發(fā)布時間：2018-05-10 17:33

  本文選題：《新文化報》 + 頭版　； 參考：《東北師范大學(xué)》2014年碩士論文

【摘要】：本文以2013年3月1日至2013年12月31日《新文化報》頭版為研究樣本,全面分析《新文化報》自改版以來頭版的變化,對其改版后的頭版版面風(fēng)格進行形式和內(nèi)容的詳細分析,并指出《新文化報》頭版的成功之處和不足之處,以期達到更好的傳播效果。本文旨在通過對長春《新文化報》頭版版面風(fēng)格研究,發(fā)掘一份普通都市報如何在報業(yè)市場競爭中創(chuàng)新發(fā)展,同時對《新文化報》頭版進行從形式到內(nèi)容的全面研究,也有助于我們了解整張報紙的發(fā)展脈絡(luò)和版面風(fēng)格。 本文在緒論部分闡述了報紙頭版的重要性和《新文化報》頭版風(fēng)格的歷史變化。讓讀者對報紙頭版有個初步的了解。第一章闡述了《新文化報》頭版整體排版風(fēng)格,從網(wǎng)頁化設(shè)計、欄型、圖片、色彩基調(diào)四個方面論述頭版整體設(shè)計。第二章著重論述頭版新聞標(biāo)題的風(fēng)格。版式風(fēng)格的形成要素有很多,但是,我們在這里主要研究形式風(fēng)格,因此沒有涉及內(nèi)容問題。第三章從受眾的角度分析評價《新文化報》頭版的風(fēng)格設(shè)計,在一定意義上反饋受眾的態(tài)度。最后一章思考了《新文化報》和當(dāng)代都市報紙頭版風(fēng)格設(shè)計的利與弊。 就《新文化報》本身而言,本文的梳理有助于更清晰的了解其頭版版面風(fēng)格的發(fā)展變化趨勢,并有助于對其目前的頭版版面風(fēng)格進行細致的歸納。同時,通過本文的分析,一方面對其優(yōu)勢和特色表示肯定,還能夠指出其不足之處,以期在今后的發(fā)展中有更好、更合理的改進。對于同城的其他都市報或者其他省市的都市報來說,本文的分析能使其他都市報認識到自身的不足,從而更好地改進自身、增強市場競爭力。有助于幫助它們更好的找準(zhǔn)自己變革的方向,對這些報紙頭版版面風(fēng)格發(fā)展和全報的發(fā)展,都有一定的啟示和借鑒意義。
[Abstract]:Taking the front page of New Culture from March 1, 2013 to December 31, 2013 as the research sample, this paper comprehensively analyzes the changes of the front page of the newspaper since the revision, and makes a detailed analysis of the style and content of the front page after the revision. The paper also points out the success and deficiency of the front page of New Culture newspaper in order to achieve better communication effect. The purpose of this paper is to explore how an ordinary city newspaper can innovate and develop in the competition of newspaper market by studying the style of front page of Changchun New Culture newspaper, and at the same time, to make a comprehensive study on the front page of New Culture newspaper from form to content. It also helps us to understand the development of the whole newspaper and style of the layout. In the introduction part, this paper expounds the importance of newspaper front page and the historical change of front page style. Let the reader have a preliminary understanding of the front page of the newspaper. The first chapter expounds the whole layout style of front page of New Culture newspaper, and discusses the overall design of front page from four aspects of web page design, column type, picture and color tone. The second chapter focuses on the style of front-page headlines. There are many elements in the formation of typography, but we mainly study formal style here, so we do not deal with the content. The third chapter analyzes and evaluates the front page style design of New Culture newspaper from the perspective of the audience, and feedback the attitude of the audience in a certain sense. The last chapter thinks about the advantages and disadvantages of the front page style design of the New Culture newspaper and the contemporary city newspaper. As far as New Culture is concerned, this paper is helpful to understand the development trend of front page style more clearly, and to sum up the current front page layout style in detail. At the same time, through the analysis of this paper, on the one hand, it affirms its advantages and characteristics, but also points out its shortcomings, in order to have better and more reasonable improvement in the future development. For other metropolitan newspapers of the same city or other provinces and cities, the analysis of this paper can make other metropolitan newspapers realize their own shortcomings, thus better improve themselves and enhance the market competitiveness. It is helpful to help them find out the direction of their own reform better and have some enlightenment and reference significance to the development of the front page style and the development of the whole newspaper.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G213

【參考文獻】

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1 常凌，

本文編號：1870229