本文選題：Vogue封面 + 宣傳模式�。� 參考：《四川外國語大學》2017年碩士論文

【摘要】：Vogue雜志始建于1892年,通常是時尚、文化、審美以及消費的重要信息來源,擁有龐大的讀者群,其影響力延伸到時尚、經濟,甚至政治等諸多領域。Vogue享有時尚界“圣經”的盛譽,它的成功發(fā)展離不開封面的功勞。封面往往顯示出一本雜志的基本基調,展示出其品味、趨勢、目標讀者等信息。Vogue封面涉及到諸多利益群體,這些利益群體對其提出不同的訴求。愛德華·赫爾曼(Edward S.Herman)和諾姆·喬姆斯基(Noam Chomsky)在著作《制造共識:大眾傳媒的政治經濟學》中總結出了影響媒體的“宣傳模式”:媒體公司(其規(guī)模、所有權集中化、股東財富水平和利潤取向),作為媒體主要收入來源的廣告,提供信息來源的政府、企業(yè)和受這些機構資助的專家,制約媒體的新聞批評以及“反共”�；诖朔N宣傳模式,本文分析了影響美國版Vogue雜志封面形成的過濾器。因為“反共”因素在冷戰(zhàn)之后對輿論的影響甚小,所以本文主要分三章對封面過濾器進行闡述。首先是利益追逐者。包括Vogue的所有者紐豪斯家族。家族私有企業(yè)的性質注定了它不斷攫取利潤的傾向;還包括提供Vogue主要收入來源的廣告商�；�2006-2015年隨機抽查的樣本顯示,廣告頁面平均占幅達63.38%。對廣告商的嚴重依賴給了他們一定的話語權—對封面模特以及封面選題提出自己的要求。其次,對封面形成有決定性影響的是Vogue的信息來源,主要是現(xiàn)任主編安娜·溫圖爾(Anna Wintour)和Vogue體制化的作家。最后一層過濾是讀者反應,主要是針對讀者批評,Vogue做出的改變。本文旨在分析Vogue封面的權力操控并借助詳細的分析和舉例,能夠對雜志封面的最終形成和信息的傳播影響有更深刻理性的認識。
[Abstract]:Founded in 1892, Vogue magazine is often an important source of information about fashion, culture, aesthetics and consumption, with a large readership that extends to fashion, economics, and even politics. Vogue enjoys the biblical reputation of fashion. Its successful development can not be separated from the cover of the credit. The cover often shows the basic tone of a magazine, showing its tastes, trends, target readers and so on. Vogue covers involve a number of interest groups who have different demands on them. Edward S. Hermanand Noam Chomsky) in their book, creating consensus: the political economy of Mass Media, sums up the "propaganda model" that affects the media: media companies (their size, ownership centralization, Shareholders' wealth level and profit orientation, advertising as the main source of media revenue, governments, enterprises and experts funded by these organizations restrict the media's news criticism and "anti-Communist". Based on this model, this paper analyzes the filters that affect the cover of Vogue magazine in the United States. Since anti-Communist factors have little influence on public opinion after the Cold War, this paper mainly discusses the cover filter in three chapters. The first is the interest pursuer. Including the Vogue owner of the Newhouse family. The nature of the family-owned business has doomed it to a tendency to keep making profits; it also includes advertisers that provide Vogue's main source of revenue. Based on a random sample from 2006 to 2015, the average ad page was 63.38. The heavy reliance on advertisers gives them a voice-asking for cover models and topics. Secondly, the information sources of Vogue, mainly An Na Wintour (editor in chief) and Vogue writers, have a decisive influence on the cover formation. The last layer of filtering is the reader's response, mainly to criticism of the changes made by Vogue. The purpose of this paper is to analyze the power manipulation of Vogue cover, and with the help of detailed analysis and examples, we can have a more profound and rational understanding of the final formation of magazine cover and the dissemination of information.
【學位授予單位】：四川外國語大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F271;F274;G239.712

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