本文選題：中小出版社 + 走出去��； 參考：《重慶大學(xué)》2010年碩士論文

【摘要】： 從古至今,出版業(yè)都擔(dān)負(fù)著傳承悠久歷史文化、傳播新的科學(xué)技術(shù)等光榮的任務(wù)。信息產(chǎn)業(yè)的裂變式發(fā)展使得人們吸取知識的途徑越來越多元化,出版業(yè)作為文化產(chǎn)業(yè)的一員勢必會面對競爭激烈的市場。隨著我國政府對實(shí)施“走出去”發(fā)展戰(zhàn)略的日益重視,我國已有出版集團(tuán)走出國門,漸漸加入到國際出版“大鱷”的隊(duì)伍。我國出版社實(shí)施“走出去”發(fā)展戰(zhàn)略會逐漸成為我國出版業(yè)發(fā)展壯大的一個(gè)重要途徑。中小出版社作為我國出版業(yè)的絕大部分,涵蓋了眾多類型的出版社,讓他們實(shí)施“走出去”發(fā)展戰(zhàn)略對我國出版業(yè)整體實(shí)力的提高有重要意義。 本論文以企業(yè)國際化經(jīng)營戰(zhàn)略和對外直接投資的相關(guān)理論為支撐,對我國中小出版社實(shí)施“走出去”戰(zhàn)略進(jìn)行研究,共包含了七個(gè)部分: 第一部分:緒論。分析了研究背景與意義、研究目的、研究內(nèi)容、研究思路及方法、創(chuàng)新之處與擬解決的關(guān)鍵問題。 第二部分:理論借鑒與文獻(xiàn)述評。闡述了企業(yè)國際化經(jīng)營戰(zhàn)略和對外直接投資理論,對出版業(yè)實(shí)施“走出去”發(fā)展戰(zhàn)略的相關(guān)文獻(xiàn)進(jìn)行了述評。 第三部分:我國中小出版社現(xiàn)狀及其實(shí)施“走出去”發(fā)展戰(zhàn)略的內(nèi)涵與意義。 第四部分:我國中小出版社實(shí)施“走出去”發(fā)展現(xiàn)狀。主要從理念、經(jīng)營方式、結(jié)構(gòu)、產(chǎn)品的目標(biāo)市場和內(nèi)容、機(jī)制和配套措施等五個(gè)方面對我國中小出版社實(shí)施“走出去”發(fā)展戰(zhàn)略的現(xiàn)狀進(jìn)行了分析。 第五部分:我國中小出版社實(shí)施“走出去”發(fā)展戰(zhàn)略建立五種競爭力量分析模型。從產(chǎn)業(yè)內(nèi)競爭者、潛在競爭者、替代品、供應(yīng)者和購買者五個(gè)方面分析了我國中小出版社。 第六部分:促進(jìn)我國中小出版社實(shí)施“走出去”發(fā)展戰(zhàn)略進(jìn)程的對策。政府對出版業(yè)“走出去”加大支持力度;修煉好內(nèi)功,提高自身實(shí)力;細(xì)分市場,實(shí)施本土化戰(zhàn)略;打造極富個(gè)性的特色品牌;完善相關(guān)機(jī)制和配套措施。 第七部分:結(jié)論。
[Abstract]:Since ancient times, the publishing industry has shouldered the glorious task of inheriting long history and culture and spreading new science and technology. With the fission development of information industry, the ways of absorbing knowledge are becoming more and more diversified, and the publishing industry, as a member of cultural industry, is bound to face the fierce competition in the market. With the increasing attention paid by our government to the implementation of the development strategy of "going out", the publishing groups in our country have gone abroad and gradually joined the ranks of the international publishing "alligators". The development strategy of "going out" will gradually become an important way for the development of China's publishing industry. As the vast majority of the publishing industry in China, small and medium-sized publishing houses cover many types of publishing houses. It is of great significance for them to carry out the development strategy of "going out" to improve the overall strength of the publishing industry in our country. This thesis is based on the theory of enterprise internationalization management strategy and foreign direct investment, and studies the implementation of "going out" strategy for small and medium-sized publishing houses in China, which consists of seven parts: Part one: introduction. The research background and significance, research purpose, research contents, research ideas and methods, innovations and key problems to be solved are analyzed. The second part: theoretical reference and literature review. This paper expounds the internationalization management strategy and the theory of foreign direct investment of enterprises, and reviews the relevant literature on the implementation of "going out" development strategy in the publishing industry. The third part: the present situation of Chinese medium and small publishing houses and the connotation and significance of carrying out the development strategy of "going out". The fourth part: China's small and medium-sized publishing houses to implement the development of "going out". This paper mainly analyzes the present situation of implementing the development strategy of "going out" by medium and small publishing houses in China from five aspects: idea, management mode, structure, target market and content of products, mechanism and supporting measures. The fifth part: five kinds of competitive force analysis models are established by implementing the development strategy of "going out" in Chinese medium and small publishing houses. This paper analyzes China's medium and small publishing houses from five aspects: industry competitors, potential competitors, substitutes, suppliers and purchasers. The sixth part: the countermeasures to promote the development process of "going out" by small and medium-sized publishing houses in China. The government should strengthen its support to the publishing industry; improve its own strength by practicing its internal work; subdividing the market and implementing its localization strategy; building a distinctive brand with its own characteristics; and perfecting the relevant mechanism and supporting measures. Part VII: conclusion.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.2-F

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳玉國;楊曦;;中小出版企業(yè)“走出去”的困境與路徑選擇[J];科技與出版;2011年12期

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本文編號：1879533