本文選題：數(shù)字出版 + 技術(shù)創(chuàng)新��； 參考：《北京理工大學(xué)》2015年博士論文

【摘要】：數(shù)字化信息時(shí)代的到來(lái),推動(dòng)了數(shù)字出版這一新興產(chǎn)業(yè)的形成與發(fā)展。數(shù)字出版所具有的成本低、環(huán)保度高、流通性強(qiáng)、更新速度快、傳播面廣等特性使得其在極快的發(fā)展時(shí)間內(nèi)迅速占領(lǐng)了大部分出版市場(chǎng),得到了消費(fèi)者的普遍認(rèn)可。這一發(fā)展趨勢(shì)也使得傳統(tǒng)出版企業(yè)做出了轉(zhuǎn)型的思考。與此同時(shí),這一新興產(chǎn)業(yè)所蘊(yùn)含的巨大發(fā)展?jié)摿σ泊偈沽烁鞔笊碳移髽I(yè)紛紛投入到市場(chǎng)競(jìng)爭(zhēng)中來(lái),為數(shù)字出版產(chǎn)業(yè)鏈的形成添磚加瓦,反向推動(dòng)傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新的進(jìn)程與速率。本文采用定量研究與定性研究相結(jié)合的方式,綜合運(yùn)用比較分析法、案例分析法、文獻(xiàn)分析法、歸納演繹法、回歸分析、博弈論等科學(xué)的研究方法,在充分認(rèn)識(shí)數(shù)字出版的基礎(chǔ)上,對(duì)傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新影響因素、技術(shù)創(chuàng)新、產(chǎn)品創(chuàng)新以及商業(yè)模式創(chuàng)新進(jìn)行多方面、多角度的深入研究,較為系統(tǒng)的提出了傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新應(yīng)用理論框架,最后在整體研究的基礎(chǔ)上得出文章結(jié)論,并通過(guò)分析闡述,提出國(guó)家主管機(jī)構(gòu)、傳統(tǒng)出版企業(yè)在數(shù)字出版轉(zhuǎn)型過(guò)程中具體實(shí)施建議。本文第一章首先對(duì)研究背景和問(wèn)題的提出做出了說(shuō)明。一方面從企業(yè)實(shí)踐的角度,闡述數(shù)字出版創(chuàng)新的現(xiàn)實(shí)背景。著重分析社會(huì)經(jīng)濟(jì)、技術(shù)條件導(dǎo)致需求的變化,約束數(shù)字出版的必然性;從國(guó)際經(jīng)濟(jì)競(jìng)爭(zhēng)和文化競(jìng)爭(zhēng)視角闡述數(shù)字出版的必要性。同時(shí)結(jié)合目前國(guó)內(nèi)外數(shù)字出版的比較分析,特別強(qiáng)調(diào)由于我國(guó)的數(shù)字出版正處于初期起步階段,加上傳統(tǒng)模式影響、起步基礎(chǔ)薄弱、創(chuàng)新動(dòng)力不足等因素制約,更加凸顯了數(shù)字出版創(chuàng)新工作的難度。另一方面,從理論層面指出目前關(guān)于數(shù)字出版創(chuàng)新的系統(tǒng)研究還很匱乏,對(duì)于產(chǎn)業(yè)的發(fā)展認(rèn)識(shí)還不夠深刻,因此本文在填補(bǔ)理論研究空白方面具有一定的推動(dòng)意義。本文第二章主要介紹關(guān)于創(chuàng)新、企業(yè)創(chuàng)新及數(shù)字出版創(chuàng)新方面的國(guó)內(nèi)外研究成果。首先歸納總結(jié)了國(guó)內(nèi)外專家學(xué)者們對(duì)于創(chuàng)新和企業(yè)創(chuàng)新的系統(tǒng)研究;其次梳理了現(xiàn)階段數(shù)字出版已有的創(chuàng)新理論和觀點(diǎn);本著從一般到具體的研究思路,系統(tǒng)的對(duì)現(xiàn)有的研究成果做以詳細(xì)的闡釋和解讀,從而尋找和確定本文的理論研究基點(diǎn):著眼于傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新影響因素分析、技術(shù)創(chuàng)新、產(chǎn)品及商業(yè)模式創(chuàng)新等具體研究?jī)?nèi)容。本文第三章是對(duì)我國(guó)傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新的影響因素分析。借助較為成熟的創(chuàng)新影響因素分析理論模型,通過(guò)實(shí)際的調(diào)查問(wèn)卷,借助數(shù)學(xué)的統(tǒng)計(jì)和分析方法,從企業(yè)外部和內(nèi)部的雙重影響因素入手,客觀分析傳統(tǒng)出版企業(yè)在數(shù)字出版創(chuàng)新實(shí)踐中,各影響因素的作用權(quán)重,并重點(diǎn)選取資金投入和人才要素,建立影響因素?cái)?shù)學(xué)模型,進(jìn)而加以效用驗(yàn)證,提出具體的實(shí)施建議。本文第四章針對(duì)傳統(tǒng)出版企業(yè)數(shù)字出版創(chuàng)新中的技術(shù)創(chuàng)新內(nèi)容進(jìn)行分析和研究。主要分為三個(gè)部分:首先對(duì)現(xiàn)有技術(shù)狀況進(jìn)行細(xì)致分析;其次,就傳統(tǒng)出版企業(yè)技術(shù)創(chuàng)新的范式提出建議;在此基礎(chǔ)上,借助基礎(chǔ)的技術(shù)創(chuàng)新理論,提出數(shù)字出版技術(shù)創(chuàng)新的方向,最后進(jìn)行本章小結(jié)。本文第五章著重對(duì)數(shù)字出版產(chǎn)品創(chuàng)新進(jìn)行研究。數(shù)字出版產(chǎn)品創(chuàng)新是目前傳統(tǒng)出版企業(yè)面臨最為嚴(yán)峻的考驗(yàn),是數(shù)字出版長(zhǎng)久可持續(xù)發(fā)展以及實(shí)現(xiàn)產(chǎn)業(yè)目標(biāo)的基礎(chǔ)保障。本章首先從產(chǎn)品的本質(zhì)分析角度,通過(guò)與傳統(tǒng)出版產(chǎn)品以及數(shù)字出版產(chǎn)品現(xiàn)狀的比較分析入手,結(jié)合用戶需求變化的深刻解讀,提出數(shù)字出版產(chǎn)品創(chuàng)新的內(nèi)容,并面向運(yùn)營(yíng)的需求,特別提出數(shù)字產(chǎn)品描述屬性模型,從而對(duì)數(shù)字出版產(chǎn)品創(chuàng)新提供可借鑒的方式和方法,推動(dòng)產(chǎn)業(yè)的發(fā)展和進(jìn)步。本文第六章是對(duì)數(shù)字出版商業(yè)模式創(chuàng)新的研究。借助成熟的商業(yè)模式創(chuàng)新理論,分析和比較現(xiàn)有商業(yè)模式,運(yùn)用博弈論的方法,提出傳統(tǒng)出版企業(yè)數(shù)字出版商業(yè)模式創(chuàng)新的設(shè)計(jì)方法、模式選擇及實(shí)施路徑。并以新品數(shù)字圖書為例,設(shè)計(jì)和展示B2B電子商務(wù)模式的可行性。本文第七章為全文的總結(jié)及政策建議。通過(guò)整體的研究,首先建議政府應(yīng)該站在市場(chǎng)經(jīng)濟(jì)的基本原則下,對(duì)傳統(tǒng)出版企業(yè)的轉(zhuǎn)型創(chuàng)新,給與適度引導(dǎo)和保障�？隙ê徒邮苷嚓P(guān)主管部門對(duì)產(chǎn)業(yè)提供導(dǎo)向和前期扶持工作,并進(jìn)一步建議強(qiáng)化基礎(chǔ)產(chǎn)業(yè)標(biāo)準(zhǔn)的建設(shè)和規(guī)范工作;其次對(duì)眾多的傳統(tǒng)出版企業(yè),建議充分認(rèn)識(shí)到數(shù)字出版的必然趨勢(shì),盡一切可能搶占市場(chǎng)先機(jī),同時(shí)提出協(xié)同和優(yōu)勢(shì)定位的戰(zhàn)略建議,以期實(shí)現(xiàn)鞏固和發(fā)展核心競(jìng)爭(zhēng)力的經(jīng)營(yíng)目標(biāo)。
