本文選題：出版社 + 區(qū)域館配商��； 參考：《編輯之友》2017年10期

【摘要】：在圖書市場不景氣的情況下,研究出版社對區(qū)域館配商營銷政策,有助于改善區(qū)域館配商經(jīng)營現(xiàn)狀。文章運用網(wǎng)絡調查法和文獻調查法對區(qū)域館配商的發(fā)展現(xiàn)狀及出版社對區(qū)域館配商營銷政策實施進行分析,指出區(qū)域館配商在出版社營銷政策的引導下,收益日漸萎縮,市場話語權逐漸向中盤商轉移,市場分層化日漸明顯的實質。文章提出出版社應轉變思想觀念,加強溝通,組建聯(lián)盟;開展多層次的深度合作共贏的商業(yè)運行模式;將單一的以量定價政策改變?yōu)槎嘣姆蛛A激勵措施等建議,為出版社、區(qū)域館配商營造廣闊的發(fā)展空間。
[Abstract]:In the situation of book market depression, it is helpful to improve the current situation of regional library distribution business by studying the marketing policy of regional library distributor by publishing house. This paper analyzes the current situation of the development of regional library distributors and the implementation of regional library distribution marketing policy by means of network survey and literature survey, and points out that under the guidance of publishing house marketing policy, the profits of regional library distributors are shrinking day by day. The market discourse power gradually transfers to the middle market merchant, the market delamination becomes more and more obvious essence. The paper suggests that publishing houses should change their ideas, strengthen communication, form alliances, carry out multi-level and in-depth cooperation and win-win business operation mode, change the single quantitative pricing policy into diversified incentive measures, and so on. Regional library distributor to create a broad space for development.
【作者單位】： 河南經(jīng)貿職業(yè)學院圖書館;
【分類號】：G239.2-F
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本文編號：1955223