本文選題：微信營銷 + 圖書社群營銷��； 參考：《出版廣角》2017年04期

【摘要】：用戶社群化使得基于微信平臺的圖書社群營銷迅速崛起,除出版單位自建微信社群外,還有許多提供知識服務(wù)的社群,這就促使出版業(yè)轉(zhuǎn)向一個內(nèi)容過剩但營銷注意力不足的方向。在微信社群營銷逐漸成為出版機構(gòu)營銷重點的同時,其運營方式和營銷效果都有待改善和加強,本文針對微信社群圖書營銷現(xiàn)狀提出消費者與圖書口碑測評、微直播輕應(yīng)用、跳出出版做營銷的第三方垂直營銷策略。
[Abstract]:User communitalization has led to the rapid rise of book community marketing based on WeChat platform. In addition to the self-built WeChat community by publishers, there are also many communities that provide knowledge services. This has prompted the publishing industry to move in a direction where there is excess content but insufficient marketing attention. While WeChat community marketing has gradually become the focus of publishing organization marketing, its operation mode and marketing effect need to be improved and strengthened. This paper, aiming at the current situation of book marketing in WeChat community, puts forward the evaluation of consumer and book reputation, which can be used as a light application of microbroadcast. The third party vertical marketing strategy that jumps out of publishing to do marketing.
【作者單位】： 河北政法管理干部學(xué)院;
【基金】：河北省規(guī)劃辦河北省社會科學(xué)基金項目(省)級課題“互聯(lián)網(wǎng)+時代閱讀行為與閱讀推廣策略研究”編號(HB16TQ002)研究成果之一
【分類號】：G230.7-F
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本文編號：1952941