[Abstract]:The advent of the digital information era has promoted the formation and development of the new industry of digital publishing. Digital publishing has the characteristics of low cost, high environmental protection, strong circulation, rapid renewal and wide spread, which make it rapidly occupy the large part of the publishing market in the rapid development time, which has been widely recognized by the consumers. The development trend also makes the traditional publishing enterprises make the thinking of transformation. At the same time, the great potential for the development of this new industry has also prompted the big business enterprises to put into the market competition, the formation of the digital publishing industry chain, the reverse drive the process and speed of the traditional publishing enterprise digital publishing innovation. Based on the combination of quantitative research and qualitative research, this paper uses comparative analysis, case analysis, literature analysis, inductive deduction, regression analysis, game theory and other scientific research methods. On the basis of fully understanding digital publishing, the influence factors, technological innovation and product creation of traditional publishing enterprise digital publishing are made. The new and business model innovation in many aspects, multi angle in-depth study, more systematically put forward the traditional publishing enterprise digital publishing innovation application theory framework, finally on the basis of the overall research, draw the conclusion of the article, and through the analysis and exposition, put forward the state authority, the traditional publishing enterprises in the process of digital publishing transformation process. Chapter 1 of this article first explains the background and problems of the research. On the one hand, from the perspective of enterprise practice, it expounds the realistic background of the innovation of digital publishing. It focuses on the analysis of the changes in the social economy, the change of the technical conditions and the necessity of restricting the digital publishing, and expounds from the perspective of international economic competition and cultural competition. The necessity of digital publishing, at the same time, combined with the comparative analysis of digital publishing at home and abroad, especially emphasizes that China's digital publishing is in the initial stage, with the influence of traditional mode, weak start foundation, lack of innovation power and other factors, which highlights the difficulty of the innovation of digital publishing. On the other hand, from the theoretical level The second chapter mainly introduces the domestic and foreign research achievements on innovation, enterprise innovation and digital publication innovation. First, it introduces the research achievements on innovation, enterprise innovation and digital publication innovation. This paper summarizes the systematic research on innovation and enterprise innovation by experts and scholars at home and abroad. Secondly, it combs the existing innovation theories and views of digital publishing at the present stage, and gives a detailed explanation and interpretation of the existing