形成了優(yōu)勢(shì)和特色。同時(shí),通過(guò)研究發(fā)現(xiàn)《網(wǎng)球》雜志在賽事報(bào)道方面,尤其是對(duì)國(guó)際網(wǎng)球四大公開(kāi)賽的報(bào)道,還有很多改進(jìn)和提升空間。 本文采用文獻(xiàn)資料法、文本分析法、數(shù)理統(tǒng)計(jì)法和個(gè)案研究法,對(duì)《網(wǎng)球》雜志2005年-2010年國(guó)際網(wǎng)球四大公開(kāi)賽的報(bào)道進(jìn)行了研究,通過(guò)對(duì)《網(wǎng)球》雜志的封面、版塊設(shè)置和報(bào)道特色等方面的分析和研究,總結(jié)出其特點(diǎn),并找出《網(wǎng)球》雜志在國(guó)際網(wǎng)球四大公開(kāi)賽報(bào)道方面的不足,提出相應(yīng)的建議。 《網(wǎng)球》雜志在封面設(shè)計(jì)上,刊名設(shè)計(jì)保持穩(wěn)定,封面要目呈現(xiàn)醒目,封面圖片表現(xiàn)多樣,封面人物與四大滿貫奪冠人選同步。 在欄目設(shè)置上,期刊各欄目定位越來(lái)越細(xì)分化,小眾化趨勢(shì)明顯。 在報(bào)道特色方面,從報(bào)道來(lái)源、報(bào)道體裁、議題內(nèi)容三方面進(jìn)行研究。在報(bào)道來(lái)源上,現(xiàn)場(chǎng)采寫(xiě)報(bào)道和獨(dú)家報(bào)道日益增多,稿件來(lái)源渠道逐步拓寬,同時(shí)與新媒體的合作更加緊密。在報(bào)道體裁上,具有多樣性、形式的相對(duì)固定性和創(chuàng)新性的特點(diǎn);另外,人物通訊在寫(xiě)作手法上注重體育新聞故事化的特點(diǎn);日記式報(bào)道強(qiáng)調(diào)現(xiàn)場(chǎng)參與感和體驗(yàn)真實(shí)性;預(yù)測(cè)性報(bào)道和體育述評(píng)注重技戰(zhàn)術(shù)分析的專(zhuān)業(yè)性;本刊記者采寫(xiě)的人物專(zhuān)訪增多,突出挖掘人物的內(nèi)心世界和比賽背后的故事;介紹性文章關(guān)注非賽事報(bào)道方面,涵蓋面較廣。在議題內(nèi)容上,注重文化特色,注重傳播四大滿貫的賽事的文化底蘊(yùn);專(zhuān)業(yè)色彩濃厚,注重?cái)?shù)據(jù)分析;做深度報(bào)道,利用本土優(yōu)勢(shì)和可得資源的便利性對(duì)中國(guó)軍團(tuán)的報(bào)道較為細(xì)致;關(guān)于網(wǎng)球選手的成長(zhǎng)背景和網(wǎng)壇經(jīng)歷所用筆墨較多,具有人文關(guān)懷;文字力量強(qiáng),重視文字表達(dá)和用詞的語(yǔ)言感。 《網(wǎng)球》對(duì)四大滿貫的報(bào)道有如下問(wèn)題:與新媒體的融合度不夠;與外刊合作和報(bào)道原創(chuàng)性的矛盾;報(bào)道的客觀性與記者主觀立場(chǎng)之間存在矛盾。 最后給出建議:加強(qiáng)傳統(tǒng)媒體和新媒體的融合與發(fā)展;培養(yǎng)具有獨(dú)特文風(fēng)和寫(xiě)作風(fēng)格的記者和編輯;開(kāi)拓記者和編輯不同的敘述視角,避免主觀傾向;處理好雜志商業(yè)化和專(zhuān)業(yè)化定位的關(guān)系。
[Abstract]:With the increasing influence of tennis in the world and the widespread concern in the domestic tennis in.2002 years, Shanghai has hosted the Master Cup finals and set off a tennis upsurge in Shanghai and even the whole country. At the same time, with the achievements made by Chinese women tennis players in the international women's tennis arena, especially in 2011, Li Na The runner up of the Australian Open women's singles competition created the best performance of the Asian athletes in the Grand Slam, and also promoted the flourishing of tennis in China. It also promoted the development of tennis magazines.
At present, there are 3 professional tennis magazines in our country, tennis world (1990), tennis (2003) and The Racquet Club Hotel (2007 publication). Among them, tennis magazine has the largest distribution and influence in China. It has formed advantages and characteristics in the report of the four international tennis tournament, the training of journalists and the editorial team. Through research, it is found that tennis magazine has much room for improvement and improvement in its coverage of events, especially for the four international tennis tournament.
By means of literature, text analysis, mathematical statistics and case studies, this paper studies the reports of the four international tennis tournaments of Tennis > magazine in 2005. Through the analysis and study of the cover, layout and characteristics of the magazine, the features are summarized and the "Tennis > magazine" is found in the country. There are deficiencies in the report of the four major tennis tournaments, and corresponding suggestions are put forward.
< Tennis > magazine's cover design, the title of the magazine is stable, the cover should be eye - catching, the cover picture is varied, and the cover characters are synchronized with the four Grand Slam winners.
In the column setting, the positioning of journals is becoming more and more fragmented.
In the coverage of the report, from the sources of reports, genre, and the content of the issue three aspects of research. On the source of the report, there is a growing number of reports and exclusive reports, the sources of manuscripts are gradually widened, and the cooperation with the new media is more closely. In addition, the character communication pays attention to the characteristics of the story of sports news in the writing technique; the diary type report emphasizes the sense of participation in the field and the authenticity of the experience; the specialty of the predictive report and the analysis of the tactics of the sports commentary on the technique and tactics; the number of people interviewed by the journalists is increased, and the stories behind the characters' inner world and the games are highlighted; The article focuses on non events coverage, covering a wide range of topics, focusing on cultural features, focusing on the cultural heritage of the four Grand Slam events, professional colors, and data analysis; making deep reports, making use of local advantages and the convenience of resources available to Chinese legions; about tennis players The background of growing up and the experience of the tennis world are much more ink and ink, with humanistic concern; strong words, and emphasis on the language sense of word expression and diction.
< Tennis > four Grand Slam reports have the following questions: lack of integration with the new media; the contradiction of cooperation with foreign periodicals and reporting of originality; there is a contradiction between the objectivity of the report and the subjective position of the reporter.
Finally, suggestions are given: to strengthen the integration and development of traditional media and new media; to cultivate journalists and editors with unique style of writing and writing; to open up different narrative perspectives of journalists and editors and to avoid subjective tendencies; to deal with the relationship between commercialization of magazines and professional orientation.
【學(xué)位授予單位】：上海體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：G232

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本文編號(hào)：1977198