本文選題：移動(dòng)社交媒體 + 場景�。� 參考：《編輯學(xué)刊》2016年03期

【摘要】：中國互聯(lián)網(wǎng)已經(jīng)進(jìn)入移動(dòng)社交媒體時(shí)代,基于"場景消費(fèi)"的服務(wù)成了競爭的核心要素。為產(chǎn)品設(shè)置一個(gè)"場景"是移動(dòng)社交營銷的特色,碎片化的時(shí)代促生了越來越多的"場景消費(fèi)"。圖書作為一種有精神屬性的產(chǎn)品,迎來了不同以往的發(fā)展機(jī)遇。文章從幾個(gè)方面分析了"場景"模式下圖書業(yè)新動(dòng)向,以期尋找移動(dòng)社交時(shí)代下更有效的市場溝通模式。
[Abstract]:China's Internet has entered the era of mobile social media. Service based on "Scene consumption" has become the core element of competition. Setting a "Scene" for products is the feature of mobile social marketing. The fragmented era has promoted more and more "Scene consumption". As a kind of spiritual product, the book has ushered in different development. Opportunities. This article analyzes the new trend of the book industry under the "scenario" mode from several aspects, with a view to finding a more effective market communication mode in the mobile social networking era.

【作者單位】： 上海咬文嚼字文化傳播有限公司;
【分類號(hào)】：G239.2-F

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