research results from the general to specific research ideas, so as to find and determine the basis of the theoretical research of this article: The third chapter is the analysis of the influencing factors on the innovation of digital publishing in Chinese traditional publishing enterprises. The analysis of the influence factors on the innovation of digital publishing in Chinese traditional publishing enterprises. The method of statistics and analysis helps to analyze the influence factors of the traditional publishing enterprises in the digital publishing innovation practice from the dual influence factors of the external and internal factors of the enterprises. The fourth chapter analyzes and studies the technological innovation in the innovation of the traditional publishing enterprise's digital publishing. It is divided into three parts: first, it analyzes the present technical situation carefully. Secondly, it puts forward some suggestions on the paradigm of the traditional publishing enterprise technology innovation; on this basis, the basic technology innovation theory is put forward. The fifth chapter of this paper focuses on the research on the innovation of digital publishing products. The innovation of digital publishing products is the most severe test for the traditional publishing enterprises at present. It is the basic guarantee for the sustainable development of digital publishing and the realization of the goal of production. In essence analysis, by comparing with the traditional publishing products and the status quo of digital publishing products, combining with the profound interpretation of the change of user needs, this paper puts forward the content of the innovation of digital publishing products, and puts forward the digital product description attribute model in particular, so as to provide reference for the innovation of digital publishing products. The sixth chapter is the research on the innovation of the digital publishing business model. With the aid of the mature business model innovation theory, the paper analyzes and compares the existing business models, and uses the game theory to put forward the design method, mode selection and implementation of the model innovation of the traditional publishing enterprise digital publishers. And take the new product digital books as an example, design and display the feasibility of the B2B e-commerce model. The seventh chapter of this article is the summary and policy recommendations of the full text. Through the overall research, the first suggestion that the government should stand under the basic principles of the market economy, give appropriate guidance and guarantee to the transformation and innovation of the traditional publishing enterprises. The relevant authorities of the government provide guidance and prophase support to the industry, and further suggest strengthening the construction and standardization of the basic industrial standards. Secondly, it is suggested that the inevitable trend of digital publishing be fully recognized by many traditional publishing enterprises, and that all possible preeminent market opportunities should be taken up, and the strategic construction of synergy and advantage positioning is put forward. In order to achieve the goal of consolidating and developing the core competitiveness.
【學(xué)位授予單位】：北京理工大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2015
【分類號(hào)】：G230.7-F

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