本文選題：新聞網(wǎng)站 + 網(wǎng)頁編輯　； 參考：《編輯之友》2017年10期

【摘要】：移動(dòng)互聯(lián)網(wǎng)時(shí)代,用戶的網(wǎng)絡(luò)閱讀習(xí)慣是快速瀏覽簡(jiǎn)潔文字、喜歡讀圖和看小視頻。而經(jīng)問卷調(diào)查,用戶認(rèn)為國內(nèi)大部分主要新聞網(wǎng)站PC端頁面文字密集,互動(dòng)和導(dǎo)航功能弱,不能滿足他們?yōu)g覽新聞的喜好,這要求國內(nèi)主要新聞網(wǎng)站與時(shí)俱進(jìn),深入基層了解用戶網(wǎng)頁瀏覽規(guī)律,轉(zhuǎn)變"重傳播、輕效果"的工作作風(fēng),改變網(wǎng)站堆砌內(nèi)容的做法,轉(zhuǎn)變復(fù)雜、枯燥的文風(fēng),增強(qiáng)頁面的可視化、導(dǎo)航聚焦效果和內(nèi)容的可讀性,以消除用戶閱讀障礙,賦予他們使用PC端瀏覽新聞的能力。
[Abstract]:In the age of mobile Internet, the user's network reading habits are fast browsing of concise text, like reading pictures and watching small video. By questionnaire, users think that most of the main news websites in China are text intensive and weak in interaction and navigation, which can not satisfy their preferences for browsing new news. This requires the main news websites and time in China at PC. In order to understand the rules of user web browsing, change the work style of "heavy transmission, light effect", change the practice of the web site, change the complex and boring style, enhance the visualization of the page, the effect of navigation and the readability of the content, and give them the ability to use the PC to browse the news.
【作者單位】： 大理大學(xué)文學(xué)院;清華大學(xué)新聞與傳播學(xué)院;
【基金】：國家社科基金重點(diǎn)項(xiàng)目“‘新新媒介’環(huán)境下的報(bào)紙發(fā)展趨勢(shì)及轉(zhuǎn)型研究”(14AXW003)階段性研究成果 “教育部新世紀(jì)優(yōu)秀人才支持計(jì)劃”項(xiàng)目“媒介融合背景下的黨報(bào)創(chuàng)新策略”階段性研究成果
【分類號(hào)】：G213
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本文編號(hào)：1900201